From stage to board room - 360 degrees

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In 2016, if you're an artist and you are trying to break thru in a tough new music climate. Industry pros will deliver direction on every component of going it alone. Hear specific guidance and ideas on "out of the box" campaigns and promotions relating to radio, bookings and tour support, marketing, digital efforts, music management, licensing and building an International profile. How to get exposure for your music as an independent artist and/or producer. Kick-start your career as an artist by receiving vital advice from these industry guru's who have seen and experienced it all and are willing to share their experiences. These questions and more will be answered in this session.

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From stage to board room - 360 degrees

  1. 1. FROM STAGE TO BOARD ROOM – 360 ° T0DAY’S DO IT YOURSELF (DIY) INDY ARTIST AND INDY LABEL
  2. 2. DO IT YOURSELF (DIY) FROM STAGE TO BOARDROOM – IS IT POSSIBLE? •WHAT DOES (DIY) REALLY MEAN? •DO IT YOURSELF WITHOUT A MAJOR LABEL •BY •DOING IT YOURSELF WITH A TEAM (DIYWAT)
  3. 3. ARTISTS • CREATE MUSIC • PRODUCERS • SINGERS • PERFORMING • SOCIAL MEDIA • VIDEOS • INTERVIEWS
  4. 4. INDY LABEL EXECUTIVE • FINANCES • DISTRIBUTION • MARKETING/PROMOTION • BOOKINGS/TOURS • LEGAL ASPECTS • COPYRIGHTS • PUBLISHING • LICENSING • PERFORMANCE INCOME • SYNCHRONIZATIONS
  5. 5. PUTTING IT ALL TOGETHER THE ROLES
  6. 6. Overseeing Progress Ensures Growth Final Say on all Business Decisions INDY ARTIST & CEO
  7. 7. Day to Day Operations Oversees other team members YOUR COO YOUR MANAGER
  8. 8. Assist in all marketing, branding and media projects Publicity Social Media strategy Graphic design MARKETING PERSON
  9. 9. Attorney & Accountant publishing, royalties, licensing THE PROFESSIONALS
  10. 10. WAYS TO ENSURE SUCCESS ARTIST • KNOWLEDGE • CONTROL • IMAGE • FINANCES • FAN MANAGEMENT • COMMUNICATION AS CEO • READ, HIRE EXPERTS, MENTOR • ENGAGE A TEAM • LOOK LIKE THE MAJORS • BUDGETS, RAISE CAPITAL, INVEST • TRACK AND ENGAGE • STAY ENGAGED
  11. 11. ARTIST AND CEO
  12. 12. WHOSE IN CHARGE?? • MUSIC CREATION • MARKETING • SOCIAL MEDIA • GRAPHICS • PUBLICITY • RADIO • FINANCES • ACCOUNTANT • ATTORNEY • BOOKINGS ARTIST CEO MUSIC MARKETING FUNDING BOOKINGS
  13. 13. Conflicts of interest • ARTISTRY VS EFFICIENCY • CREATIVITY VS FINANCES
  14. 14. MUSIC MANAGEMENT & LICENSING ARTIST EXPOSURE $$$$ SUCESS
  15. 15. MUSIC MANAGEMENT & LICENSING GOOD FOR ARTIST AND LABEL • The opportunity for licensing music has become more popular do to companies willing to work with independent artist and managers. • Not every commercial, movie score or realty show now needs music from a big star. A lot of that has to do with budgets and getting clearances easier. • My company has submitted works to major company as NBC, ESPN, NFL, NBA, ABC, TOYOTA USA, ect. We also work closely with companies such as Moondog NYC (clients are Coca-Cola Co, Victoria Secrets, Quaker Brand ect) GMR (clients are Bing, Hershey Co, Super Bowl, Warner Brothers Co ect.) Below you will see one of the license we did with Toyota Corp for a Super Bowl Spot. •
  16. 16. TOYOTA COMMERCIAL https://youtu.be/wxHmv0mhX88
  17. 17. INTERNATIONAL ARTIST • Leverage your success to build an international profile. • Reviews and charting in your local or national market can translate to success internationally • Attend international conferences to build relationships. • Research and attend conferences such as SXSW, MIDEM in France or Music Matters in Singapore. • Collaborate with artists in different markets to cross promote fan bases. • Make relationships with artists and collaborate to increase chance of touring in those markets. -
  18. 18. LIVE IN TAWAIN
  19. 19. CONTACT INFO • DEBBIE EGEL, ATTORNEY – LEGALEGEL@GMAIL.COM • TRESTON IRBY – TRUSIRBY@GMAIL.COM • DUANE GIBSON - duane@wearenorthstarr.com • GARY “SILKY” DAVIS - gdavis.fsmg@gmail.com

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