RESULTS/STATISTICS What sports to do prefer? Olympics Racket sports Ball sports Atheletics Water sports Other sports
Audience engagement – majority teenagers are felt Bright colours – more involved. blue, red and Both teenagers around white, yellow that’s about the same age. suitable for High key lighting, to teenagers, and bring a attracts attention. Has 1 teenage girl and happy, comfortable 1 teenage boy that atmosphere. represents, its for teenage boys AND The poses are casual. The teenage girls, so it’s not sexist. boy is wearing a typical shirt and Also for aspiration. trousers, holding a skateboard and wearing a cap, the other way round, trainers which represents aThe main colours are Blue – typical male teenager & the girl isthat’s more of a masculine wearing casual shorts and acolour and Red which more of top, with trainers and putting hera feminine colour. hand on her hips. Also both of them are smiling, which brings a positiveThe teenage boy & girl are mood to the ad itself and so the addressed as typical kids, that offers a fun/friend filled lifeengages to teenagers The heading and mainbecause it doesn’t make them texts ( sans serif font) are Celebrity endorsementdifferent to they are big bold and in caps, to – teenagers will look(recognition) give attention. Also the up to them as role colour of the text blends models and make them in and the colour white is more interested into neutral. the ad
TreatmentOur Advert is all about the London 2012 Olympics because the Olympics is onethe most important events that will happen in 2012. our advert will includevarious of pictures of the Olympics , including captions and information. Theheading and the slogan will be at the top of the ad, in a bigger font comparedto other texts, because we feel the heading is the most important andcaptures attention from the audience. We have several pictures of productse.g. Wrist bands that also entice the audience and promotes the London 2012Olympics. The ad will also include competitions for them to win prizes such asthe Olympics tickets . It also has info packed with new ideas to inspire ouraudience and it reveals the new GB kit for the Olympics. The background ofthe Ad will be the Britain flag as that indicates where the Olympics are hostedso it will be important to make the background all about Britain/London.It will have a picture of the Olympics stadium, so the audience can have an ideato what Olympics is mainly about. Our ad’s purpose is to inform audience(whether they are teenagers or adults) about the London Olympics 2012 sowe can encourage everyone to contribute to an important event.We thought an AD will be affective because it brings sense of awarenessabout the Olympics and adds excitement to the whole AD. We also thought anAD will be better than a film, because Ads are especially seen to the audiencerather than films.
Name: Bradley Thomas Age: 17 Location: Greater London, Essex Likes: Hanging out with friends, girls, playing sports, listening to music – typical teenager, food Dislikes: Rain, bullies, homework Sports: Rugby, football, tennis, cricket, basketball. He lives with his mum, dad, brother and half sister. Goes to Palmer’s College in Essex. Single. Goes to bars/ clubs at night for pleasure. Has a blackberry. In his spare time, he plays sports with his friends. Never does homework so he get lots of sanctions at college. Social networks: Facebook, Tumblr, Twitter, BBM Radio stations: Choice FM, Kiss FM, Capital FM Music: Jessie J, Chris Brown, Lil wanne, Rihanna, Mindless Behaviour etc.Name: Bella SmithAge: 16Location: London, PengeLikes: listening to music, travelling, photography, hanging with herfriends, playing sports, her sunglasses, phoneDislikes: school, reading, coldSports: Badminton, tennis, volley ball, netball, roundersLives with her dad ( mom & dad for divorced) and her younger sisterGoes to Harris ctc.Love going to London city, and different places/countriesIn her spare time, loves going out and enjoys school.Social Networks: Facebook, tumblr, AppsRadio stations: Choice FM, Capital FM, Magic FMMusic: Adele, Ellie goulding, Jessie J, Katy Perry, Lady Gaga etc.
DIFFERENT THINGS INSPIRATIONTHAT INSPIRE WOULD &OLYMPICS ASPIRATIONPRODUCTIONS TO THEAUDIENCE ADVERTS PRODUCTS & MODELS London Olympics
COMPETETIONpic TITLE TO WIN OLYMPIC TICKETS ATHELETE/MODEL PRODUCTS SOLD - OLYMPICS Info in bullet points STADIUM PICTURE OF OLYMPICS
LONDON OLYMPICS FOR YOU! Be young, have fun, taste Olympics…The new GB kit revealed! Why not see the Olympics? • It will be great fun and a new experience. • Finally Olympics held in London - One of the most important events in 2012. • Lots more countries competing with GB OLYMPICS STADIUM 2012 • How can you miss all this?
EvaluationI think what was good about my poster was that it provides information about Olympicsexplicitly to the target audience by adding pictures of the Olympics and also the coloursrepresent the Olympics well so it catches a lot of attention. I also think my Ad iscorrectly targeted to teenagers/adults because the way I’ve used the language on theAd.However I could improve my Ad by adding a lot more information and pictures to informour audience and could of made the Ad using Illustrator instead of PowerPoint. Alsomore colour could be added to the poster so that it would grab more attention andmake the poster itself more colourful & bold. I think the font could of looked more of ajokey style so that it wouldn’t look too serious. I could also improve by adding a lotmore pictures e.g. Sports, a map where the Olympic stadium is held etc.The whole aim to my Ad was to inform the audience about the London 2012 Olympicsbecause as well all know it’s one of the top events happening in 2012. I think I’vesuccessfully did that, but could of put more effort so the Ad looks more professional.But personally I think the poster doesn’t tell that much info about the Olympics to theaudience.