Keywords seo-strategies
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Keywords seo-strategies

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Keywords seo-strategies Keywords seo-strategies Presentation Transcript

  •  
  • SEO Strategy
    • 8 Steps
    • STEP 1: DEFINE YOUR TARGET AUDIENCE AND THEIR INTERESTS
    • STEP 2: KEYWORD RESEARCH
    • STEP 3: DISCOVER GAPS & OPPORTUNITIES
    • STEP 4: DETERMINE YOUR COMPETITORS
    • STEP 5: SPY ON YOUR COMPETITORS
    • STEP 6: DOCUMENT YOUR CUSTOMIZED SEO STRATEGY
    • STEP 7: LIST MUST-HAVE RECOMMENDATIONS
    • STEP 8: PRIORITIZE & SUMMARIZE
    • Basic SEO Packages include:
    • Keyword Research & Analysis
    • Competition Keyword Analysis for 3 Top Competitors
    • Website Analysis
    • Title and Meta Tags Creation
    • Link Building
    • Copy Optimization
    • Manual Directory Submission
    • Manual Search Engine Submission
    • Google Places Submission
    • Monthly Search Engine Ranking Report
    • Dedicated Account Manager
    •  
    SEO Tactics
    • ** Additional SEO Considerations
    • Programming - Structure Optimization
    • Programming - Code Optimization
    • Programming - Search Engine URLs
    • Programming - 301 Re-directs
    • Programming - Custom 404 Page Creation
    • Content Development & Optimization
    View slide
    • Keyword Research & Analysis
    • Competition Keyword Analysis for 3 Top Competitors
    •  
    SEO Tools Google Insights & Google Adwords Alexa.com SpyFu.com SEOmoz.com WebmasterToolkit.com Website Analysis SEOmoz.com WebmasterToolkit.com WooRank.com WebsiteGrader.com View slide
    • Link building
    • Directory Submissions
    • Search Engine Submissions
    •  
    SEO Tools SEOmoz.com WebmasterToolkit.com Google.com/webmastertools Yahoo.com Bing.com DMOZ.com BestofWeb.com Joe Ant Massive Links GoGuides Rubberstamped Greenstalk Business Aviva
  • SEO Tips
    • Title Tags – unique & only 10-12 words
    • Descriptions – unique & 172 characters (25 words)
    • URLs – have words with “dashes” and no more than 3 folders deep, but fewer is better - example: domainname.com/folder1/folder2/folder3/page-name
    • File Names (images/videos) – use keywords with dashes in between – example: florida-home-davenport.jpg
  • SEO Tips
    • Title Tags – unique & only 10-12 words
    • Descriptions – unique & 172 characters (25 words)
    • URLs – have words with “dashes” and no more than 3 folders deep, but fewer is better - example: domainname.com/folder1/folder2/folder3/page-name
    • File Names (images/videos) – use keywords with dashes in between – example: florida-home-davenport.jpg
  • Link Building Tips
    • Submit Articles with a Linkback to your Site
    • Blog Commenting with a Linkback to your Site
    • Create RSS Feed for Your Blog and Submit to RSS Feed Directories
    • List Your Site in Directories (services do this fast!)
    • Maintain Many Blog Sites & Post with Linkbacks
    • Follow Top Blogs and Post Comments
    • Do Reviews for ePinions, Amazon, Alexa, etc with Linkbacks
    • PR3 – Squidoo Lense for Topic, Wikis, Googleplaces, Blogspot, etc.
  • Link Building Tips
    • Debbie Morris
    • Web Resource Management
    • WebResourceNow.com
    • [email_address]