Become An E Social Butterfly H B A Orlando 042209


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  • Become An E Social Butterfly H B A Orlando 042209

    1. 1. Build Sales with Social Media Become an eSocial Butterfly Debbie Morris, CSP President, Web Resource Management Director of Search Engine Marketing, Meredith Communications
    2. 2. What is an eSocial Butterfly? <ul><li>Visit favorite websites and post comments </li></ul><ul><li>Have a Social Media Website (Facebook, MySpace) </li></ul><ul><li>Have a profile on social database sites (LinkedIn, Plaxo) </li></ul><ul><li>Send email or eNewsletters to clients/prospects </li></ul><ul><li>Share videos </li></ul><ul><li>Rate or Review Travel, Movies </li></ul><ul><li>Use Craig’s List </li></ul><ul><li>Belong to WeightWatchers Online </li></ul>
    3. 3. Why Become an eSocial Butterfly? <ul><li>Real World of Customers </li></ul><ul><li>Less than 1% of Person’s Time is Spent Buying </li></ul><ul><li>99% of Time Opinions are Formed OUTSIDE Purchase Path </li></ul>
    4. 4. Who’s Talking? Do You Want To Participate?
    5. 5. Where Are They Forming Their Opinions?
    6. 6. What Does an eSocial Butterfly Do? <ul><li>Keep your clients/prospects up to speed on latest trends in your business </li></ul><ul><li>Build an audience to communicate fast & easily </li></ul><ul><li>Get educated on latest trends in market place </li></ul><ul><li>Become a Contributor – Educator to Audience </li></ul><ul><li>Build Trust - Counselor and confidante </li></ul><ul><li>Get Sales by staying Top of Mind! </li></ul>
    7. 7. Where To Begin? The Audience
    8. 9. Finding The Right Audience SocialMention - Social Mention searches a variety of user-generated content such as blogs, comments, bookmarks, events, news, videos, and micro-blogging services for a given keyword or phrase. PostRank - allows you to check what articles (posts) on a site are picking up readership and syndication. It monitors how many times they are shared on sites like Google and Digg.
    9. 10. Where To Begin? Set Objectives <ul><li>Drive Traffic to Website </li></ul><ul><li>Grow Referral Base </li></ul><ul><li>Manage Opinions </li></ul><ul><li>Set up Meet & Greets </li></ul><ul><li>Send out Proposals, Quotes, White Papers </li></ul><ul><li>Measure It! </li></ul>
    10. 11. Where To Begin? Create a Strategy <ul><li>Choose Social Networks Sites </li></ul><ul><li>Prepare Resources </li></ul><ul><li>Prepare Your Website or Offerings </li></ul><ul><li>Set up Partnerships </li></ul><ul><li>You’ve gotta’ Give to Get! </li></ul>
    11. 12. What Accounts? Top Traffic Producers
    12. 13. You Have To Send Them Somewhere
    13. 14. SMO - <ul><li>Personal Pages - allows you to keep up with FRIENDS </li></ul><ul><li>Professional Pages – allows you to keep up with FANS </li></ul><ul><li>Capabilities: </li></ul><ul><ul><li>Message what you are doing </li></ul></ul><ul><ul><li>Share Photos & Videos </li></ul></ul><ul><ul><li>Post Blogs, Links to Websites, Start Discussions </li></ul></ul><ul><ul><li>It is Mobile…get it on your phone </li></ul></ul><ul><ul><li>Suggests Friends </li></ul></ul>
    14. 15. SMO -
    15. 16. SMO -
    16. 17. SMO - <ul><li>Tips for Mixing Business with Pleasure </li></ul><ul><li>Create different LISTS for Biz & Friends </li></ul><ul><li>Set up your Personal Privacy Settings </li></ul><ul><li>Don’t allow Friend/Business People to Tag you in photos! </li></ul><ul><li>HIDE annoying people from your List </li></ul><ul><li>Don’t display all of your information from your profile page </li></ul>
    17. 18. SMO -
    18. 19. SMO - <ul><li>Professional Online Rolodex – stay in touch, send updates, get connected to groups, people </li></ul><ul><ul><li>Keep Contacts Up-to-date </li></ul></ul><ul><ul><li>Submit Discussions </li></ul></ul><ul><ul><li>Join Groups </li></ul></ul><ul><ul><li>Create a Group </li></ul></ul><ul><ul><li>Job Postings </li></ul></ul><ul><ul><li>Recommendations </li></ul></ul><ul><ul><li>Submit Blogs </li></ul></ul>
    19. 20. SMO -
    20. 21. SMO -
    21. 22. SMO - Post on Wordpress, and the Blog Excerpt shows up here!
    22. 23. SMO - <ul><li>Tips For Use </li></ul><ul><ul><li>Mass Import Contacts </li></ul></ul><ul><ul><li>Keep Connections Permission-Based </li></ul></ul><ul><ul><li>Recommend others & ask for recommendations </li></ul></ul><ul><ul><li>Include Employment History </li></ul></ul><ul><ul><li>Create Custom LinkedIn URL </li></ul></ul><ul><ul><li>Add URL to your Email Signature </li></ul></ul><ul><ul><li>Keep the Spirit – Don’t HIDE Your Contacts </li></ul></ul>
    23. 24. SMO - <ul><li>Why Have A Blog? </li></ul><ul><ul><li>Your Ongoing Stories </li></ul></ul><ul><ul><li>Pages - Serves as “Microsite/Satellite Website </li></ul></ul><ul><ul><li>Invites Interaction - Feedback </li></ul></ul><ul><ul><li>Connects with LinkedIn </li></ul></ul><ul><ul><li>Create Categories </li></ul></ul><ul><ul><li>Tag your blogs with keywords </li></ul></ul><ul><ul><li>Scores High in Search Engines </li></ul></ul>
    24. 25. SMO - Ranks Top 10 for “Homebuilder Marketing”
    25. 26. SMO -
    26. 27. SMO - <ul><li>Text Messaging through Online Website Application </li></ul><ul><ul><li>Tweets 140 characters each </li></ul></ul><ul><ul><li>Permission-based Mass Messaging </li></ul></ul><ul><ul><li>Can use on your mobile phone </li></ul></ul><ul><ul><li>Follow Topics that are of interest to you </li></ul></ul><ul><ul><li>Shorten Website links </li></ul></ul><ul><ul><ul><li>,,, </li></ul></ul></ul>
    27. 28. SMO - <ul><li>Text Messaging through Online Website Application </li></ul><ul><ul><li>Can add your Tweets to Facebook by adding #fb </li></ul></ul><ul><ul><li>Watch for Conversation Trends (Twitter Advanced Search) </li></ul></ul><ul><ul><li>Search Tweets with specific Keywords using hashtags </li></ul></ul><ul><ul><li>Follow Others to Get Followers </li></ul></ul>
    28. 29. SMO - <ul><li>Tons of Tools </li></ul><ul><ul><li>Twhirl : desktop software that helps organize Twitter </li></ul></ul><ul><ul><li>Tweetlater : to set up your tweets on a time release schedule </li></ul></ul><ul><ul><li>Twellow : a twitter search tool but you can also set up your profile, increase your visibility, etc. </li></ul></ul><ul><ul><li> Twitter Alerts: like Google Alerts except for Twitter. You can set up different key words and see how people are talking about your name or your book--and it sends it right to your email address. </li></ul></ul>
    29. 30. SMO – Cons to <ul><ul><li>Bunch of Geeks using Twitter </li></ul></ul><ul><ul><li>Not Consumer Mainstream Despite the BUZZ </li></ul></ul><ul><ul><li>A lot of useless Tweets </li></ul></ul><ul><ul><li>A lot of time </li></ul></ul><ul><li>TRAFFIC is TRAFFIC! </li></ul><ul><li>Doesn’t matter how you get it! </li></ul>
    30. 31. Which One Do You Want To Be? eSocial Butterfly ROCK STAR
    31. 32. Start Your Rock Star Worksheet Today! <ul><li>Determine Goals & Form Your Strategy </li></ul><ul><li>Prioritize </li></ul><ul><li>Commit 15 minutes/day to doing at least one SMO </li></ul><ul><li>Track Your Results! </li></ul><ul><ul><li>Goal = Build Site Traffic = Google Analytics! </li></ul></ul><ul><ul><li>Goal = Find Customers = Be A Resource - Link Back To Your Site! </li></ul></ul><ul><ul><li>Goal = Find Job = Be Helpful & Get Connected! </li></ul></ul>
    32. 33. Thank You! <ul><li>Debbie Morris President, Web Resource Management Driving Traffic. Delivering Results. </li></ul><ul><li>  </li></ul><ul><li>Phone: 800-277-0601 </li></ul><ul><li>Cell: 321-277-2876 </li></ul><ul><li>Fax: 407-386-3410  </li></ul><ul><li>Need an online marketing solution that delivers results? </li></ul><ul><li>Contact Web Resource Today for your FREE Rankings Report ! </li></ul><ul><li>  </li></ul><ul><li>Join my network on LinkedIn . </li></ul><ul><li>Follow me on Twitter for SEM tips and news ! </li></ul>
    33. 34. Accounts: Free Press Release Sites <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
    34. 35. Accounts: Free Topical Blog Posts <ul><li> </li></ul><ul><li> </li></ul><ul><li>Local Newspaper </li></ul>
    35. 36. Accounts: Bookmarking / Tagging <ul><li>Yahoo’s </li></ul><ul><li>Google’s </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
    36. 37. How to Write Effective PR <ul><li>Write about what readers want to read about! </li></ul><ul><li>Give 3 topic points that are quick reference points </li></ul><ul><li>Head off client/prospect problems by giving positive spin </li></ul><ul><li>Do Your Research </li></ul><ul><li>Give credit where credit is due! </li></ul><ul><li>Buddy-up to Journalists – stay local! </li></ul>
    37. 38. How to Write Effective Blog <ul><li>Comment on Topical Forums that are already started </li></ul><ul><li>Make Your Contribution meaningful – not just a sales gimmick </li></ul><ul><li>Write about what readers want to read about! </li></ul><ul><li>Give 3 topic points that are quick reference points </li></ul><ul><li>Head off client/prospect problems by giving positive spin </li></ul><ul><li>Do Your Research </li></ul><ul><li>Give credit where credit is due! </li></ul>