Best Practices Using Linkedin and Facebook for Youth Entrepreneurship

YBI Best Practices for Social Network Engagement

The social media funnel

It’s about sharing information and developing a trusted network, not broadcasting

It’s about the larger conversation, insider views, not broadcasting

It’s about RELATIONSHIPS, not broadcasting
http://www.animatedexplanations.com/Animation.aspx?animation=391(Twitter)

Develop engaging practices
Real interaction, personal engagement
Value-added content
Regular programming
Participation entry paths
Creating a participation strategy in each channel
Hhh
Conversation starters
Open-ended questions

Keep your specific goals in mind
Entrepreneur recruitment and engagement

Recruiting and supporting mentors

General awareness marketing

Special events and campaigns

YBI network practices
Notes from the field:
Israel, Bolivia, Trinidad and Tobago, Scotland, United States, Canada, Argentina
http://www.flickr.com/photos/dieqro/2193709382/sizes/m/in/photostream/

Using Linkedin: giving mentors space to thrive
Comfortable online space for older mentors
Expands mentor network
Offers youth businesses wider access to expertise

Knowledge-sharing and support
PSYBT (Scotland): 50-50 mix of businesses and mentors in the group, asking questions and offering advice
PSYBT bonus result: mentors and businesses began writing each other’s recommendations

Connections across the network
Open to all mentors in Latin America:
Cross-country connections and knowledge-sharing

Deepening involvement
Private Linkedin Group for YBI Forum Attendees:
Offering real participation in shaping the agenda

Facebook: utilizing features to create engagement, attract loan inquiries
Keren Shemesh (Israel): custom Welcome Tabs, email capture, photo contests, photo catalogue
Youth Business Trinidad and Tobago: attract new entrepreneurs through events, cross-promote with Youth Council
Canada Youth Business (CYBF): engagement, cross-promoting webinars and events

Israel: success using it to promote the businesses, attract new loan inquiries
Custom welcome tab, email capture

Businesses add a representative photo
The photo with the most number of “likes” in July won a prize
Brings in new fans!

Unique offers only found on the Facebook Page!

Trinidad & Tobago Group: new loan inquiries, use for inviting to events, cross-posts with T&T Youth Council

T&T: Events bring many new members to the quarterly business club meetings, 10% new members to annual youth symposium

Bolivia: new loan inquiries, entrepreneur interest

USA: using Facebook to promote a new organization and attract initial interest

Canada: the online space talking about youth business, many private loan inquiries, #1 or 2 loan referral source

Twitter: awareness, recruitment, engagement
Canada (CYBF) is using Twitter to connect with entrepreneurs very successfully. A lot of private questions and loan inquiries through Twitter. Pushes youth entrepreneurship in Canada, not the program.

“The person they can lean on when seeking information, become a personality behind the name”

Thinking about YBI as a networked nonprofit
Image courtesy of Beth Kanter: http://beth.typepad.com/beths_blog/2009/12/win-a-book-help-us-pick-a-subtitle-for-our-book-the-networked-nonprofit.html

A networked nonprofit
Co-promotes and cross-promotes
Refers to and supports each other
Breaks down walls between the organization and the stakeholder
Shares and learns from each other, and the industry
The entire network benefits from each others’ successes

The complete picture
Define your goals
Choose your platforms
Create an engagement strategy on each platform
Experiment, engage, move people to action
Integrate into communication goals
How can you network your nonprofit?
http://www.flickr.com/photos/jbarahona/56382606/sizes/m/in/photostream/

Thank You!
debra@communityorganizer20.com
@askdebra
Buzz: daskanase
Slideshare.net/debask

Best Practices Using Linkedin and Facebook for Youth Entrepreneurship

by Debra Askanase on Sep 26, 2010

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Best Practices Using Linkedin and Facebook for Youth Entrepreneurship — Presentation Transcript