SlideShare is now on Android. 15 million presentations at your fingertips.  Get the app

×
  • Share
  • Email
  • Embed
  • Like
  • Private Content
 

Where's the Return on Engagement? Measuring Social Media ROE

by on May 19, 2011

  • 7,385 views

This presentation looks at how to measure real social media engagement, and defines metrics that lead to ROE and metrics that actually measure activism based on ROE. We also look at what social media ...

This presentation looks at how to measure real social media engagement, and defines metrics that lead to ROE and metrics that actually measure activism based on ROE. We also look at what social media activities lead to the highest ROE and how to use that information to design your programs and social media implementation. Lastly, the presentation covers three ROE supportive case studies.

Statistics

Views

Total Views
7,385
Views on SlideShare
6,887
Embed Views
498

Actions

Likes
18
Downloads
147
Comments
2

10 Embeds 498

http://www.communityorganizer20.com 259
http://www.scoop.it 84
http://ejewishphilanthropy.com 51
http://www.communityorganizer20.com.php5-24.dfw1-2.websitetestlink.com 49
url_unknown 28
http://socialmediametrics.wikispaces.com 15
http://feeds.feedburner.com 6
http://www.twylah.com 3
http://communityorganizer20.com 2
http://webcache.googleusercontent.com 1
More...

Accessibility

Upload Details

Uploaded via SlideShare as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

12 of 2 previous next

  • Debask Community Organizer 2.0 at Community Organizer 2.0 Hi Laura, I apologize that I am just seeing your note now. I reviewed my own slides from the webinar, but I don't see any other resources. The only ones I showed during the July webinar are contained in slides 40-42. I may have gone 'off slides' to browse the internet and show a few, but I don't remember what they were. 2 years ago
    Are you sure you want to
    Your message goes here
    Processing…
  • lnorvig Laura Norvig, Social Media Strategist at ETR Slide 40 shows 4 tools but when you presented this through Nonprofit Webinars today (July 13) you showed more tools - can you list them here in the comments? 2 years ago
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Where's the Return on Engagement? Measuring Social Media ROE Where's the Return on Engagement? Measuring Social Media ROE Presentation Transcript