Your SlideShare is downloading. ×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Social Network Brand Credibility Scale

1,142
views

Published on

The range of brand credibility in social networks, which depends upon brand involvement, fan engagement, and content value. All comments and improvements to this graphic welcome!

The range of brand credibility in social networks, which depends upon brand involvement, fan engagement, and content value. All comments and improvements to this graphic welcome!

Published in: Technology

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,142
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
21
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Social Networking Brand Credibility Scale
    Opportunities for user-contributed social network content, staff engagement, unique value in content
    Informative social network content, minimal fan interaction, brand-driven
    Spammy, self-involved social network content
    Does not create enthusiastic fans, but is a mildly credible brand source
    Enthusiastic fans, highly credible source for brand information
    Earns no added brand credibility from social media
    Added value from online content, user-generated content, and real engagement make the brand a credible information source, creates brand defenders, and develops brand enthusiasts