Social Networking Brand Credibility Scale<br />Opportunities for user-contributed social network content, staff engagement...
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Social Network Brand Credibility Scale

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The range of brand credibility in social networks, which depends upon brand involvement, fan engagement, and content value. All comments and improvements to this graphic welcome!

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Social Network Brand Credibility Scale

  1. 1. Social Networking Brand Credibility Scale<br />Opportunities for user-contributed social network content, staff engagement, unique value in content <br />Informative social network content, minimal fan interaction, brand-driven<br />Spammy, self-involved social network content<br />Does not create enthusiastic fans, but is a mildly credible brand source<br />Enthusiastic fans, highly credible source for brand information<br />Earns no added brand credibility from social media<br />Added value from online content, user-generated content, and real engagement make the brand a credible information source, creates brand defenders, and develops brand enthusiasts<br />

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