Building a
Personal Brand
Using Social Networks
to Extend Your
Reach…For You or Your
Business
http://www.flickr.com/photos/steingro/419059646/in/set-72157594586154438/

Why?
Your business is no longer local
Your friends are no longer local
Your opportunities are no longer local
YOU, ONLINE = YOUR BUSINESS!
http://www.flickr.com/photos/58117789@N00/106006439/

Fundamentals for Success
Be generous with
advice and friendship
Be yourself
Add value to the
conversation
Comment constructively
Play nice with others
http://www.flickr.com/photos/23656277@N00/3509806149/

Be Your Brand: Gary Vaynerchuk
http://garyvaynerchuk.com/
http://www.flickr.com/photos/10821273@N07/2404968161/

Be Your Brand: Jeff Pulver
http://pulverblog.pulver.com/
http://www.flickr.com/photos/10821273@N07/2404968161/

Be Your Brand: Richard Branson
http://entrepreneur.virgin.com/
http://www.flickr.com/photos/11095226@N00/397139780/

Define Who You Want To Find
Contacts
Customers
Collaborators
Experts
Connectors
Advocates
http://www.flickr.com/photos/82947750@N00/444006554/

Use Social Networks to
Find them…and Make
Connections

B2B, B2C networking
Groups – engage and give frequently
Form a group!
Complete your profile
Get recommendations
Make connections! (at least 50)
http://www.flickr.com/photos/jerryluk/470482864/in/photostream/

Direct connections to contacts
Rapid response
Great for information/news sharing
Great for customer service
VERY time consuming – but good rewards
http://www.flickr.com/photos/19517696@N00/2384656420/

Mixes personal with professional
Form groups to manage professional/personal
Create a business page
Offer news and information along with
personal stories
Easy to create viral content

Directed Search
Google groups
Yahoo groups
Xing
Plaxo
NIng
http://www.flickr.com/photos/12568962@N00/1484772524/

Connections Amplify Reach
More connections
= more
opportunities for
your business
http://www.flickr.com/photos/69826987@N00/2198988999/

Blogging: Become the Expert
http://www.flickr.com/photos/35034363370@N01/2089328125/

Helpful Tips
http://www.flickr.com/photos/14922165@N00/293413649/
1. Be consistent: profile description, email, info
2. Be personal: share and connect
3. Interact on each platform: comment, connect
4. Google remembers all remarks!
5. Building networks and your brand takes
TIME!

Your Connections are Your Fan Club
They recommend you
They write about you
They connect you with others
http://www.flickr.com/photos/73645804@N00/1291468732/

Questions?
Debra Askanase
twitter: @askdebra
debra@communityorganizer20.com
www.communityorganizer20.com
http://www.flickr.com/photos/16481684@N00/1700539727/