Building a
              Personal Brand


              Using Social Networks
                 to Extend Your
            ...
Why?
          Your business is no longer local

          Your friends are no longer local

       Your opportunities are...
Fundamentals for Success
Be generous with
advice and friendship

Be yourself

Add value to the
conversation

Comment const...
Be Your Brand: Gary Vaynerchuk




           http://garyvaynerchuk.com/
           http://www.flickr.com/photos/10821273@...
Be Your Brand: Jeff Pulver




             http://pulverblog.pulver.com/

             http://www.flickr.com/photos/10821...
Be Your Brand: Richard Branson




           http://entrepreneur.virgin.com/




                http://www.flickr.com/ph...
Define Who You Want To Find

Contacts
Customers
Collaborators
Experts
Connectors
Advocates




                http://www....
Use Social Networks to
Find them…and Make
     Connections
B2B, B2C networking
Groups – engage and give frequently
Form a group!




Complete your profile
Get recommendations
Make c...
Direct connections to contacts
Rapid response
Great for information/news sharing
Great for customer service
VERY time cons...
Mixes personal with professional
Form groups to manage professional/personal
Create a business page
Offer news and informa...
Directed Search

            Google groups
            Yahoo groups
                Xing
               Plaxo
            ...
Connections Amplify Reach



 More connections
 = more
 opportunities for
 your business



                     http://ww...
Blogging: Become the Expert




          http://www.flickr.com/photos/35034363370@N01/2089328125/
Helpful Tips



                     http://www.flickr.com/photos/14922165@N00/293413649/




1.   Be consistent: profile ...
Your Connections are Your Fan Club

 They recommend you
 They write about you
 They connect you with others




        ht...
Questions?
                           Debra Askanase
                          twitter: @askdebra




debra@communityorgan...
Upcoming SlideShare
Loading in...5
×

Personal Branding Using Social Networks

882

Published on

Introductory slideshow about using social networks to create and extend your personal networks. Tips, guidelines and business network suggesetions.

Published in: Career, Technology, Business
1 Comment
2 Likes
Statistics
Notes
  • Great stuff -- clear and concise. -- Aharon
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
882
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
31
Comments
1
Likes
2
Embeds 0
No embeds

No notes for slide
  • http://www.flickr.com/photos/58117789@N00/106006439/
  • http://www.flickr.com/photos/23656277@N00/3509806149/
  • http://www.flickr.com/photos/48600084713@N01/856758022/
  • http://www.flickr.com/photos/10821273@N07/2404968161/
  • http://www.flickr.com/photos/11095226@N00/397139780/
  • http://www.flickr.com/photos/82947750@N00/444006554/
  • http://www.flickr.com/photos/jerryluk/470482864/in/photostream/
  • http://www.flickr.com/photos/19517696@N00/2384656420/
  • http://www.flickr.com/photos/12568962@N00/1484772524/
  • http://www.flickr.com/photos/69826987@N00/2198988999/
  • http://www.flickr.com/photos/35034363370@N01/2089328125/
  • http://www.flickr.com/photos/14922165@N00/293413649/
  • http://www.flickr.com/photos/73645804@N00/1291468732/
  • http://www.flickr.com/photos/16481684@N00/1700539727/
  • Personal Branding Using Social Networks

    1. 1. Building a Personal Brand Using Social Networks to Extend Your Reach…For You or Your Business http://www.flickr.com/photos/steingro/419059646/in/set-72157594586154438/
    2. 2. Why? Your business is no longer local Your friends are no longer local Your opportunities are no longer local YOU, ONLINE = YOUR BUSINESS! http://www.flickr.com/photos/58117789@N00/106006439/
    3. 3. Fundamentals for Success Be generous with advice and friendship Be yourself Add value to the conversation Comment constructively Play nice with others http://www.flickr.com/photos/23656277@N00/3509806149/
    4. 4. Be Your Brand: Gary Vaynerchuk http://garyvaynerchuk.com/ http://www.flickr.com/photos/10821273@N07/2404968161/
    5. 5. Be Your Brand: Jeff Pulver http://pulverblog.pulver.com/ http://www.flickr.com/photos/10821273@N07/2404968161/
    6. 6. Be Your Brand: Richard Branson http://entrepreneur.virgin.com/ http://www.flickr.com/photos/11095226@N00/397139780/
    7. 7. Define Who You Want To Find Contacts Customers Collaborators Experts Connectors Advocates http://www.flickr.com/photos/82947750@N00/444006554/
    8. 8. Use Social Networks to Find them…and Make Connections
    9. 9. B2B, B2C networking Groups – engage and give frequently Form a group! Complete your profile Get recommendations Make connections! (at least 50) http://www.flickr.com/photos/jerryluk/470482864/in/photostream/
    10. 10. Direct connections to contacts Rapid response Great for information/news sharing Great for customer service VERY time consuming – but good rewards http://www.flickr.com/photos/19517696@N00/2384656420/
    11. 11. Mixes personal with professional Form groups to manage professional/personal Create a business page Offer news and information along with personal stories Easy to create viral content
    12. 12. Directed Search Google groups Yahoo groups Xing Plaxo NIng http://www.flickr.com/photos/12568962@N00/1484772524/
    13. 13. Connections Amplify Reach More connections = more opportunities for your business http://www.flickr.com/photos/69826987@N00/2198988999/
    14. 14. Blogging: Become the Expert http://www.flickr.com/photos/35034363370@N01/2089328125/
    15. 15. Helpful Tips http://www.flickr.com/photos/14922165@N00/293413649/ 1. Be consistent: profile description, email, info 2. Be personal: share and connect 3. Interact on each platform: comment, connect 4. Google remembers all remarks! 5. Building networks and your brand takes TIME!
    16. 16. Your Connections are Your Fan Club They recommend you They write about you They connect you with others http://www.flickr.com/photos/73645804@N00/1291468732/
    17. 17. Questions? Debra Askanase twitter: @askdebra debra@communityorganizer20.com www.communityorganizer20.com http://www.flickr.com/photos/16481684@N00/1700539727/
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×