Personal Branding through Facebook: Profiles or Pages?

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This presentation is designed to help you create a strategy for using Facebook for personal branding, and includes many examples. It also covers the dilemma of just using your Facebook profile professionally, or adding a profesisonal Facebook Page to the mix.

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  • http://www.flickr.com/photos/draggin/10202167/in/photostream/
  • 76% of social network users uploaded photos and 33% upload videos in 2009, up from 45% and 16.9% in 2008
  • US is 60% of active internet users have an online profile – was 43% last year. While photo sharing and video sharing has stagnated, it has increased in popularity on social networking sites. Example: 76% of social network users upload photos, and 33% upload videos, up from 45% and 16.9%.
  • Visits:. http://johnhaydon.com/2010/03/facebook-win-over-google-really-means/Time spent on FB: http://www.thebigmoney.com/blogs/facebook-status/2010/02/17/average-user-spent-seven-hours-facebook-january
  • Note to self: go back to http://www.flickr.com/photos/15507194@N00/3376955055/ and let him know you’ve used the image with credit
  • http://www.flickr.com/photos/juliastarkey/2331934510/
  • http://www.flickr.com/photos/juliastarkey/2331104283/
  • Note to self: go back to http://www.flickr.com/photos/15507194@N00/3376955055/ and let him know you’ve used the image with credit
  • http://www.flickr.com/photos/juliastarkey/2331934510/
  • Personal Branding through Facebook: Profiles or Pages?

    1. 1. Facebook Pages and Profiles: Personal Branding for Scholars<br />Brandeis WSRC April 14, 2010<br />
    2. 2. 2/3 of the GLOBAL population visits social networks<br />(Nielsen Report, Global Faces and Networked Places, 2009)<br />http://www.readwriteweb.com/archives/social_networks_growing_while_other_social_media_sites_stagnate_and_decline.php<br />
    3. 3. Social networking continues to lead<br />http://www.flickr.com/photos/crystaljingsr/3915516172/in/set-72157622354789320/<br />… while other activities are stagnating<br />
    4. 4. Social networking demographics<br />http://www.emarketer.com/Article.aspx?R=1007484<br />
    5. 5. The potential of social media marketing<br />http://www.emarketer.com/Article.aspx?R=1007538<br />
    6. 6. Facebook is a destination for sharing<br />February 2010: <br />2.8b visits to Facebook<br />2.5b visits to Google<br /> US visitors spend an average of 7 hours a month on Facebook <br />http://www.flickr.com/photos/14994959@N04/3626975203/<br />
    7. 7. ..but it is also platform for personal branding and marketing <br />
    8. 8. Facebook – personal profiles<br />http://www.flickr.com/photos/15507194@N00/3376955055/<br />
    9. 9. Only a personal page? <br />It is more personal: <br /><ul><li> Updates are targeted to lists, and are from YOU
    10. 10. You can join groups, Pages cannot
    11. 11. You can participate in groups, Pages cannot
    12. 12. You can talk more about yourself</li></ul>It’s less work than two: personal and professional<br />But:<br />5,000 friend limit, no customization<br />
    13. 13. Personal page best practices<br />Collect friends => springboard to Page<br />Create Lists of friends: post by list<br />Set privacy settings!<br />Collect relevant pages and groups – be active <br />Mix the personal and professional, professionally<br />Cultivate your professional image through your tabs: photos, video, info, notes, causes, etc.<br />
    14. 14. Personal promotional page examples<br />
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    23. 23. How Would Wonder Woman Use Facebook for Personal Branding? <br />
    24. 24. Personal Page<br />Collect a lot of friends!<br />Make sure everyone who needs her can find her via the info tab – semi-private settings<br /><ul><li>Get involved in a lot of crime-fighting groups
    25. 25. Cross-listings to website, blog, DC comics, Facebook Page, etc
    26. 26. value: my perspective on being a female crime fighter
    27. 27. Value: resources for fighting crime, or becoming a wonder woman
    28. 28. - post my magazine covers, photo shoots, youtube video of TV show, etc</li></ul>- Video: hot self-defense moves!<br />
    29. 29. Share Pair Discussion<br />Exercise: A personal profile strategy<br /> Why you need it<br />What makes you a thought leader?<br />What do people always want to stop and talk with you about?<br />Topic areas of discussion<br />Which tabs you will populate<br />Who you will target<br />How will you measure success?<br />
    30. 30. Personal page resources<br />Privacy settings:<br />http://www.allfacebook.com/2009/12/facebook-privacy-new/ (set to highest privacy settings) <br />Keep in mind:<br />“Everyone” really means “everyone who can search online” <br />You can customize every Facebook update, exclude lists of people<br />Be careful about who you allow to tag you and add photos and videos<br />Creating Friend Lists:<br />http://mashable.com/2009/08/14/facebook-networking/<br />Keep in mind: <br />People can belong to more than one list, sort updates and info by lists<br />
    31. 31. Personal page resources<br />Creating a professional Facebook personal profile:<br />http://webworkerdaily.com/2009/12/15/create-a-business-friendly-facebook-profile/<br />
    32. 32. Facebook – professional pages<br />http://www.flickr.com/photos/15507194@N00/3376955055/<br />
    33. 33. Do you need a professional page? <br />It is about the discussion, less personal: <br /><ul><li> Customize tabs, design to the brand/cause
    34. 34. Create special offers, promotions
    35. 35. Create a community of discussion and fans
    36. 36. It’s the new website - your extended website
    37. 37. Great for search and SEO
    38. 38. Fans are loyal and inclined to act!</li></ul>But…you cannot personally message fans…yet<br />
    39. 39. Professional page best practices<br />Collect friends => springboard to Page<br />Create a custom landing/welcome tab<br />Create a community and discussion<br />Crowdsource questions – involve your fans (Dr. Phill does!)<br />Q: How can you use Facebook to offer unique value? <br />
    40. 40. Professional page best practices<br />Fan other pages and cross-promote them<br />Create the wall posts that will address questions<br />Facebook Insights!! – also can track custom tabs<br />Focus on one or two areas of emphasis<br />Create shareable content<br />
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    47. 47. How Would Wonder Woman Use Facebook Pages? <br />
    48. 48. Professional Page<br />Landing Tab: report inequality crime here-Lasso of Truth Cause: why women aren’t equal <br />-Cross-listings to website, blog, DC comics, Facebook Page, etc<br /><ul><li> Conversation: women’s equality
    49. 49. Value: resources for women fighting inequality in the home and environment
    50. 50. petition: sign petition for…
    51. 51. post my magazine covers, photo shoots, youtube video of TV show, etc</li></ul>- Create a map of inequality: users upload “hot spots” to the map<br />
    52. 52. Share pair discussion<br />Exercise – answer these questions:<br />What is the conversation about? What is the central message? Is there a higher purpose?<br />What is the added value of FB to your fans?<br />What do you want your fans to do?<br />
    53. 53. Creating the strategy<br />What will the conversation be about?<br />Where will you find your fans? <br />What is the added value that you will offer FB fans?<br />What do you want them to do? <br />What is success, how will you measure it? <br />What is the central message of your page? <br />
    54. 54. Professional page resources<br />Creating a Page in less than 5 minutes:<br />http://blip.tv/file/2341364<br />Understanding Facebook Insights:<br />http://www.allfacebook.com/2009/09/how-to-monitor-your-facebook-page-insights-to-improve-content/<br />Tips and Best Practices:<br />http://johnhaydon.com/2010/03/five-facebook-tips-from-randi-zuckerberg/<br />http://www.diosacommunications.com/facebookbestpractices.htm<br />
    55. 55. Thank You!<br />debra@communityorganizer20.com<br />Twitter: @askdebra<br />Buzz: daskanase<br />Slideshare.net/debask<br />Note: this presentation created for the Women’s Scholars in Residence at the Brandeis Women’s Center<br />

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