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Streamlining Nonprofit Organizations: It's All About the Cloud
Streamlining Nonprofit Organizations: It's All About the Cloud
Streamlining Nonprofit Organizations: It's All About the Cloud
Streamlining Nonprofit Organizations: It's All About the Cloud
Streamlining Nonprofit Organizations: It's All About the Cloud
Streamlining Nonprofit Organizations: It's All About the Cloud
Streamlining Nonprofit Organizations: It's All About the Cloud
Streamlining Nonprofit Organizations: It's All About the Cloud
Streamlining Nonprofit Organizations: It's All About the Cloud
Streamlining Nonprofit Organizations: It's All About the Cloud
Streamlining Nonprofit Organizations: It's All About the Cloud
Streamlining Nonprofit Organizations: It's All About the Cloud
Streamlining Nonprofit Organizations: It's All About the Cloud
Streamlining Nonprofit Organizations: It's All About the Cloud
Streamlining Nonprofit Organizations: It's All About the Cloud
Streamlining Nonprofit Organizations: It's All About the Cloud
Streamlining Nonprofit Organizations: It's All About the Cloud
Streamlining Nonprofit Organizations: It's All About the Cloud
Streamlining Nonprofit Organizations: It's All About the Cloud
Streamlining Nonprofit Organizations: It's All About the Cloud
Streamlining Nonprofit Organizations: It's All About the Cloud
Streamlining Nonprofit Organizations: It's All About the Cloud
Streamlining Nonprofit Organizations: It's All About the Cloud
Streamlining Nonprofit Organizations: It's All About the Cloud
Streamlining Nonprofit Organizations: It's All About the Cloud
Streamlining Nonprofit Organizations: It's All About the Cloud
Streamlining Nonprofit Organizations: It's All About the Cloud
Streamlining Nonprofit Organizations: It's All About the Cloud
Streamlining Nonprofit Organizations: It's All About the Cloud
Streamlining Nonprofit Organizations: It's All About the Cloud
Streamlining Nonprofit Organizations: It's All About the Cloud
Streamlining Nonprofit Organizations: It's All About the Cloud
Streamlining Nonprofit Organizations: It's All About the Cloud
Streamlining Nonprofit Organizations: It's All About the Cloud
Streamlining Nonprofit Organizations: It's All About the Cloud
Streamlining Nonprofit Organizations: It's All About the Cloud
Streamlining Nonprofit Organizations: It's All About the Cloud
Streamlining Nonprofit Organizations: It's All About the Cloud
Streamlining Nonprofit Organizations: It's All About the Cloud
Streamlining Nonprofit Organizations: It's All About the Cloud
Streamlining Nonprofit Organizations: It's All About the Cloud
Streamlining Nonprofit Organizations: It's All About the Cloud
Streamlining Nonprofit Organizations: It's All About the Cloud
Streamlining Nonprofit Organizations: It's All About the Cloud
Streamlining Nonprofit Organizations: It's All About the Cloud
Streamlining Nonprofit Organizations: It's All About the Cloud
Streamlining Nonprofit Organizations: It's All About the Cloud
Streamlining Nonprofit Organizations: It's All About the Cloud
Streamlining Nonprofit Organizations: It's All About the Cloud
Streamlining Nonprofit Organizations: It's All About the Cloud
Streamlining Nonprofit Organizations: It's All About the Cloud
Streamlining Nonprofit Organizations: It's All About the Cloud
Streamlining Nonprofit Organizations: It's All About the Cloud
Streamlining Nonprofit Organizations: It's All About the Cloud
Streamlining Nonprofit Organizations: It's All About the Cloud
Streamlining Nonprofit Organizations: It's All About the Cloud
Streamlining Nonprofit Organizations: It's All About the Cloud
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Streamlining Nonprofit Organizations: It's All About the Cloud

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This presentation looks at what cloud computing is, reports on how nonprofit organizations are using the Cloud, factors for success, how to evaluate cloud technology solutions, and developing a tech …

This presentation looks at what cloud computing is, reports on how nonprofit organizations are using the Cloud, factors for success, how to evaluate cloud technology solutions, and developing a tech plan. Includes two nonprofit case studies and a survey of cloud tools for enhancing organizational efficiencies.

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  • Virtual departmentsReal-time virtual collaboration and updatingCollaborative work docsBackup to the cloudExtend our work reach
  • HubSpot’s Social Media tools make it easy for Nonprofits to understand how efforts to grow a larger audience on social media are panning out. It makes it easy to track both the raw number of followers and the rate of growth or decline. Your nonprofit’s reach comes from social media, and your website is your hub. Nonprofits are able to see which of their marketing activities drive the best visitors, leads and donors/members/volunteers. By measuring the ROI of your social media efforts, you can become more effective over time.  
  • Nonprofits should be able to easily find and leverage influencers. We're not talking about just finding the Ashton Kutchers of the world. We're talking about real, true influencers with a propensity to share your stories, advocate for you and help you raise donations.
  • Transcript

    • 1. Massachusetts Nonprofit NetworkAnnual Conference Streamlining Nonprofit Organizations: It’s All About the Cloud October 25, 2012
    • 2. About the Presenters Photo Photo here here Debra Askanase, MBA Marc Baizman @askdebra @mbaizman Online engagement strategist, Nonprofit technology coach, former nonprofit executive Salesforce and Google Apps, director. Thinks about strategy, improv and sketch comedy measurement, engagement + performer, unrepentant nerd. social media. (Speaks Japanese) (Never refuses ice cream) 2
    • 3. Today’s Discussion 1 WHAT IS CLOUD COMPUTING? 2 SUCCEEDING IN THE CLOUD 3 NONPROFIT CASE STUDIES 4 SURVEY OF CLOUD TOOLS 3
    • 4. 1What is Cloud Computing?
    • 5. Techsoup Global 2012 Survey:Cloud Computing Definition “Cloud computing allows you to access software via the Internet instead of from your hard drive or your local computer network. When you use cloud-based software, it is available anywhere you can use the Internet – not just in your office.” Source: TechSoup Global 2012 Cloud Computing Survey 5
    • 6. Who’s in the cloud? http://www.flickr.com/photos/camdiluv/4441155157/in/photostream/ 6
    • 7. Cloud Statistics:Top 3 Cloud Adoption Motivators  Remote access Cost   Ease of maintenance Source: NTEN 2012 State of the Cloud Survey 7
    • 8. Cloud Statistics:Top 3 Cloud Adoption Barriers  Lack of Knowledge Cost   Data Security Source: TechSoup Global 2012 Cloud Survey 8
    • 9. Cloud Statistics:Cloud Migration Timeframe Within 1 year 19% Dont know or no plans 36% 1-2 years 19% > 3 years 2-3 years 11% 15% Source: TechSoup Global 2012 Cloud Survey 9
    • 10. 2Succeeding in the Cloud
    • 11. Strategy ✪ Why use these tools? To what end? ✪ Make a requirements list ✪ Have (or make) a tech plan! Ask about industry practices ✪ & standards for tools 11
    • 12. Staffing• Need to make sure it’s in a job description• Ideally NOT a part-time or short-term volunteer 12
    • 13. Budgeting• Create an overall Technology Budget!• Use TechSoup’s sample budget to start www.techsoup.org/learningcenter/techplan/page 4257.cfm• Cloud software is often per user pricing so NEGOTIATE if you have a lot of users!• DON’T get locked in to a long-term contract, go for monthly if possible, yearly if you have to.• Plan ahead for growth – give your organization more accounts than you think you need. 13
    • 14. Support• Access to vendor support• Cost of vendor support NPO +• Reliability Cloud app• Quality vendor• Identify outside support back-up• IT support 14
    • 15. Culture• Comfortable in beta• Support from the top EXPERIMENTAL• Not afraid to break the tech tools COLLABORATIVE• Cross-departmental EXEC SUPPORT sharing and collaboration TRY THE TOOLS• Willingness to fail fast and try minimum viable actions… 15
    • 16. 3Case Studies
    • 17. Case Study 1:NYC Elder Abuse Center http://www.nyceac.com 17
    • 18. NYCEAC:Succeeding in the cloud• Strategy  Yes to SM strategic planning and support, benchmarking, No to having a tech plan• Staffing  5 hours/week for social media manager, plus additional 5 hours/week from other staff, plus lead• Budget  Grant for strategy and implementation, web support• Support  Consultant, in-house, user adoption• Culture  Eager to learn, not afraid to break the tool but *not* a tech adopter, culture of collaboration, exec support 18
    • 19. Cloud tools: Google Drive(formerly Google docs) Project management, collaboration  Shared folder for social media team Project management, collaboration, file management  Institutional memory, project lists, content  Shared folder for team calendar, metrics spreadsheets, etc.  Institutional memory, project lists, content calendar, metrics spreadsheets, etc.  All files stored securely in the cloud 19
    • 20. Cloud tools: Delicious Content curation  Online mentions & web content to watch  Collaborative bookmarking and tagging http://delicious.com 20
    • 21. NYCEAC: Other cloud toolsConstant ContactCommunication  Bi-monthly newsletter Dropbox Project management, collaboration  Podcasts, slidecastsFreeconferencecall.com, Rondee.com, Join.meCollaboration, training  Bi-weekly conference calls among dispursed members  Visual (& virtual) training for team http://nyceac.com 21
    • 22. Case Study 2:Medical Legal Partnership | Boston http://www.mlpboston.org 22
    • 23. MLP Boston:Succeeding in the cloud• Strategy  Plan required an immediate move, needed to find replacements ASAP• Staffing  2-3 days/week of Office Admin’s role during transition, 4-8 hrs/week after• Budget  Small grant (<$5K) for initial cloud transition• Support  Cloud Vendor, in-house, champion users• Culture  Variety of skill levels, some fear around tech, BUT strong management support 23
    • 24. Cloud tools: Google Apps(moved from Outlook/Exchange) Collaboration  Institutional memory, shared calendar, chat 24
    • 25. Cloud tools: Box.com File Management  All files stored in the cloud, linked to Google Apps  Very secure, several permission groups 25
    • 26. Cloud tools: Salesforce.com CRM  Storing donor and donation information  Storing program data 26
    • 27. Time to talk! 1 WHO WOULD BE YOUR CLOUD CZAR? IDENTIFY YOUR BIGGEST 2 BOTTLENECK(S) BY PRIORITY 3 MAKE A REQUIREMENTS LIST 27
    • 28. 4Survey of Cloud Tools
    • 29. How do I know if any of thesecloud tools are any good??• Does it do what you need it to do? Requirements!• Budget: Per user? Growth? Nonprofit discounts?• Research! People have done this before! – Groundwire – NTEN reports – Idealware – TechSoup – Heller Consulting – Google Apps marketplace (ratings, reviews) – Salesforce AppExchange (ratings, recs, reviews) – Socialbrite.com: lots of reviews for social media apps 29
    • 30. Sample Requirements ListName Nonprofit Needs DropBox Dropbox for Teams Box.net for Business Indvidual Individual Accounts, Accounts, share a share a common file, Indvidual Accounts, common file created but share quotas and share a common fileAccount System Type by one person an control panel created by one personNumber of Accounts 4 now, up to 8 in aNeeded year 8 8 8Total Disk Space 36 GB as of today 50 GB per user 750GB 1000GB Specific accounts can Specific accounts can Specific accounts can be invited as viewers be invited as viewers be invited as viewers or collaborators or collaborators or collaboratorsFile depending on depending on depending onProtection/Permission High priority (in the permission level given permission level given permission level givening future as we expand) by creator of file. by creator of file. by creator of file. $66/mo for 5 $15/user/mo = Max Budget: accounts, Additional $120/mo for 8 acctsPrice Per Month $200/month $80/mo for 8 accounts accounts are $10/mo (NPO discount - 10%) $1170 (8 accounts, 5 Max Budget: for 795, additional are $1440 (8 accounts)Price Per Year $2500/year $792/yr for 8 accounts $125/yr) (NPO discount - 10%) 30
    • 31. High-level Cloud Categories• Social Media Measurement• Chat/IM• Content Curation• Project Management• File Storage• Donor Management• Backup• HR• Fundraising• Email marketing and management 31
    • 32. Social Media Measurement:HubSpot (paid) http://www.hubspot.com/nonprofit/ 32
    • 33. http://www.hubspot.com/nonprofit/ 33
    • 34. Social Media Measurement:Metricly (free) http://metricly.com 34
    • 35. SMM: Metricly http://metricly.com 35
    • 36. Social media measurement:More apps• Free (+paid upgrade): – Crowdbooster (twitter) – Metricly – Simplymeasured – Socialbro• Paid – Salesforce Marketing Cloud (often known as Radian6) – Hubspot (nonprofit program) – Lithium.com – Spredfast – Sprout Social – Small Act 36
    • 37. Internal comms/collab:Google+ Hangout 37
    • 38. Internal Communications:More apps• Free – Skype – Google chat – Google Hangouts – …and one app to (almost rule them all): Pidgin.com• Some paid systems also support chat: – Yammer – Chatter (Salesforce) 38
    • 39. Content Curation: Evernote http://evernote.com 39
    • 40. Content Curation: Scoop.it http://scoop.it 40
    • 41. Content Curation:More Apps• Delicious• Flipboard• Storify• Bundlr• Pearltrees 41
    • 42. Project Management:Basecamp 42
    • 43. Project Management:Redmine 43
    • 44. Project Management:More apps• Smartsheet• Gantter• Central Desktop• Evernote• Asana• Huddle 44
    • 45. File Storage:Dropbox 45
    • 46. File Storage:Box.com 46
    • 47. File Storage:More apps• Google Drive• SugarSync• Egnyte• Syncplicity 47
    • 48. Donor Management:Salesforce.com 48
    • 49. Donor Management:Donorperfect Online 49
    • 50. Donor Management:More Apps• eTapestry• CiviCRM• Netsuite• Causeview• Affinaquest• Luminate• Neon• Mission.do 50
    • 51. Additional Cloud Tools• Backup – Mozy – Carbonite – Backblaze – Backupify – iCloud• HR – Sucessfactors – ADP Online – Workday 51
    • 52. Additional Cloud Tools• Fundraising – FirstGiving – Causes – Razoo – Causevox• Email Marketing – Constant Contact – Mailchimp – iContact – MadMimi – MyEmma – Vertical Response 52
    • 53. Overwhelmed? Don’t be! 53
    • 54. Actionable items you can doTOMORROW! 1 APPOINT A CLOUD CZAR (YOU? ) IDENTIFY YOUR BIGGEST 2 BOTTLENECK(S) AND MAKE A REQUIREMENTS LIST 3 RESEARCH CLOUD APPS …and enjoy the cloud! 54
    • 55. Resources TechSoup Global Cloud Survey 2012: http://www.techsoupglobal.org/2012-global-cloud- computing-survey TechSoup’s sample budget program: www.techsoup.org/learningcenter/techplan/page4257.cfm Idealware’s Field Guide to Software for Nonprofits: http://www.idealware.org/homepage-features/field-guide-feature2 and http://www.idealware.org/reports Heller Consulting’s resources to selecting and implementing software: http://www.teamheller.com/resources Nonprofit Technology Network (membership org, lots of free resources): http://www.nten.org/ and lots of downloadable research:http://www.nten.org/research State of the Nonprofit Cloud 2012 (NTEN report): http://www.nten.org/research/the- 2012-state-of-the-nonprofit-cloud-report NTEN:Change – a quarterly journal for nonprofit leaders about technology (free): http://www.nten.org/ntenchange 55
    • 56. Thank you for your attention! Questions? (We love ‘em)
    • 57. We welcome follow-upquestions via email too!Debra AskanaseCommunity Organizer 2.0debra@communityorganizer20.comTwitter: @askdebra(617) 682-2977 Marc Baizman My Computer Guy marc@mcgtraining.com Twitter: @mbaizman (617) 329-1868 57

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