Is Social the "New News?"

Is Social the New News?New England Newspaper and Press AssociationWinter ConferenceFebruary 10, 2012Boston Park Plaza HotelDebra Askanase, Engagement Strategistwww.CommunityOrganizer20.comwww.Socialbrite.org@askdebra

Social impacts 4 key news areas• Authority: changing definition of an authoritative news source• The concept of news participants• News sharing and community• The news reporting cycle

We gather and share news from trusted sourcesGATHERING:• 71% of adults get news online and 75% of them get news forwarded to them through email or posts on social networking sites• Half of social network (e.g. Facebook) users who are also online news consumers get news items daily from people they follow.SHARING:• Of these internet users who get news online, 50% pass along email links to news stories or videos to others.PEW report: Understanding the Participatory News Consumerhttp://www.journalism.org/analysis_report/news_gets_personal_social_and_participatory

Some of those sources arejournalists and news organizations• 23% of the social networking users who get news online say they specifically get news from news organizations and individual journalists they follow in the social networking space.• Overall, 30% of internet users get news from friends, journalists or news organizations they follow on social networking sites on a typical day.PEW report: Understanding the Participatory News Consumerhttp://www.journalism.org/analysis_report/news_gets_personal_social_and_participatory

Authority is now Trust

This doesn’t create trust or authorityhttp://devriesblog.com/2011/11/16/the-survival-of-newspapers-depends-on-embracing-social-media- pew-study-shows-this-isnt-happening/

Utilizing trust: Social Pulse

Authoritative news source

The social media funnel Move to Action Creates TrustSocial Media Engage

The concept of news participators• News creation, commentary and dissemination is now a participatory activity for a sizable group of Americans• Some 37% of internet users have contributed to the creation of news, commentary about it, or dissemination of news via social mediaNews participation = deep engagementand actions tied back to a website http://www.journalism.org/analysis_report/news_gets_personal_social_and_participatory

You have to be part of yourcommunity to maintain authority

You could also create a new one*5 million app subscribers, the first news app on the new Facebook Timeline

5M users are reading and sharing these on Facebook * 5 million users to date. They embraced the FB timeline first.

Social sharing multiplies site traffic to stories

And the community will come back to your news

The Guardian Facebook App: 5 mil users

Social media and the news cycle Twitter, Google+, Facebook Breaking This is news shortening, viral storiesOnline Twittersearch, Archival Context hashtags,archived blogs,content Facebook, wikis This is lengthening Analysis Blogs, video shape opinion, trusted authorities

http://pinterest.com/kanter/komen-can-kiss-my-mammagram/

Super Bowl XLVIdrew 12.2 millionsocial mediacommentsThat’s almost 600%growth from 1.8million in 2011

Final considerations• Trust = authority• News participation = deep engagement• Be a part of community• Participating in the new news reporting cycle• Capturing the desire to share news socially with friends• How to embrace this internally, culturally

Socialbrite social media consulting & training fornonprofits | businesses | social enterprises Debra@socialbrite.org http://socialbrite.org, Twitter: @socialbrite, @askdebra also http://communityorganizer20.com

http://www.socialbrite.org	2356
http://ejewishphilanthropy.com	364
http://lonewolflibrarian.wordpress.com	325
http://www.socialfish.org	240
http://www.communityorganizer20.com	160
http://cnadi.tumblr.com	70
http://unter3.net	60
http://feeds.feedburner.com	34
http://feeds2.feedburner.com	30
http://claireswanderingmind.wordpress.com	13
http://www.library.ceu.hu	6
http://www.twylah.com	5
http://ngo.collected.info	5
http://us-w1.rockmelt.com	5
http://tweetree.com	3
http://tweets.socialfish.org	2
http://translate.googleusercontent.com	2
http://webcache.googleusercontent.com	2
http://www.webmail.neeri.res.in	1
http://admin.totalmarketing.com	1
http://pult.io	1
http://slides.diigo.com	1
http://ivan-bloggeffrey.blogspot.com	1
http://www.onlydoo.com	1
http://de.flavors.me	1
http://pinterest.com	1

Is Social the "New News?"

by Community Organizer 2.0

Accessibility

Categories

Upload Details

Usage Rights

26 Embeds 3,690

Statistics

Is Social the "New News?" Presentation Transcript