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Getting the Most out of Linkedin for Nonprofits

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You need to know how to get the most out of Linkedin, and this presentation is full of best practices and examples. Learn how to optimize your personal and company Linkedin profiles, utilize the …

You need to know how to get the most out of Linkedin, and this presentation is full of best practices and examples. Learn how to optimize your personal and company Linkedin profiles, utilize the Groups and Answers features, and about the 10 things you can do to get the most out of Linkedin for you and your organization.

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  • Flickr photo: http://www.flickr.com/photos/48372530@N00/2062571275/
  • http://www.flickr.com/photos/91273409@N00/454920412/
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Transcript

  • 1. Linkedin for Nonprofits
    Debra AskanaseCommunity Organizer 2.0
    June 1, 2011
  • 2. About the presenter
    Bring strategy into social media:
    Engagement strategist; Founder, Community Organizer 2.0
    Experience:
    nonprofit professional, executive director, business strategy consultant
    BA,Emory University
    MBA, Bar Ilan University
  • 3. The social media funnel
  • 4. Facebook is akin to a family reunion, where you don’t always know everyone very well.
    Linkedin is like a professional conference, act as you would at one. The best parts are the hallway conversations.
    Twitter is a big party. Everyone wants to talk. Find a tribe and hang out in the corner with them.
    As a professional tool, it is great for personalizing content, networking, and interacting directly with stakeholders on your Page.
    Linkedin is a professional networking and information-gathering tool. Best used for individuals to share information, connect, and exchange ideas in groups
    Great for connecting with individuals, finding those with similar interests, and sharing.
    *h/t Chris Jarvis, Realizing Your Worth
  • 5. Linkedin is all about utilizing connections
  • 6. Today’s webinar
    Start with goals
    Optimize your Linkedin profile
    Connect with others
    Create a dynamic company profile
    Using Linkedin Groups
    Linkedin Answers strategy
    Using Linkedin Events
  • 7. Define your Linkedin goals:
    Who are you looking for?
    Flickr photo: http://www.flickr.com/photos/48372530@N00/2062571275/
  • 8. Optimize your profile
    http://www.flickr.com/photos/91273409@N00/454920412/
  • 9.
  • 10.
  • 11. 5 things you can do to optimize your personal profile right now
    1. Complete profile to 100%
    2. Optimize it for Linkedin search
    3. Obtain 50 connections, ideally >100
    4. Ask for five recommendations
    5. Feed blog and presentations into your profile (through Linkedin applications)
    Good karma tip: Recommend others!
  • 12. Linkedin users understand influence
    “Although a person may be connected to other people by six degrees of separation,
    he or she is influenced only by those up to three degrees away”
    http://hbr.org/web/2009/hbr-list/dynamics-of-personal-influence
  • 13. Connect 3 ways using Linkedin
    • Degrees of connection (get introduced)
    • 14. Groups (allow all to connect with you)
    • 15. Inmail (Send Linkedin message to someone you don’t know)
    Tip: Use Linkedin search to find people
  • 16.
  • 17.
  • 18.
  • 19. Create a dynamic company profile
  • 20.
  • 21.
  • 22.
  • 23. 5 things you can do to optimize your company profile now
    Identify 10 - 15 keywords that describe your organization and its interests
    Set up a company profile
    Feed blog posts, Twitter, to profile
    Highlight products/services using Products/Services page
    Assign someone to update regularly
  • 24. Using Linkedin Groups
    http://www.flickr.com/photos/70059755@N00/2477034055/
  • 25.
  • 26. How to get the most from Groups
    Be part of the industry conversations: join all groups associated with your cause & industry
    Be helpful without promoting yourself – others will connect with you because of this
    Comment on other discussions by adding value
    Use groups to find potential collaborators, donors, connections
    Establish personal connections with as many group members as possible
  • 27. Groups formed around a single cause tend to be small and inactive
    *associations are the exception
    http://www.flickr.com/photos/jerryluk/511986105/in/pool-341524@N20/
  • 28.
  • 29. Tips for managing your own Group
    • Make sure it’s about the content area, not your organization *exception: associations
    • 30. Ask questions that encourage discussion
    • 31. Be helpful without promoting yourself
    • 32. Ask others to be administrators
    • 33. Invite in your competition
    • 34. Establish personal connections with as many group members as possible
  • Linkedin Answers strategy
    Flickr photo:http://www.flickr.com/photos/38446022@N00/4589969792/
  • 35.
  • 36.
  • 37.
  • 38.
  • 39. 5 ways to take advantage of Answers
    1. Set up RSS feed subscriptions for your area
    2. Stay up to date in your field of expertise
    3. Become an expert with “Best Answers in” designation
    4. Ask the questions you really want to ask
    5. Search Answers for great information, insights. potential collaborators and colleagues
  • 40. Summary
    Define goals first
    Optimize your Linkedin profile
    Find and connect with others
    Optimize the company page
    Use Linkedin Groups
    Explore Linkedin Answers
    List and use Linkedin Events
  • 41. Resources
    Instructions for setting up a company page (downloadable PDF)
    http://www.hubspot.com/Portals/53/docs/linkedin.for.business.pdf
    Tips for using Linkedin for nonprofits: http://nonprofit.about.com/od/socialmedia/a/Tips-For-Using-Linkedin-For-Nonprofits.htm
    Demographics of Linkedin: http://marketing.linkedin.com/audience
    Information about Linkedin premium accounts:
    http://www.linkedin.com/subscriptionv2?displayProducts=&trk=nav_more_end_middle
  • 42. Resources
    Twitter chat about Linkedin:
    “A weekly chat for people who have questions and / or advice on how to use LinkedIn effectively”
    Hosted by @LinkedinExpert and @martinehunter on Twitter
    Tuesdays, 8-9pm EST
    A few active and helpful groups to start with on Linkedin:
    Social Media for Nonprofit Organizations
    Online Fundraising for Nonprofit Organizations
    On Fundraising, Hosted by AFP
    The Chronicle of Philanthropy
  • 43. Linkedin Pro: Premium Features
  • 44. Questions?
    http://www.flickr.com/photos/32595872@N02/4195880838/
  • 45. Thank You!
    debra@communityorganizer20.com
    (617) 682-2977
    Twitter: @ask Debra
    Slideshare.net/debask