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Getting the Most out of Linkedin for Nonprofits


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You need to know how to get the most out of Linkedin, and this presentation is full of best practices and examples. Learn how to optimize your personal and company Linkedin profiles, utilize the …

You need to know how to get the most out of Linkedin, and this presentation is full of best practices and examples. Learn how to optimize your personal and company Linkedin profiles, utilize the Groups and Answers features, and about the 10 things you can do to get the most out of Linkedin for you and your organization.

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  • Transcript

    • 1. Linkedin for Nonprofits
      Debra AskanaseCommunity Organizer 2.0
      June 1, 2011
    • 2. About the presenter
      Bring strategy into social media:
      Engagement strategist; Founder, Community Organizer 2.0
      nonprofit professional, executive director, business strategy consultant
      BA,Emory University
      MBA, Bar Ilan University
    • 3. The social media funnel
    • 4. Facebook is akin to a family reunion, where you don’t always know everyone very well.
      Linkedin is like a professional conference, act as you would at one. The best parts are the hallway conversations.
      Twitter is a big party. Everyone wants to talk. Find a tribe and hang out in the corner with them.
      As a professional tool, it is great for personalizing content, networking, and interacting directly with stakeholders on your Page.
      Linkedin is a professional networking and information-gathering tool. Best used for individuals to share information, connect, and exchange ideas in groups
      Great for connecting with individuals, finding those with similar interests, and sharing.
      *h/t Chris Jarvis, Realizing Your Worth
    • 5. Linkedin is all about utilizing connections
    • 6. Today’s webinar
      Start with goals
      Optimize your Linkedin profile
      Connect with others
      Create a dynamic company profile
      Using Linkedin Groups
      Linkedin Answers strategy
      Using Linkedin Events
    • 7. Define your Linkedin goals:
      Who are you looking for?
      Flickr photo:
    • 8. Optimize your profile
    • 9.
    • 10.
    • 11. 5 things you can do to optimize your personal profile right now
      1. Complete profile to 100%
      2. Optimize it for Linkedin search
      3. Obtain 50 connections, ideally >100
      4. Ask for five recommendations
      5. Feed blog and presentations into your profile (through Linkedin applications)
      Good karma tip: Recommend others!
    • 12. Linkedin users understand influence
      “Although a person may be connected to other people by six degrees of separation,
      he or she is influenced only by those up to three degrees away”
    • 13. Connect 3 ways using Linkedin
      • Degrees of connection (get introduced)
      • 14. Groups (allow all to connect with you)
      • 15. Inmail (Send Linkedin message to someone you don’t know)
      Tip: Use Linkedin search to find people
    • 16.
    • 17.
    • 18.
    • 19. Create a dynamic company profile
    • 20.
    • 21.
    • 22.
    • 23. 5 things you can do to optimize your company profile now
      Identify 10 - 15 keywords that describe your organization and its interests
      Set up a company profile
      Feed blog posts, Twitter, to profile
      Highlight products/services using Products/Services page
      Assign someone to update regularly
    • 24. Using Linkedin Groups
    • 25.
    • 26. How to get the most from Groups
      Be part of the industry conversations: join all groups associated with your cause & industry
      Be helpful without promoting yourself – others will connect with you because of this
      Comment on other discussions by adding value
      Use groups to find potential collaborators, donors, connections
      Establish personal connections with as many group members as possible
    • 27. Groups formed around a single cause tend to be small and inactive
      *associations are the exception
    • 28.
    • 29. Tips for managing your own Group
      • Make sure it’s about the content area, not your organization *exception: associations
      • 30. Ask questions that encourage discussion
      • 31. Be helpful without promoting yourself
      • 32. Ask others to be administrators
      • 33. Invite in your competition
      • 34. Establish personal connections with as many group members as possible
    • Linkedin Answers strategy
      Flickr photo:
    • 35.
    • 36.
    • 37.
    • 38.
    • 39. 5 ways to take advantage of Answers
      1. Set up RSS feed subscriptions for your area
      2. Stay up to date in your field of expertise
      3. Become an expert with “Best Answers in” designation
      4. Ask the questions you really want to ask
      5. Search Answers for great information, insights. potential collaborators and colleagues
    • 40. Summary
      Define goals first
      Optimize your Linkedin profile
      Find and connect with others
      Optimize the company page
      Use Linkedin Groups
      Explore Linkedin Answers
      List and use Linkedin Events
    • 41. Resources
      Instructions for setting up a company page (downloadable PDF)
      Tips for using Linkedin for nonprofits:
      Demographics of Linkedin:
      Information about Linkedin premium accounts:
    • 42. Resources
      Twitter chat about Linkedin:
      “A weekly chat for people who have questions and / or advice on how to use LinkedIn effectively”
      Hosted by @LinkedinExpert and @martinehunter on Twitter
      Tuesdays, 8-9pm EST
      A few active and helpful groups to start with on Linkedin:
      Social Media for Nonprofit Organizations
      Online Fundraising for Nonprofit Organizations
      On Fundraising, Hosted by AFP
      The Chronicle of Philanthropy
    • 43. Linkedin Pro: Premium Features
    • 44. Questions?
    • 45. Thank You!
      (617) 682-2977
      Twitter: @ask Debra