Take Facebook and Twitter engagement to the next with proven tactics for increasing engagement. This presentation includes research on when and how often to tweet and post Facebook status updates, what type of tweets and updates are most shared and commented on, how to create an engaging online identity, who tweets, and why people share online. Also includes specific engagement tactics from nonprofit organizations, including why these tactics were successful and how you can replicate them. Many examples specific to nonprofit organizations, but applicable to all.
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