Blogging is a StrategyPresented by Community Organizer 2.0

It’s Easy To Start A Nonprofit Bloghttp://www.flickr.com/photos/21309047@N00/85515856/

But hard to make it successful

Our website is B-O-R-I-N-GYeah! Everyone is blogging. We should try that.Someone told us we should BLOG

Without a Strategy, Problems Arisehttp://www.flickr.com/photos/97651299@N00/3557444830/

I can’t think of anything to write. Got ideas?Ikeep writing the same old thingI blog when the inspiration hits…

Not surprisingly, the blog is not meeting expectations

I thought blogging led to more website readers?I thought blogging led to online donations?No one is reading our blog. What’s up with that?

Blogging is a Tool, not an Idea

Effective Blogging Requires Planning

I blog to support our program and organizational goals

List Organization and Program Goals(Examples of Goals)Maintain current membership level10% in individual donorsBuild a new study center

Create a List of Related TopicsNews/UpdatesCampaign InfoBehind the ScenesCalls to ActionPersonal StoriesAchievements

Write With Your Audience in MindOverseas donorsLocal activists

Answer Their Questions Who’s running this agency?What are you accomplishing with my money?What is the larger picture?What other things do they do?

Offer Relevant Information http://www.flickr.com/photos/78607248@N00/106810075/

Offering RELEVANT information maintains connectionsBrings in new fans, tooAnd inspires action

Move Readers Towards Your GoalsDid you read that article about animal rights? Yeah, and then I signed the petition!

Examples of Strategic Blogging

Don’t Forget to Measure!Email list subscribers are up 5%- and they’re all blog readers!10 readers signed the petition100 readers clicked to make a donationStaff interviews get the least traffic

After You Measure, Adjust!People donate after client profiles, thoughNo more staff interviewsMore client profiles!http://www.flickr.com/photos/27403767@N00/1184346933/

Strategic Blogging Moves Your Organization Forward

Created by: Community Organizer 2.0Debra Askanasedebra@communityorganizer20.comwww.communityorganizer20.comTwitter: @askdebra

All photos courtesy of Flickr, Creative Commons licenses. Many thanks for the use of photos from these photo sets: “Blogging” by Mike Licht, notionscapital.comhttp://www.flickr.com/photos/notionscapital/sets/72157604000142049/ “Doll Creatures – Group Shots” by Cathy Cullishttp://www.flickr.com/photos/novembermoon/sets/72157594480493999/

“Blogging” by Mike Licht, notionscapital.com

“Doll Creatures – Group Shots” by Cathy Cullis