Blogging is a Strategy

Blogging is a Strategy
Presented by Community Organizer 2.0

It’s Easy To Start A Nonprofit Blog
http://www.flickr.com/photos/21309047@N00/85515856/

But hard to make it successful

Our website is B-O-R-I-N-G
Yeah! Everyone is blogging. We should try that.
Someone told us we should BLOG

Without a Strategy,
Problems Arise

I can’t think of anything to write. Got ideas?
Ikeep writing the same old thing
I blog when the inspiration hits…

Not surprisingly, the blog is not meeting expectations

I thought blogging led to more website readers?
I thought blogging led to online donations?
No one is reading our blog. What’s up with that?

Blogging is a Tool, not an Idea

Effective Blogging Requires Planning

I blog to support our program and organizational goals

List Organization and Program Goals
(Examples of Goals)
Maintain current membership level
10% in individual donors
Build a new study center

Create a List of Related Topics
News/Updates
Campaign Info
Behind the Scenes
Calls to Action
Personal Stories
Achievements

Write With Your Audience in Mind
Overseas
donors
Local activists

Answer Their Questions
Who’s running this agency?
What are you accomplishing with my money?
What is the larger picture?
What other things do they do?

Offer Relevant Information

Offering RELEVANT information maintains connections
Brings in new fans, too
And inspires action

Move Readers Towards Your Goals
Did you read that article about animal rights?
Yeah, and then I signed the petition!

Examples of Strategic Blogging

Don’t Forget to Measure!
Email list subscribers are up 5%- and they’re all blog readers!
10 readers signed the petition
100 readers clicked to make a donation
Staff interviews get the least traffic

After You Measure, Adjust!
People donate after client profiles, though
No more staff interviews
More client profiles!

Strategic Blogging Moves Your Organization Forward

Created by:
Community Organizer 2.0
Debra Askanase
debra@communityorganizer20.com
www.communityorganizer20.com
Twitter: @askdebra

All photos courtesy of Flickr, Creative Commons licenses. Many thanks for the use of photos from these photo sets:
“Blogging” by Mike Licht, notionscapital.com
http://www.flickr.com/photos/notionscapital/sets/72157604000142049/
“Doll Creatures – Group Shots” by Cathy Cullis
http://www.flickr.com/photos/novembermoon/sets/72157594480493999/

Blogging is a Strategy

by Debra Askanase on Sep 04, 2009

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Blogging is a Strategy — Presentation Transcript

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