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Blogging IS a Strategy. Blogging should be relevant, targeted and strategic for your organization, and should move an organization closer towards meeting its goals. This fun, lively presentation …

Blogging IS a Strategy. Blogging should be relevant, targeted and strategic for your organization, and should move an organization closer towards meeting its goals. This fun, lively presentation highlights how to develop a blogging strategy, with examples of strategic blog posts from several nonprofit organizations.

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  • 1. Blogging is a Strategy
    Presented by Community Organizer 2.0
  • 2. It’s Easy To Start A Nonprofit Blog
    http://www.flickr.com/photos/21309047@N00/85515856/
  • 3. But hard to make it successful
  • 4. Our website is B-O-R-I-N-G
    Yeah! Everyone is blogging. We should try that.
    Someone told us we should BLOG
  • 5. Without a Strategy,
    Problems Arise
    http://www.flickr.com/photos/97651299@N00/3557444830/
  • 6. I can’t think of anything to write. Got ideas?
    Ikeep writing the same old thing
    I blog when the inspiration hits…
  • 7. Not surprisingly, the blog is not meeting expectations
  • 8. I thought blogging led to more website readers?
    I thought blogging led to online donations?
    No one is reading our blog. What’s up with that?
  • 9. Blogging is a Tool, not an Idea
  • 10. Effective Blogging Requires Planning
  • 11. I blog to support our program and organizational goals
  • 12. List Organization and Program Goals
    (Examples of Goals)
    Maintain current membership level
    10% in individual donors
    Build a new study center
  • 13. Create a List of Related Topics
    News/Updates
    Campaign Info
    Behind the Scenes
    Calls to Action
    Personal Stories
    Achievements
  • 14. Write With Your Audience in Mind
    Overseas
    donors
    Local activists
  • 15. Answer Their Questions
    Who’s running this agency?
    What are you accomplishing with my money?
    What is the larger picture?
    What other things do they do?
  • 16. Offer Relevant Information
    http://www.flickr.com/photos/78607248@N00/106810075/
  • 17. Offering RELEVANT information maintains connections
    Brings in new fans, too
    And inspires action
  • 18. Move Readers Towards Your Goals
    Did you read that article about animal rights?
    Yeah, and then I signed the petition!
  • 19. Examples of Strategic Blogging
  • 20.
  • 21.
  • 22.
  • 23.
  • 24. Don’t Forget to Measure!
    Email list subscribers are up 5%- and they’re all blog readers!
    10 readers signed the petition
    100 readers clicked to make a donation
    Staff interviews get the least traffic
  • 25. After You Measure, Adjust!
    People donate after client profiles, though
    No more staff interviews
    More client profiles!
    http://www.flickr.com/photos/27403767@N00/1184346933/
  • 26. Strategic Blogging Moves Your Organization Forward
  • 27. Created by:
    Community Organizer 2.0
    Debra Askanase
    debra@communityorganizer20.com
    www.communityorganizer20.com
    Twitter: @askdebra
  • 28. All photos courtesy of Flickr, Creative Commons licenses. Many thanks for the use of photos from these photo sets:
    • “Blogging” by Mike Licht, notionscapital.com
    http://www.flickr.com/photos/notionscapital/sets/72157604000142049/
    • “Doll Creatures – Group Shots” by Cathy Cullis
    http://www.flickr.com/photos/novembermoon/sets/72157594480493999/