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A PRESENTATION ON
SWOT ANALYSIS
By
Debajit Ghosh
SWOT ANALYSIS

STRENGTH

OPPURTUNITIES

THREATS
What is SWOT analysis?
•SWOT analysis (alternatively SWOT Matrix) is a
structured planning method used to evaluate
the Str...
TOOLS FOR STRATEGY FORMULATION

STRENGTH

OPPURTUNITIES

WEAKNESS

THREATS

INTERNAL

EXTERNAL
STRENGTHS OF BISLERI
• Quality Standard
• Trust for brand
• Innovation in the form of following
Packaged drinking water
Pe...
WEAKNESS OF BISLERI
• Age old Distribution System
• Reuse of bottle by local sellers and illegal
manufacturers
• Faults in...
OPPORTUNITIES OF BISLERI
• By 2001 the Mineral water market in India was of Rs 500
Crore and was growing @ 40% p.a.
• Indi...
THREATS OF BISLERI
• Competitions from rival brands such as Pepsi’s
Aquafina & Coca Cola’s Kinley.
• Entering of new playe...
Thank You

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Transcript of "A presentation on swot analysis"

  1. 1. A PRESENTATION ON SWOT ANALYSIS By Debajit Ghosh
  2. 2. SWOT ANALYSIS STRENGTH OPPURTUNITIES THREATS
  3. 3. What is SWOT analysis? •SWOT analysis (alternatively SWOT Matrix) is a structured planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture
  4. 4. TOOLS FOR STRATEGY FORMULATION STRENGTH OPPURTUNITIES WEAKNESS THREATS INTERNAL EXTERNAL
  5. 5. STRENGTHS OF BISLERI • Quality Standard • Trust for brand • Innovation in the form of following Packaged drinking water Pet Bottles Breakaway seal Hexagonal Bottles Family Pack • Marketing • Distribution system
  6. 6. WEAKNESS OF BISLERI • Age old Distribution System • Reuse of bottle by local sellers and illegal manufacturers • Faults in production • Pressure by Government Authority • Not meeting the demand of the customer
  7. 7. OPPORTUNITIES OF BISLERI • By 2001 the Mineral water market in India was of Rs 500 Crore and was growing @ 40% p.a. • Indian fitness market which is a 1,800cr & is growing @ 13% p.a. • Market expansion by acquiring local brands • Expansion in Europe • Launch of premium pack • Change of image • Increase in production
  8. 8. THREATS OF BISLERI • Competitions from rival brands such as Pepsi’s Aquafina & Coca Cola’s Kinley. • Entering of new player • Water filter manufacturers • Illegal manufacturers • Strong distribution channel of the other manufacturers • New government policy
  9. 9. Thank You Make Presentation much more fun
  10. 10. Thank You Make Presentation much more fun
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