A presentation on swot analysis
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  • 1. A PRESENTATION ON SWOT ANALYSIS By Debajit Ghosh
  • 2. SWOT ANALYSIS STRENGTH OPPURTUNITIES THREATS
  • 3. What is SWOT analysis? •SWOT analysis (alternatively SWOT Matrix) is a structured planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture
  • 4. TOOLS FOR STRATEGY FORMULATION STRENGTH OPPURTUNITIES WEAKNESS THREATS INTERNAL EXTERNAL
  • 5. STRENGTHS OF BISLERI • Quality Standard • Trust for brand • Innovation in the form of following Packaged drinking water Pet Bottles Breakaway seal Hexagonal Bottles Family Pack • Marketing • Distribution system
  • 6. WEAKNESS OF BISLERI • Age old Distribution System • Reuse of bottle by local sellers and illegal manufacturers • Faults in production • Pressure by Government Authority • Not meeting the demand of the customer
  • 7. OPPORTUNITIES OF BISLERI • By 2001 the Mineral water market in India was of Rs 500 Crore and was growing @ 40% p.a. • Indian fitness market which is a 1,800cr & is growing @ 13% p.a. • Market expansion by acquiring local brands • Expansion in Europe • Launch of premium pack • Change of image • Increase in production
  • 8. THREATS OF BISLERI • Competitions from rival brands such as Pepsi’s Aquafina & Coca Cola’s Kinley. • Entering of new player • Water filter manufacturers • Illegal manufacturers • Strong distribution channel of the other manufacturers • New government policy
  • 9. Thank You Make Presentation much more fun
  • 10. Thank You Make Presentation much more fun