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A presentation on online marketplace as a communication tool

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  • 1. ONLINE MARKETPLACE AS A COMMUNICATION TOOL By Debajit Ghosh
  • 2. What is online marketplace? Online marketplaces is a one stop shop forbusinesses looking to offer their items for saleonline. Page  2
  • 3. Companies of online marketplace Page  3
  • 4. Benefits of online marketplace Internet plays an important role in the business made through online marketplace. This means you need not to pay any money on the printing, distribution and postage. These things are covered online only. The other major advantage is the track on each thing via software. You save lots of time since you do not need to travel and so the business becomes easier. You find the contacts instantly and make communication to start the business. Online B2B marketplace opens a window for the different geographical borders and time zones. Page  4
  • 5. What are the Opportunities of online marketplace?Selling through eBay and Amazon has advantages for both largeand small businesses:Reach new customers: Selling through eBay and Amazonallows businesses to reach their enormous customer base.Sell internationally: Both of the major marketplaces areinternational, allowing companies to reach beyond theirgeographical marketplace.Dispose of distressed stock: Online auction is an excellent wayto sell off distressed stock such as end of line or returnsBrand promotion: eBay in particular allows sellers to brandtheir listings, allowing a business’ brand to be promoted. Page  5
  • 6. What is social media? Social media refers to online sites and applications which allow users to share content online. Typically users create personal profiles and form connections with other users. These connections can either be informal, for example exchanging blog links, or more structured such as becoming ‘friends’ through a social network. Page  6
  • 7. Various social media sites Page  7
  • 8. Types of social mediaSocial Media is an umbrella term, referring to a wide range of different services:Blogging: Blogs are online journals where users create frequent articles or ‘posts’ which aredisplayed in a chronological order and invite comments. Blogs can either be frivolous, forexample a teenager’s online diary, or more serious such as a CEO’s blog.Social networks: Sites like Facebook and MySpace allow users to post profiles and thenconnect with other users (becoming virtual ‘friends’) and share content. These sites arequickly becoming central of many people’s lives, both on and offline.Social bookmarking: Sites such as Delicious and Digg allow users to bookmark web pagesand then share these with other users.Rich Media share: Sites such as YouTube allow users to upload rich media (e.g. video oraudio) and share this with other users.Forums: Forums have been around for years, but should not be ignored as a place to interactwith customers. Page  8
  • 9. How do social media act as a communication tool for online marketplace? Social media marketing refers to the process of using social media services to promote a business and enable it to connect with its customers, employees and other stakeholders. Social media services present a great opportunity for businesses to market their products and services in a cost effective and fun way. Creating a company blog, for example, allows a business to publish frequent updates and get instant customer feedback. They can also help to give a business a more human face. Some businesses have launched hugely successful profiles on social networks. Top Shop, the leading fashion chain, obtains 5% of its website traffic from its MySpace profile. Increasingly, people are using social media to communicate with their contacts and plan out their lives and in order to remain relevant, businesses must get involved. Page  9
  • 10. Thank You !!! 10

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