Emerging Media Marketing 101 Deb Robison Fresh City Life Marketing Bootcamp
1. What are we talking about? <ul><li>Emerging Media </li></ul><ul><li>Where do I start? </li></ul><ul><li>How do I keep u...
What is Emerging Media? It’s like that Supreme Court Justice’s opinion. “I can’t define it…,I know it when I see it.”
   Lay of the Land
Where do I start? <ul><li>Start with you. </li></ul><ul><li>What do you love doing?  </li></ul><ul><li>In your free time? ...
Examples of online communities.
How do I keep up? <ul><li>Set goals for what you want to learn each week. </li></ul><ul><li>Spend time every day learning....
 Rules of the Road <ul><li>Authenticity </li></ul><ul><ul><li>Grassroots start created value for “real” </li></ul></ul><u...
 Rules of the Road <ul><li>Reciprocity </li></ul><ul><ul><ul><li>Trading comments </li></ul></ul></ul><ul><ul><ul><li>Fol...
 Rules of the Road <ul><li>Giving Credit </li></ul><ul><ul><li>Always credit others’ content </li></ul></ul><ul><ul><li>L...
2. Online campaigns & communities <ul><li>   The landscape changes daily </li></ul><ul><li>There is no campaign template ...
Where’s my iPhone?
Let me introduce Dave Rimington <ul><li>Twitter </li></ul><ul><li>Flickr </li></ul><ul><li>Facebook (private) </li></ul><u...
Dave’s Google Profile
Dave’s YouTube Channel
Tweet driving traffic
Dave on brightkite
Dave’s Twitter numbers
The Ecology of an online community
3. Case Study <ul><li>How did you get your start? </li></ul><ul><li>What were your numbers the first year? </li></ul><ul><...
Trend: Geo-Location Apps
Resources <ul><li>Learning </li></ul><ul><li>Social Media DIY Workshop </li></ul><ul><li>Common Craft </li></ul><ul><li>Ma...
Find these resources <ul><li>On my blog http://rudymedia.com </li></ul><ul><li>@debindenver </li></ul><ul><li>[email_addre...
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Emerging Media101: online marketing, social media and productivity tools

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Presentation for Fresh City Life's Marketing Bootcamp, part of Create Denver Week

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  • Emerging Media101: online marketing, social media and productivity tools

    1. 1. Emerging Media Marketing 101 Deb Robison Fresh City Life Marketing Bootcamp
    2. 2. 1. What are we talking about? <ul><li>Emerging Media </li></ul><ul><li>Where do I start? </li></ul><ul><li>How do I keep up with all this? </li></ul><ul><li>Tools </li></ul><ul><li>Connecting online & offline worlds </li></ul><ul><li>Rules of the Road </li></ul><ul><li>Community </li></ul>
    3. 3. What is Emerging Media? It’s like that Supreme Court Justice’s opinion. “I can’t define it…,I know it when I see it.”
    4. 4.  Lay of the Land
    5. 5. Where do I start? <ul><li>Start with you. </li></ul><ul><li>What do you love doing? </li></ul><ul><li>In your free time? </li></ul><ul><li>In your work time? </li></ul><ul><li>Find communities around what you enjoy doing. </li></ul><ul><li>Think about what your approach is to work & communication. </li></ul><ul><li>Use tools to search for your communities. </li></ul>
    6. 6. Examples of online communities.
    7. 7. How do I keep up? <ul><li>Set goals for what you want to learn each week. </li></ul><ul><li>Spend time every day learning. </li></ul><ul><li>Spend time every day applying. </li></ul><ul><li>Have members of your team train others. </li></ul><ul><li>Listen to podcasts. </li></ul><ul><li>Check the resource list at the end of this presentation. </li></ul>
    8. 8.  Rules of the Road <ul><li>Authenticity </li></ul><ul><ul><li>Grassroots start created value for “real” </li></ul></ul><ul><ul><li>People want to hear a voice </li></ul></ul><ul><ul><li>Communication is conversational, not canned </li></ul></ul><ul><ul><li>What you ate for lunch does matter ;) </li></ul></ul><ul><li>Transparency </li></ul><ul><ul><li>Don’t think “cling wrap” </li></ul></ul><ul><ul><li>Community members want to know who is talking </li></ul></ul><ul><ul><li>Openly communicate & solve problems </li></ul></ul><ul><ul><li>You don’t have to show everything </li></ul></ul>
    9. 9.  Rules of the Road <ul><li>Reciprocity </li></ul><ul><ul><ul><li>Trading comments </li></ul></ul></ul><ul><ul><ul><li>Following back </li></ul></ul></ul><ul><ul><ul><li>Forwarding information on by sharing </li></ul></ul></ul><ul><li>User-Generated Content </li></ul><ul><ul><li>Has greater value often-times than corporate </li></ul></ul><ul><ul><li>Has authenticity & transparency built in </li></ul></ul><ul><ul><li>Has altered expectations for the online economy </li></ul></ul>
    10. 10.  Rules of the Road <ul><li>Giving Credit </li></ul><ul><ul><li>Always credit others’ content </li></ul></ul><ul><ul><li>Link to other sites in blog posts </li></ul></ul><ul><ul><li>Create a blogroll </li></ul></ul><ul><li>Listening </li></ul><ul><ul><li>Taking time to follow and observe </li></ul></ul><ul><ul><li>Evaluate communication over a period of time </li></ul></ul><ul><ul><li>Use tools for listening & monitoring </li></ul></ul>
    11. 11. 2. Online campaigns & communities <ul><li> The landscape changes daily </li></ul><ul><li>There is no campaign template </li></ul><ul><li>Once you’ve done your homework, you can execute, monitor & adjust your plan </li></ul><ul><li>Give users the opportunity to post their own content </li></ul><ul><li>Provide customer service </li></ul><ul><li>It’s all about the conversation! </li></ul>
    12. 12. Where’s my iPhone?
    13. 13. Let me introduce Dave Rimington <ul><li>Twitter </li></ul><ul><li>Flickr </li></ul><ul><li>Facebook (private) </li></ul><ul><li>YouTube </li></ul><ul><li>Google Profile </li></ul><ul><li>BrightKite </li></ul>
    14. 14. Dave’s Google Profile
    15. 15. Dave’s YouTube Channel
    16. 16. Tweet driving traffic
    17. 17. Dave on brightkite
    18. 18. Dave’s Twitter numbers
    19. 19. The Ecology of an online community
    20. 20. 3. Case Study <ul><li>How did you get your start? </li></ul><ul><li>What were your numbers the first year? </li></ul><ul><li>When was the turning point? </li></ul><ul><li>What made you start using social networks? </li></ul><ul><li>What social networks did you try? </li></ul><ul><li>Which social network is best for FCL? </li></ul><ul><li>What has been most successful on that network? </li></ul>
    21. 21. Trend: Geo-Location Apps
    22. 22. Resources <ul><li>Learning </li></ul><ul><li>Social Media DIY Workshop </li></ul><ul><li>Common Craft </li></ul><ul><li>Mashable’s How-to </li></ul><ul><li>Productivity </li></ul><ul><li>Measurement: Google Alerts, Google Analytics, Aleterian SM2, Social Mention, Scout Labs, </li></ul><ul><li>Record Everything: Evernote </li></ul><ul><li>CRM: Gist, Batchblue </li></ul><ul><li>Project Management: Basecamp, Curio, 5pm </li></ul><ul><li>Financial Management: Freshbooks, Shoeboxed, Outright </li></ul>
    23. 23. Find these resources <ul><li>On my blog http://rudymedia.com </li></ul><ul><li>@debindenver </li></ul><ul><li>[email_address] </li></ul>

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