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Emerging Media101: online marketing, social media and productivity tools
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Emerging Media101: online marketing, social media and productivity tools

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Presentation for Fresh City Life's Marketing Bootcamp, part of Create Denver Week

Presentation for Fresh City Life's Marketing Bootcamp, part of Create Denver Week

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  • Transcript

    • 1. Emerging Media Marketing 101 Deb Robison Fresh City Life Marketing Bootcamp
    • 2. 1. What are we talking about?
      • Emerging Media
      • Where do I start?
      • How do I keep up with all this?
      • Tools
      • Connecting online & offline worlds
      • Rules of the Road
      • Community
    • 3. What is Emerging Media? It’s like that Supreme Court Justice’s opinion. “I can’t define it…,I know it when I see it.”
    • 4.  Lay of the Land
    • 5. Where do I start?
      • Start with you.
      • What do you love doing?
      • In your free time?
      • In your work time?
      • Find communities around what you enjoy doing.
      • Think about what your approach is to work & communication.
      • Use tools to search for your communities.
    • 6. Examples of online communities.
    • 7. How do I keep up?
      • Set goals for what you want to learn each week.
      • Spend time every day learning.
      • Spend time every day applying.
      • Have members of your team train others.
      • Listen to podcasts.
      • Check the resource list at the end of this presentation.
    • 8.  Rules of the Road
      • Authenticity
        • Grassroots start created value for “real”
        • People want to hear a voice
        • Communication is conversational, not canned
        • What you ate for lunch does matter ;)
      • Transparency
        • Don’t think “cling wrap”
        • Community members want to know who is talking
        • Openly communicate & solve problems
        • You don’t have to show everything
    • 9.  Rules of the Road
      • Reciprocity
          • Trading comments
          • Following back
          • Forwarding information on by sharing
      • User-Generated Content
        • Has greater value often-times than corporate
        • Has authenticity & transparency built in
        • Has altered expectations for the online economy
    • 10.  Rules of the Road
      • Giving Credit
        • Always credit others’ content
        • Link to other sites in blog posts
        • Create a blogroll
      • Listening
        • Taking time to follow and observe
        • Evaluate communication over a period of time
        • Use tools for listening & monitoring
    • 11. 2. Online campaigns & communities
      •  The landscape changes daily
      • There is no campaign template
      • Once you’ve done your homework, you can execute, monitor & adjust your plan
      • Give users the opportunity to post their own content
      • Provide customer service
      • It’s all about the conversation!
    • 12. Where’s my iPhone?
    • 13. Let me introduce Dave Rimington
      • Twitter
      • Flickr
      • Facebook (private)
      • YouTube
      • Google Profile
      • BrightKite
    • 14. Dave’s Google Profile
    • 15. Dave’s YouTube Channel
    • 16. Tweet driving traffic
    • 17. Dave on brightkite
    • 18. Dave’s Twitter numbers
    • 19. The Ecology of an online community
    • 20. 3. Case Study
      • How did you get your start?
      • What were your numbers the first year?
      • When was the turning point?
      • What made you start using social networks?
      • What social networks did you try?
      • Which social network is best for FCL?
      • What has been most successful on that network?
    • 21. Trend: Geo-Location Apps
    • 22. Resources
      • Learning
      • Social Media DIY Workshop
      • Common Craft
      • Mashable’s How-to
      • Productivity
      • Measurement: Google Alerts, Google Analytics, Aleterian SM2, Social Mention, Scout Labs,
      • Record Everything: Evernote
      • CRM: Gist, Batchblue
      • Project Management: Basecamp, Curio, 5pm
      • Financial Management: Freshbooks, Shoeboxed, Outright
    • 23. Find these resources
      • On my blog http://rudymedia.com
      • @debindenver
      • [email_address]