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Strategy, Community & Creativity

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Memphis Business Journal, Social Media Crash Course Presentation

Memphis Business Journal, Social Media Crash Course Presentation


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  • 1. Strategy, Community & Creativity
    Growing your Business with Social Media
    Deborah Crawford
  • 2. RunPee
  • 3. Where are YOU now?
    What’s your position/reputation/brand?
    Do you have a website? How’s it doing?
    Business social media accounts & profiles?
    Personal social media?
    Content? Blog, photos, video, etc?
  • 4. Where is your industry?
    Check out industry leaders
    Check out your competition (and keep checking)
    What are they doing that works?
    How do they interact with the community?
  • 5. Where are your customers, prospects and referrers?
    Are they using social media?
    Are they using social media to interact with brands?
    How do they use SM? For Business? Purely personal? Not at all?
  • 6. Strategy – Part One
    Your Business Plan/Brand Promise/Mission/Values
    Your goals—revenue, customers, markets, communications
    Your customers—who are they?
    Your prospects—who might be a customer?
    Your referrers? Who can send you business?
  • 7. Strategy – Part two
    How can social media HELP you?
    What types of social media fit best?
    What resources can you allocate —people, time, money?
    What do you have that can be adapted to social media? Collateral, content?
    Work social media into your plan—not vice versa!
  • 8. Social Media Goals
    Set some!
    Steal from your business plan.
    Write social media goals and a marketing action plan.
    Goal or Objective, Action steps, Measurement, Target Date, Results
  • 9. Community
    Find them & help them find you
    Start with the community you already have – friends, colleagues, networks
    Seek out your target markets, prospects & referrers
    Join the conversation
    Listen & learn
  • 10. Be a good citizen
    “Me, me, me” is NOT being a good citizen
    BUY FROM ME is even worse
    Be personal, even on your business pages
    Not THAT personal!
    Build trust
    Build relationships
  • 11. Community Building Tools
    Respond!
    It’s social media gold.
    Retweet
    Share
    Favorite
    Comment
    Recommend
    Refer
  • 12. Creativity
    Keep your brand & goals in mind
    Have fun
    Brainstorm
    STEAL ideas
    Then, modify them – no plagiarism
    Promo calendar so you can always have fresh ideas – holidays, questions,
    Get your community involved!
  • 13. Creativity
    Tell your stories.
    Educate your community about what you know best
    Engage & connect with people
    Causes & current events
    Good connection points
    Good for the community
  • 14. Measure & Evaluate
    If you set measurable goals, measurement is easier.
    Give it time to grow.
    Things you can measure—friends/followers, conversations, comments, traffic, leads, sales
    Evaluate—what works, what doesn’t
    Tweak—what can you do better? What’s a waste of time? What gets the best ROI?
  • 15. Recap
    Take time to do the ground work
    Integrate social media into your business plans
    Have a strategy, but be ready to respond to results
    Build your community and be a good member of it
    Keep putting good, unique content out there
  • 16. Deborah Crawford Contact Info:
    Twitter: debcrawford
    Facebook: Deborah Crawford
    LinkedIn: Deborah Crawford
    Bellaonline: Small Office/Home Office
    Email: debocrawford@gmail.com