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The Future of Media                            jo@dearmedia.bevrijdag 24 juni 2011
•       a digital consulting company, working for                       European clients               •       founded in ...
... watch (trends)                                                      ... develop digital strategies                    ...
•   Founding Partner of Dear Media (www.dearmedia.be)                       •   Active in interactive since 1993 as (co-)f...
twitter.com/jcaudronvrijdag 24 juni 2011
To get this started...               • Who is using?                   • Who is using?                       - Twitter    ...
Don’t believe anything                         you will hear in the                       following presentation!vrijdag 2...
The Perfect Storm                       Media Are Changingvrijdag 24 juni 2011
Drivers of change                                              Content choice                       the power of many     ...
Drivers of change                                    Content choicevrijdag 24 juni 2011
Drivers of change                                    Content choicevrijdag 24 juni 2011
YouTube TOP 20 most viewed                       = 11.000.000.000 minutes                       = 280.000.000 episodes of ...
Drivers of change                                    advertising Cluttervrijdag 24 juni 2011
Drivers of change                                                               advertising Clutter                   On a...
Drivers of change                                    poor Creativity                                          interruption...
Drivers of change                                    poor Creativity                                          interruption...
Drivers of change            Convenience, Richness & Controlvrijdag 24 juni 2011
Drivers of change                                               Media are losing their                                    ...
Drivers of change                                                                          Viewers are taking             ...
Drivers of change                                                                          Viewers are taking             ...
Drivers of change                       TIMESHIFTING                       — Cfr. Tivo, Telenet Flexview, ...            ...
Drivers of change                       PLACE SHIFTING            Convenience, Richness & Controlvrijdag 24 juni 2011
Drivers of change                          AUTHORITY SHIFTING                       the power of many                     ...
Drivers of change                          AUTHORITY SHIFTING                       the power of many                     ...
Drivers of change                                                        Fragmentation                                    ...
Media 1.0vrijdag 24 juni 2011
SOCIAL OBJECT                                       The Flower is the (potential) social                                  ...
The Flower is the (potential) social                                                 object                              T...
7.000.000.000vrijdag 24 juni 2011
June 2011: Facebook has +670.000.000 members                       They are planning to reach 1 billion members by 2012   ...
Today                       300.000.000 people on Twitter                                   Jan 2009   Jan 2010vrijdag 24 ...
+100 million members in +200 countriesvrijdag 24 juni 2011
vrijdag 24 juni 2011
Main access to social media will be                       via mobile devices.vrijdag 24 juni 2011
300                                                                   225       In Q4 2010 7,3% of all PC’s sold globally,...
The Future of Computing is NOT on PC’s                        Shift towards tablets, smartphones, ...?vrijdag 24 juni 2011
Understanding the next logical step in the             digital evolutionvrijdag 24 juni 2011
Semantic Web Machine-to-machine Decentralized (machine-driven) Artificial Intelligence                    Web 3.0         ...
Semantic Web Machine-to-machine Decentralized (machine-driven) Artificial Intelligence                    Web 3.0         ...
Semantic Web Machine-to-machine Decentralized (machine-driven) Artificial Intelligence                    Web 3.0         ...
Semantic Web Machine-to-machine Decentralized (machine-driven) Artificial Intelligence                    Web 3.0         ...
Semantic Web Machine-to-machine Decentralized (machine-driven) Artificial Intelligence                    Web 3.0         ...
Semantic Web Machine-to-machine Decentralized (machine-driven) Artificial Intelligence                    Web 3.0         ...
Semantic Web Machine-to-machine Decentralized (machine-driven) Artificial Intelligence                    Web 3.0         ...
Semantic Web Machine-to-machine Decentralized (machine-driven) Artificial Intelligence                    Web 3.0         ...
So, Traditional Media are Dead?               No, but...vrijdag 24 juni 2011
What might impact TV? Timeshifting!                                             How big is time shifted                   ...
What might impact TV? Direct OTT Distribution!vrijdag 24 juni 2011
vrijdag 24 juni 2011
vrijdag 24 juni 2011
The future of TV might not be on TVvrijdag 24 juni 2011
What might impact TV? The People!                       They don’t watch less TV.           But they are changing the very...
What might impact TV? The People!                       Don’t believe me?                         Watch this...vrijdag 24 ...
What might impact TV? The People!                                            Transcript                                   ...
vrijdag 24 juni 2011
Will new technology help?vrijdag 24 juni 2011
The future of             Magazines?vrijdag 24 juni 2011
And, THEY don’t listen to radio...vrijdag 24 juni 2011
Is there a future for print and offline media?vrijdag 24 juni 2011
And what about the music industry?vrijdag 24 juni 2011
It’s not going well...vrijdag 24 juni 2011
It’s not going well...                “Jo, read and feel the horror”                (someone at a very big record label)  ...
Can’t we just ignore this?vrijdag 24 juni 2011
Why are companies NOT using SM?                       Is this the right way to go?vrijdag 24 juni 2011
Why are companies NOT using SM?                • Lack of information => ignorance                • Ignorance => fear      ...
Why Allow Social Media?               • Social Media are changing the way we                       -   live               ...
Why Allow Social Media?vrijdag 24 juni 2011
20 minutes in Egypt (without internet...)vrijdag 24 juni 2011
So, can you simply ignore Social Media?               • No you can’t               • People want to use it anyway         ...
So, can you simply ignore Social Media?vrijdag 24 juni 2011
Your Business and Social                      Mediavrijdag 24 juni 2011
This is my CV       Social Media to       find people (and to       lose people)       and to keep       peoplevrijdag 24 ...
What do you       Social Media to       mean, no...       find people (and to       loose people)       and the keep      ...
Social Media to       make your       company       smarter       better connected       faster       more humanvrijdag 24...
Leverage       the social graph       of your company.vrijdag 24 juni 2011
vrijdag 24 juni 2011
vrijdag 24 juni 2011
vrijdag 24 juni 2011
Social, Mobile and Retail...                         How do they add up?vrijdag 24 juni 2011
First the bad news...               • Study from Forrester and GSI Commerce               • Based on data by online retail...
Next the good news               • Social & mobile are not about short-term advertising               • Social & mobile ar...
vrijdag 24 juni 2011
vrijdag 24 juni 2011
vrijdag 24 juni 2011
vrijdag 24 juni 2011
vrijdag 24 juni 2011
vrijdag 24 juni 2011
Things to take away ...vrijdag 24 juni 2011
Want to be ready?                                                        Change your view on                              ...
Want to be ready?                                    Get a Planvrijdag 24 juni 2011
Start                       1                             AWARENESS Strategy & Concepts                                   ...
Things to take away                       Everything is becoming digital, so is your business, whatever it is             ...
Beware of Macro-Myopia*                        *the trend to overestimate the impact of change on the short term          ...
FireStarter,                bringing                Social into                your                Companyvrijdag 24 juni ...
The Future of Media                            jo@dearmedia.bevrijdag 24 juni 2011
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The Future of Media - June 2011

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Presentation by Jo Caudron, founding partner at DearMedia, about the future of media at Interieur Decoratie Congres - Ghent June 2011

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  1. 1. The Future of Media jo@dearmedia.bevrijdag 24 juni 2011
  2. 2. • a digital consulting company, working for European clients • founded in 2009 by Jo Caudron • our mission is to help find a new balance between the certainties of your traditional business and the opportunities of innovations in (digital) media • our scope is everything in the digital space, with focus on social, mobile, tablets, location, connected TV, new radio, ... • We work for large European clientsvrijdag 24 juni 2011
  3. 3. ... watch (trends) ... develop digital strategies ... conceptualize great ideas ... define functional details ... implement Social Media teams & ownerships ... roll-out tools for monitoring & conversation We ... ... introduce rules, policies & guidelines ... train & coach your teams ... help you find implementation partners ... follow-up project development ... start, monitor & manage the conversation for you ... start againvrijdag 24 juni 2011
  4. 4. • Founding Partner of Dear Media (www.dearmedia.be) • Active in interactive since 1993 as (co-)founder of Dear Media, ONE Agency, theOriginals, tvAgency, xCA, The Reference, ...) • Media thinker, innovator & strategist • Interested in all things digital, social & mobile, new media & connected TV • Consultant, Entrepreneur, Speaker, Writer • Vice-President IAB Belgium • Contact • jo@dearmedia.be Jo • http://jocaudron.me (for the personal stuff) Caudron • http://www.linkedin.com/in/jocaudron (for the business stuff) • www.twitter.com/jcaudron (for my technology newsfeed)vrijdag 24 juni 2011
  5. 5. twitter.com/jcaudronvrijdag 24 juni 2011
  6. 6. To get this started... • Who is using? • Who is using? - Twitter - an iPhone - Facebook, Netlog, ... - an Android - LinkedIn, Plaxo - a Blackberry - Email - a Nokia, Samsung, Sony - LBS Ericsson, ... - Augmented Reality - a tablet (iPad 1, iPad 2, Android, ...)vrijdag 24 juni 2011
  7. 7. Don’t believe anything you will hear in the following presentation!vrijdag 24 juni 2011
  8. 8. The Perfect Storm Media Are Changingvrijdag 24 juni 2011
  9. 9. Drivers of change Content choice the power of many Social Media advertising Clutter Convenience, Richness & Control poor Creativityvrijdag 24 juni 2011
  10. 10. Drivers of change Content choicevrijdag 24 juni 2011
  11. 11. Drivers of change Content choicevrijdag 24 juni 2011
  12. 12. YouTube TOP 20 most viewed = 11.000.000.000 minutes = 280.000.000 episodes of “Lost” +200.000 new movies are added DAILY Source: http://mediatedcultures.net/ksudigg/?p=163 And this is just YouTube ...vrijdag 24 juni 2011
  13. 13. Drivers of change advertising Cluttervrijdag 24 juni 2011
  14. 14. Drivers of change advertising Clutter On average we are exposed to over 3.000 brand impressions each day!vrijdag 24 juni 2011
  15. 15. Drivers of change poor Creativity interruption marketing, 30”, expandables, splash screens, ...vrijdag 24 juni 2011
  16. 16. Drivers of change poor Creativity interruption marketing, 30”, expandables, splash screens, ...vrijdag 24 juni 2011
  17. 17. Drivers of change Convenience, Richness & Controlvrijdag 24 juni 2011
  18. 18. Drivers of change Media are losing their traditional “push” power. Convenience, Richness & Controlvrijdag 24 juni 2011
  19. 19. Drivers of change Viewers are taking Media are losing their control, deciding traditional “push” power. what they want to watch, when, and how. Convenience, Richness & Controlvrijdag 24 juni 2011
  20. 20. Drivers of change Viewers are taking Media are losing their control, deciding traditional “push” power. what they want to watch, when, and how. Pull strategy • On demand • Timeshifting • Ad skipping • Online content Convenience, Richness & Control • Games • User generated content • …vrijdag 24 juni 2011
  21. 21. Drivers of change TIMESHIFTING — Cfr. Tivo, Telenet Flexview, ... — Allowing to skip ads — And users skip ads more than you like — User behavior is shifting towards more control (what, how, when). They are just waiting for DVR’s. — And this can hurt TV business ! Convenience, Richness & Controlvrijdag 24 juni 2011
  22. 22. Drivers of change PLACE SHIFTING Convenience, Richness & Controlvrijdag 24 juni 2011
  23. 23. Drivers of change AUTHORITY SHIFTING the power of many Social Mediavrijdag 24 juni 2011
  24. 24. Drivers of change AUTHORITY SHIFTING the power of many Social Mediavrijdag 24 juni 2011
  25. 25. Drivers of change Fragmentation Content choice the power of many Social Media advertising Clutter Convenience, Richness & Control poor Creativity Irritation Shift of control and ownershipvrijdag 24 juni 2011
  26. 26. Media 1.0vrijdag 24 juni 2011
  27. 27. SOCIAL OBJECT The Flower is the (potential) social object The mainstream media are the smell of the flower The bee is “spreading the word” and has the real power Level I: Sites, blogs, feeds, widgets Level II: Closed networks (Facebook, Netlog, ...) Level III: Through individuals (e-mail, Twitter, ...) Media 2.0vrijdag 24 juni 2011
  28. 28. The Flower is the (potential) social object The mainstream media are the smell of the flower The bee is “spreading the word” and has the real power Level I: Sites, blogs, feeds, widgets Level II: Closed networks (Facebook, Netlog, ...) Level III: Through individuals (e-mail, Twitter, ...) Media 2.0vrijdag 24 juni 2011
  29. 29. 7.000.000.000vrijdag 24 juni 2011
  30. 30. June 2011: Facebook has +670.000.000 members They are planning to reach 1 billion members by 2012 That’s +700K users EVERY DAY! There are 4.5 million users in Belgium.vrijdag 24 juni 2011
  31. 31. Today 300.000.000 people on Twitter Jan 2009 Jan 2010vrijdag 24 juni 2011
  32. 32. +100 million members in +200 countriesvrijdag 24 juni 2011
  33. 33. vrijdag 24 juni 2011
  34. 34. Main access to social media will be via mobile devices.vrijdag 24 juni 2011
  35. 35. 300 225 In Q4 2010 7,3% of all PC’s sold globally, were iPads ... (source: IDC). 150 By 2014 almost 500.000.000 tablets will be sold. 75 Apple will continue to dominate the market for the next coming years. 0 2010 2011 2012 2013 2014vrijdag 24 juni 2011
  36. 36. The Future of Computing is NOT on PC’s Shift towards tablets, smartphones, ...?vrijdag 24 juni 2011
  37. 37. Understanding the next logical step in the digital evolutionvrijdag 24 juni 2011
  38. 38. Semantic Web Machine-to-machine Decentralized (machine-driven) Artificial Intelligence Web 3.0 The Internet of Things RFID & tagging Sharing, Tagging, “favoriting” Location Based Services Content Curation Bottom-up Decentralized (user-driven) The Life Web (micro-blogging) Participative Sharing, Tagging, “favoriting”, curation, … Web 2.0 Social Networks (Facebook, …) Dynamic & Rich Experiences Interaction with others Anything, Anytime, Anyplace (mobile, …): shift of Youtube, Flickr, … time, place and authority Blogs Top-down Portals Centrally owned Consumption-oriented Web 1.0 Sites Static information Life Event Structure Interactive Services Monolithic Modular Atomic Closed Openvrijdag 24 juni 2011
  39. 39. Semantic Web Machine-to-machine Decentralized (machine-driven) Artificial Intelligence Web 3.0 The Internet of Things RFID & tagging Sharing, Tagging, “favoriting” Location Based Services Content Curation Bottom-up Decentralized (user-driven) The Life Web (micro-blogging) Participative Sharing, Tagging, “favoriting”, curation, … Web 2.0 Social Networks (Facebook, …) Dynamic & Rich Experiences Interaction with others Anything, Anytime, Anyplace (mobile, …): shift of Youtube, Flickr, … time, place and authority Blogs Top-down Portals Centrally owned Consumption-oriented Web 1.0 Sites Static information Life Event Structure Interactive Services Monolithic Modular Atomic Closed Openvrijdag 24 juni 2011
  40. 40. Semantic Web Machine-to-machine Decentralized (machine-driven) Artificial Intelligence Web 3.0 The Internet of Things RFID & tagging Sharing, Tagging, “favoriting” Location Based Services Content Curation Bottom-up Decentralized (user-driven) The Life Web (micro-blogging) Participative Sharing, Tagging, “favoriting”, curation, … Web 2.0 Social Networks (Facebook, …) Dynamic & Rich Experiences Interaction with others Anything, Anytime, Anyplace (mobile, …): shift of Youtube, Flickr, … time, place and authority Blogs Top-down Portals Centrally owned Consumption-oriented Web 1.0 Sites Static information Life Event Structure Interactive Services Monolithic Modular Atomic Closed Openvrijdag 24 juni 2011
  41. 41. Semantic Web Machine-to-machine Decentralized (machine-driven) Artificial Intelligence Web 3.0 The Internet of Things RFID & tagging Sharing, Tagging, “favoriting” Location Based Services Content Curation Bottom-up Decentralized (user-driven) The Life Web (micro-blogging) Participative Sharing, Tagging, “favoriting”, curation, … Web 2.0 Social Networks (Facebook, …) Dynamic & Rich Experiences Interaction with others Anything, Anytime, Anyplace (mobile, …): shift of Youtube, Flickr, … time, place and authority Blogs Top-down Portals Centrally owned Consumption-oriented Web 1.0 Sites Static information Life Event Structure Interactive Services Monolithic Modular Atomic Closed Openvrijdag 24 juni 2011
  42. 42. Semantic Web Machine-to-machine Decentralized (machine-driven) Artificial Intelligence Web 3.0 The Internet of Things RFID & tagging Sharing, Tagging, “favoriting” Location Based Services Content Curation Bottom-up Decentralized (user-driven) The Life Web (micro-blogging) Participative Sharing, Tagging, “favoriting”, curation, … Web 2.0 Social Networks (Facebook, …) Dynamic & Rich Experiences Interaction with others Anything, Anytime, Anyplace (mobile, …): shift of Youtube, Flickr, … time, place and authority Blogs Top-down Portals Centrally owned Consumption-oriented Web 1.0 Sites Static information Life Event Structure Interactive Services Monolithic Modular Atomic Closed Openvrijdag 24 juni 2011
  43. 43. Semantic Web Machine-to-machine Decentralized (machine-driven) Artificial Intelligence Web 3.0 The Internet of Things RFID & tagging Sharing, Tagging, “favoriting” Location Based Services Content Curation Bottom-up Decentralized (user-driven) The Life Web (micro-blogging) Participative Sharing, Tagging, “favoriting”, curation, … Web 2.0 Social Networks (Facebook, …) Dynamic & Rich Experiences Interaction with others Anything, Anytime, Anyplace (mobile, …): shift of Youtube, Flickr, … time, place and authority Blogs Top-down Portals Centrally owned Consumption-oriented Web 1.0 Sites Static information Life Event Structure Interactive Services Monolithic Modular Atomic Closed Openvrijdag 24 juni 2011
  44. 44. Semantic Web Machine-to-machine Decentralized (machine-driven) Artificial Intelligence Web 3.0 The Internet of Things RFID & tagging Sharing, Tagging, “favoriting” Location Based Services Content Curation Bottom-up Decentralized (user-driven) The Life Web (micro-blogging) Participative Sharing, Tagging, “favoriting”, curation, … Web 2.0 Social Networks (Facebook, …) Dynamic & Rich Experiences Interaction with others Anything, Anytime, Anyplace (mobile, …): shift of Youtube, Flickr, … time, place and authority Blogs Top-down Portals Centrally owned Consumption-oriented Web 1.0 Sites Static information Life Event Structure Interactive Services Monolithic Modular Atomic Closed Openvrijdag 24 juni 2011
  45. 45. Semantic Web Machine-to-machine Decentralized (machine-driven) Artificial Intelligence Web 3.0 The Internet of Things RFID & tagging Sharing, Tagging, “favoriting” Location Based Services +Tag Content Curation Bottom-up Evolution of Navigation Decentralized (user-driven) The +Ask (micro-blogging) Life Web Participative Sharing, Tagging, “favoriting”, curation, … Web 2.0 Social Networks (Facebook, …) Dynamic & Rich Experiences Interaction with others Anything, Anytime, Anyplace (mobile, …): shift of +Search Youtube, Flickr, … time, place and authority Blogs Top-down Portals Browse Centrally owned Consumption-oriented Web 1.0 Sites Static information Life Event Structure Interactive Services Monolithic Modular Atomic Closed Openvrijdag 24 juni 2011
  46. 46. So, Traditional Media are Dead? No, but...vrijdag 24 juni 2011
  47. 47. What might impact TV? Timeshifting! How big is time shifted viewing today? • 2,5% (VRT) • 20% (VTM telenovelas)- 30% • 10% (RTL) It IS growing. How much loss of advertising can commercial TV digest?vrijdag 24 juni 2011
  48. 48. What might impact TV? Direct OTT Distribution!vrijdag 24 juni 2011
  49. 49. vrijdag 24 juni 2011
  50. 50. vrijdag 24 juni 2011
  51. 51. The future of TV might not be on TVvrijdag 24 juni 2011
  52. 52. What might impact TV? The People! They don’t watch less TV. But they are changing the very nature of the DNA of (commercial) TV. They might even pay for TV, but maybe not to you. They might stay loyal to TV-brands, (near) linear TV, ... but if they run away from your advertising, pay-TV, ... you still have an issue.vrijdag 24 juni 2011
  53. 53. What might impact TV? The People! Don’t believe me? Watch this...vrijdag 24 juni 2011
  54. 54. What might impact TV? The People! Transcript - Shat are you doing? - I am watching... - Why do you rather watch on the iPad instead of on TV? - Because I can choose on this and because there is more - And can’t you choose on TV? - Yes, but it’s not on the iPad - And you prefer it on the iPad? Don’t believe me? Watch this... - Yes...vrijdag 24 juni 2011
  55. 55. vrijdag 24 juni 2011
  56. 56. Will new technology help?vrijdag 24 juni 2011
  57. 57. The future of Magazines?vrijdag 24 juni 2011
  58. 58. And, THEY don’t listen to radio...vrijdag 24 juni 2011
  59. 59. Is there a future for print and offline media?vrijdag 24 juni 2011
  60. 60. And what about the music industry?vrijdag 24 juni 2011
  61. 61. It’s not going well...vrijdag 24 juni 2011
  62. 62. It’s not going well... “Jo, read and feel the horror” (someone at a very big record label) Bob Lefsetz talking on Lady GaGa and the 0,99 sales on Amazon... “You cant argue about the price. "Born This Way" was available at Amazon for 99 cents. And then, just in case you didnt catch it the first time around, they repeated the promotion a couple of days later. Only 400,000 odd people took Amazon up on this offer.   Meaning for many, they just dont want to hear GaGa AT ANY PRICE!”vrijdag 24 juni 2011
  63. 63. Can’t we just ignore this?vrijdag 24 juni 2011
  64. 64. Why are companies NOT using SM? Is this the right way to go?vrijdag 24 juni 2011
  65. 65. Why are companies NOT using SM? • Lack of information => ignorance • Ignorance => fear • No idea of the current size, growth, impact, potential, value, ... • Decision makers are often too old themselves to understand the importance of this rapid change • But they are locking out reality and the future of online communication!vrijdag 24 juni 2011
  66. 66. Why Allow Social Media? • Social Media are changing the way we - live - work - get informed - ... • Do you want to deprive your staff access to phone, internet or mail? • If not: - why limit access to a highly efficient and powerful source of communication and information? - why push your staff into “stealth mode”. They will do it anyway!vrijdag 24 juni 2011
  67. 67. Why Allow Social Media?vrijdag 24 juni 2011
  68. 68. 20 minutes in Egypt (without internet...)vrijdag 24 juni 2011
  69. 69. So, can you simply ignore Social Media? • No you can’t • People want to use it anyway • You need it for your business (marketing, communication, HR, service & support, R&D, ...) • So - allow access to Social Media - apply rules, policies and guidelines - train your people If the US military can do it, everyone can! - make them aware of the impact and their responsibilityvrijdag 24 juni 2011
  70. 70. So, can you simply ignore Social Media?vrijdag 24 juni 2011
  71. 71. Your Business and Social Mediavrijdag 24 juni 2011
  72. 72. This is my CV Social Media to find people (and to lose people) and to keep peoplevrijdag 24 juni 2011
  73. 73. What do you Social Media to mean, no... find people (and to loose people) and the keep people ???vrijdag 24 juni 2011
  74. 74. Social Media to make your company smarter better connected faster more humanvrijdag 24 juni 2011
  75. 75. Leverage the social graph of your company.vrijdag 24 juni 2011
  76. 76. vrijdag 24 juni 2011
  77. 77. vrijdag 24 juni 2011
  78. 78. vrijdag 24 juni 2011
  79. 79. Social, Mobile and Retail... How do they add up?vrijdag 24 juni 2011
  80. 80. First the bad news... • Study from Forrester and GSI Commerce • Based on data by online retailers • Conclusions - less than 2% of orders were the result of shoppers coming from a social network - Buying things from retailers is maybe 10th on the list of things they want to do on Facebook - somewhat effective for distributing news about short-term deals • So what did we expect? Facebook as the Walhalla for advertising, selling, ...? • People do not come to Facebook to see YOU, let alone to buy from you...vrijdag 24 juni 2011
  81. 81. Next the good news • Social & mobile are not about short-term advertising • Social & mobile are is about building long-term relationships • Social & mobile are about translating the trust-based relationship between people, into positive value for your brands and products - subtle - recommendations based • Social & mobile are about connecting to your audience, listening to the market, responding to questions, helping them with their problems • Social & mobile are all about brand utility • (r)etailers that can master this, will benefit from social and mobile mediavrijdag 24 juni 2011
  82. 82. vrijdag 24 juni 2011
  83. 83. vrijdag 24 juni 2011
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  85. 85. vrijdag 24 juni 2011
  86. 86. vrijdag 24 juni 2011
  87. 87. vrijdag 24 juni 2011
  88. 88. Things to take away ...vrijdag 24 juni 2011
  89. 89. Want to be ready? Change your view on advertising Start using social networks Get a decent Get on Twitter smartphone Get a tabletvrijdag 24 juni 2011
  90. 90. Want to be ready? Get a Planvrijdag 24 juni 2011
  91. 91. Start 1 AWARENESS Strategy & Concepts Mobile Strategy 2 DIGITAL STRATEGY Social Media Strategy Inbound (listen) /Outbound (talk) 3 CONCEPTS Destinations / Streams Fix / Mobile FUNCTIONAL SOCIAL MEDIA PLAN The Plan REQUIREMENTS - people & teams (site, portal, apps, Details - tools (monitoring & 4 channels, ...) conversation) - policies & guidelines - training & coaching RFP ASSISTANCE Next 5 DEVELOPMENT follow-up CONVERSATION MNGT day2day, guidance, follow-upvrijdag 24 juni 2011
  92. 92. Things to take away Everything is becoming digital, so is your business, whatever it is Social is the next logical step in the path of digital evolution The future of the internet and social will be mobile The future of mobile will be everything You need a plan NOW to start dealing with this Actually, you don’t need a plan, you need to plan (continuously) Embrace the future now, but don’t overdo it ;-)vrijdag 24 juni 2011
  93. 93. Beware of Macro-Myopia* *the trend to overestimate the impact of change on the short term and to underestimate the impact of change on the long term. Don’t say I didn’t warn you ;-)vrijdag 24 juni 2011
  94. 94. FireStarter, bringing Social into your Companyvrijdag 24 juni 2011
  95. 95. The Future of Media jo@dearmedia.bevrijdag 24 juni 2011
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