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Social, mobile and big data

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What is the impact of social and mobile on big data? Why is it important and what are the challenges? And what about 'small data'?

What is the impact of social and mobile on big data? Why is it important and what are the challenges? And what about 'small data'?


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  • 1. Social, mobile and Big Data, a match made in heaven? Information Management Forum jo@dearmedia.be @jcaudrondonderdag 8 november 12 1
  • 2. • a digital consulting company • founded in 2009 by Jo Caudron • our mission is to help you finding a new balance between the certainties of your traditional business and the opportunities of innovations in (digital) media • our scope is everything in the digital space, with focus on social, mobile, tablets, location, connected TV, new radio, ... • We work for large European clients @jcaudrondonderdag 8 november 12 2
  • 3. Our Field of Activities Mobile & Tablets Online Media Social Media Connected TV Impact on traditional communication, media, business, ... @jcaudrondonderdag 8 november 12 3
  • 4. Order one (in Dutch) www.MediaMorgen.com @jcaudron @jcaudrondonderdag 8 november 12 4
  • 5. To get this started... • Who is using? • Who is using? - Twitter - an iPhone - Facebook, Google+, ... - an Android phone - LinkedIn, Plaxo - a Blackberry - Pinterest - a Microsoft Windows phone? - Email - a Nokia, Samsung, Sony - LBS Ericsson, ... - Augmented Reality - a tablet (iPad, Android, ...) - Apple TV, Boxee, ... @jcaudrondonderdag 8 november 12 5
  • 6. A short history of everything (in media) Analogue Digital Connected (internet) Social Everything is getting mobile And the mobile eco-system will go to the living room very soon ... @jcaudrondonderdag 8 november 12 6
  • 7. Social Media Key Insightsdonderdag 8 november 12 7
  • 8. Radio @jcaudrondonderdag 8 november 12 TV Print Billboards From ... DM Social Media Marketing & Communication Sales The sky is the limit... Service & Support HR ... to IT Social Business PR & External Commun. R&D & Enterprise 2.08
  • 9. @jcaudrondonderdag 8 november 12 9
  • 10. Transparency Closeness Responsiveness Speed / Agility Authenticity Connectivity @jcaudrondonderdag 8 november 12 10
  • 11. @jcaudron 7.000.000.000donderdag 8 november 12 11
  • 12. 2.000.000.000 @jcaudron 7.000.000.000donderdag 8 november 12 12
  • 13. 1.500.000.000 2.000.000.000 @jcaudron 7.000.000.000donderdag 8 november 12 13
  • 14. 6.000.000.000 1.500.000.000 2.000.000.000 @jcaudron 7.000.000.000donderdag 8 november 12 14
  • 15. The Future is ‘Mobile’donderdag 8 november 12 15
  • 16. Mobile is the Biggest! su b s o ne le p h n mo b i 2010 6 billio so ld were l io n 1 bi l @jcaudrondonderdag 8 november 12 16
  • 17. Apple will continue to dominate the market for the next coming years. @jcaudron Source: Forrester March, 2012donderdag 8 november 12 17
  • 18. Semantic Web Machine-to-machine Decentralized (machine-driven) Artificial Intelligence Web 3.0 The Internet of Things RFID & tagging Sharing, Tagging, “favoriting” Location Based Services +Tag Content Curation Bottom-up Evolution of Navigation Decentralized (user-driven) +Ask The Life Web (micro-blogging) Participative Sharing, Tagging, “favoriting”, curation, … Dynamic & Rich Experiences Web 2.0 Social Networks (Facebook, …) Interaction with others Anything, Anytime, Anyplace (mobile, …): shift of time, place and authority +Search Youtube, Flickr, … Blogs Portals Top-down Centrally owned Browse Consumption-oriented Web 1.0 Sites Static information Life Event Structure Interactive Services Monolithic Modular Atomic Closed Open @jcaudrondonderdag 8 november 12 18
  • 19. Mobile as Second Screens for the World... @jcaudrondonderdag 8 november 12 19
  • 20. Mobile amplifies the power of social... @jcaudrondonderdag 8 november 12 20
  • 21. Mobile is driving the cloud today... @jcaudrondonderdag 8 november 12 21
  • 22. @jcaudrondonderdag 8 november 12 22
  • 23. Corporate Owned, Personally Enabled CoCe BYOD CoPe @jcaudrondonderdag 8 november 12 23
  • 24. Social is per definition NOT mass communication and interaction It is communication and interaction of masses of niches @jcaudrondonderdag 8 november 12 24
  • 25. @jcaudron BIG DATA!donderdag 8 november 12 25
  • 26. All the traditional Tweets (structured) input Check-ins Mobile Stuff The quantified self (Youtube) videos Facebook Stuff Spotify Streams Machine2Machine Sensor data (IoT) @jcaudron BIG DATA!donderdag 8 november 12 26
  • 27. @jcaudrondonderdag 8 november 12 27
  • 28. Social, mobile and big data, a match made in heaven? @jcaudrondonderdag 8 november 12 28
  • 29. 70.000 hours of new video on Youtube 3.000.000 FourSquare check-ins 68.000.000 apps downloaded 3 billion Google searches 985.000.000 posts on Facebook 5.184.000 Instagram pictures 145.000.000 tweets @jcaudron Unstructured Datadonderdag 8 november 12 29
  • 30. oops @jcaudron BIG DATA!donderdag 8 november 12 30
  • 31. How does the social and mobile data-buzz becomes meaningful? From manual to machine? @jcaudrondonderdag 8 november 12 31
  • 32. How do you get unstructured thoughts, emotions, intentions, opinions, ... of billions of people in a database? ? @jcaudrondonderdag 8 november 12 32
  • 33. You can use social media and big data to predict the future of the world @jcaudrondonderdag 8 november 12 33
  • 34. But can you predict the next purchase of one individual? - who’s able to work out the actual business rules? - what business people are able to use these rules to do business? @jcaudrondonderdag 8 november 12 34
  • 35. Can BIG become SIMPLE enough to create BUSINESS value? @jcaudrondonderdag 8 november 12 35
  • 36. Social, mobile and big data, a marriage of convenience? @jcaudrondonderdag 8 november 12 36
  • 37. Maybe there is another match made in heaven? @jcaudrondonderdag 8 november 12 37
  • 38. Relevant individual solutions Mobile B I G feed trends SMALL DATA add live DATA Apps + intelligence Location + Profiles + Social Recommendations @jcaudrondonderdag 8 november 12 38
  • 39. Who should own big data in your company? @jcaudrondonderdag 8 november 12 39
  • 40. Radio @jcaudrondonderdag 8 november 12 TV Print Billboards DM Big Data Marketing & Communication Sales Big Data Ownership Service & Support HR Big Data IT PR & External Commun. R&D & Enterprise 2.040
  • 41. Social, mobile and Big Data, a match made in heaven? Information Management Forum jo@dearmedia.be @jcaudrondonderdag 8 november 12 41