Fixing the media Filmfestival Oostende
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Fixing the media Filmfestival Oostende

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Fixing the media Filmfestival Oostende Fixing the media Filmfestival Oostende Presentation Transcript

  • Fixing the Media The impact of social, mobile and other new media on your business jo@dearmedia.be @jcaudronzaterdag 15 september 12 1
  • • a digital consulting company • founded in 2009 by Jo Caudron • our mission is to help you finding a new balance between the certainties of your traditional business and the opportunities of innovations in (digital) media • our scope is everything in the digital space, with focus on social, mobile, tablets, location, connected TV, new radio, ... • We work for large European clients @jcaudronzaterdag 15 september 12 2
  • New version coming in October www.MediaMorgen.com @jcaudron @jcaudronzaterdag 15 september 12 3
  • To get this started... • Who is using? • Who is using? - Twitter - an iPhone - Facebook, Google+, ... - an Android phone - LinkedIn, Plaxo - a Blackberry - Pinterest - a Microsoft Windows phone? - Email - a Nokia, Samsung, Sony - LBS Ericsson, ... - Augmented Reality - a tablet (iPad, Android, ...) - Apple TV, Boxee, ... @jcaudronzaterdag 15 september 12 4
  • A short history of everything (in media) Analogue Digital Connected (internet) Social Everything is getting mobile And the mobile eco-system will go to the living room very soon ... @jcaudronzaterdag 15 september 12 5
  • The Perfect Storm Media Are Changing @jcaudronzaterdag 15 september 12 6
  • Drivers of change Content choice the power of many Social Media advertising Clutter Convenience, Richness & Control poor Creativity @jcaudronzaterdag 15 september 12 7
  • Drivers of change Content choice @jcaudronzaterdag 15 september 12 8
  • Drivers of change advertising Clutter On average we are exposed to over 3.000 brand impressions each day! @jcaudronzaterdag 15 september 12 9
  • Drivers of change advertising Clutter On average we are exposed to over 3.000 brand impressions each day! @jcaudronzaterdag 15 september 12 10
  • Drivers of change + Convenience, Richness & Control @jcaudronzaterdag 15 september 12 11
  • Drivers of change TIMESHIFTING Convenience, Richness & Control @jcaudronzaterdag 15 september 12 12
  • Drivers of change PLACE SHIFTING Convenience, Richness & Control @jcaudronzaterdag 15 september 12 13
  • Drivers of change AUTHORITY SHIFTING the power of many Social Media @jcaudronzaterdag 15 september 12 14
  • Drivers of change Fragmentation Content choice the power of many Social Media advertising Clutter Convenience, Richness & Control poor Creativity Frustration Shift of control and ownership @jcaudronzaterdag 15 september 12 15
  • The perfect one-size-fits-all package for the print (quasi-monopolist) market Fun TV Breaking culture news Discovery In-depth analysis Sports Specials Jobs Services Classifieds Trends & Weather Lifestyle @jcaudronzaterdag 15 september 12 16
  • In the digital world, there already is a better alternative for each feature Fun TV Can you compete with For each part of the Breaking these players? package there are culture news Should you build your multiple online own alternatives In-depth Discovery - traffic app ‣ free on the web analysis ‣ paid-for on mobile and - weather app tablets Sports - job app Specials - food community Jobs - ... Services Classifieds Trends & Weather Lifestyle @jcaudronzaterdag 15 september 12 17
  • My Alternatives... Angry Birds Twitter, Yello App Facebook Boxee RSS Fun Digg.be TV CNN online / Breaking app culture news Spotify + Metafy Newspaper Website Twitter, Discovery In-depth Facebook analysis Blogs Sporza.be Sports Vertical sites Specials and specialties portals LinkedIn, Jobs Traffic: Inrix + Monster, ... Services iCoyote (iPhone) Pinterest, Classifieds Trends & blogs eBay Lifestyle Weather @jcaudron Weather Pro (iPhone)zaterdag 15 september 12 18
  • @jcaudron 7.000.000.000zaterdag 15 september 12 19
  • 2.000.000.000 @jcaudron 7.000.000.000zaterdag 15 september 12 20
  • 1.400.000.000 2.000.000.000 @jcaudron 7.000.000.000zaterdag 15 september 12 21
  • 6.000.000.000 1.400.000.000 2.000.000.000 @jcaudron 7.000.000.000zaterdag 15 september 12 22
  • Mobile as Second Screens for the World... @jcaudronzaterdag 15 september 12 23
  • zaterdag 15 september 12 24
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  • zaterdag 15 september 12 26
  • zaterdag 15 september 12 27
  • zaterdag 15 september 12 28
  • zaterdag 15 september 12 29
  • So, Traditional Media are Dead? No, but...zaterdag 15 september 12 30
  • The end of traditional media? ? @jcaudronzaterdag 15 september 12 31
  • It looks bad ... Source: eMarketer, Dec, 2011, via Econopoliszaterdag 15 september 12 32
  • The package is broken Angry Birds Twitter, Yello App Facebook Boxee RSS Fun Digg.be TV CNN online / Breaking app culture news Spotify + Metafy Newspaper Website Twitter, Discovery In-depth Facebook analysis Blogs Sporza.be Sports Vertical sites Specials and specialties portals LinkedIn, Jobs Traffic: Inrix + Monster, ... Services iCoyote (iPhone) Pinterest, Classifieds Trends & blogs eBay Lifestyle Weather @jcaudron Weather Pro (iPhone)zaterdag 15 september 12 33
  • Will new technology help? @jcaudronzaterdag 15 september 12 34
  • What might impact TV? Non-linear viewing! 2000-2010 @jcaudronzaterdag 15 september 12 35
  • Age 18-25, asked for Ad Skipping... Never Daily Multiple times a week January 2012 Source: DearMedia and Ehsal Management School @jcaudronzaterdag 15 september 12 36
  • May 2012 @jcaudronzaterdag 15 september 12 37
  • What might impact TV? Direct OTT Distribution! @jcaudronzaterdag 15 september 12 38
  • @jcaudronzaterdag 15 september 12 39
  • Who’s jumping over who? @jcaudronzaterdag 15 september 12 40
  • Who’s jumping over who? @jcaudronzaterdag 15 september 12 41
  • Censorship Economic abuse of power Privacy issues + @jcaudronzaterdag 15 september 12 42
  • IF THIS HAPPENS THERE WILL BE NO MORE MONEY IN OUR LOCAL MEDIA AND ENTERTAINMENT ECOSYSTEMSzaterdag 15 september 12 43
  • BTW, where is the money?zaterdag 15 september 12 44
  • Content King? Don’t think so!* * just provoking you a bitzaterdag 15 september 12 45
  • We pay for ... • We never paid for news, we paid for newspapers @jcaudronzaterdag 15 september 12 46
  • We pay for ... • We never paid for news, we paid for newspapers • We never paid for movies, we paid for cinema or rental @jcaudronzaterdag 15 september 12 47
  • We pay for ... • We never paid for news, we paid for newspapers • We never paid for movies, we paid for cinema or rental • We never paid for TV, we pay for Catch-Up TV @jcaudronzaterdag 15 september 12 48
  • We pay for ... • We never paid for news, we paid for newspapers • We never paid for movies, we paid for cinema or rental • We never paid for TV, we pay for Catch-Up TV • We never paid for football, we paid for being in the arena @jcaudronzaterdag 15 september 12 49
  • We pay for ... • We never paid for news, we paid for newspapers • We never paid for movies, we paid for cinema or rental • We never paid for TV, we pay for Catch-Up TV • We never paid for football, we paid for being in the arena • We never paid for music, we paid for a CD, or instant availability of ALL music @jcaudronzaterdag 15 september 12 50
  • We will pay for experiences Create great experiences, convenience of delivery and people will pay (even for stuff that is also available for free) @jcaudronzaterdag 15 september 12 51
  • What about the movie business?zaterdag 15 september 12 52
  • The Package is still the Package, the experience around it is evolving Fun TV Breaking culture news Discovery In-depth analysis Sports Specials Jobs Services Classifieds Trends & Weather Lifestyle @jcaudronzaterdag 15 september 12 53
  • 4K Convenience Qualityzaterdag 15 september 12 54
  • Availability Catalogue Release Windowszaterdag 15 september 12 55
  • Entertainment Social Belongingzaterdag 15 september 12 56
  • Convenience Catalogue Belonging Release Availability = Quality Social Windows Entertainmentzaterdag 15 september 12 57
  • Things to take away ...zaterdag 15 september 12 58
  • Want to be ready? Be in the cloud Start using social networks Get a decent Get on Twitter smartphone Go over the top @jcaudron Get a tabletzaterdag 15 september 12 59
  • Beware of Macro-Myopia* *the trend to overestimate the impact of change on the short term and to underestimate the impact of change on the long term. Don’t say I didn’t warn you ;-) @jcaudronzaterdag 15 september 12 60
  • DearMedia, twitter.com/DearMedia // twitter.com/jcaudron // twitter.com/dadovanpeteghem linkedin.com/in/JoCaudron // linkedin.com/in/DadoVanPeteghem // linkedin.com/in/FlorencePeres facebook.com/DearMedia youtube.com/DearMedia slideshare.com/DearMedia @jcaudronzaterdag 15 september 12 61
  • Fixing the Media The impact of social, mobile and other new media on your business jo@dearmedia.be @jcaudronzaterdag 15 september 12 62