Fixing the Media                           The impact of social, mobile and                           other new media on y...
• a digital consulting company              • founded in 2009 by Jo Caudron              • our mission is to help you findi...
New version coming in October                                 www.MediaMorgen.com                           @jcaudron  @jc...
To get this started...              • Who is using?                       • Who is using?                   -       Twitte...
A short history of everything (in media)            Analogue                  Digital                                     ...
The Perfect Storm                           Media Are Changing  @jcaudronzaterdag 15 september 12                        6
Drivers of change                                               Content choice                           the power of many...
Drivers of change                                  Content choice  @jcaudronzaterdag 15 september 12                      ...
Drivers of change                                                                         advertising Clutter             ...
Drivers of change                                                             advertising Clutter                 On avera...
Drivers of change                                               +             Convenience, Richness & Control  @jcaudronza...
Drivers of change                           TIMESHIFTING             Convenience, Richness & Control  @jcaudronzaterdag 15...
Drivers of change                           PLACE SHIFTING             Convenience, Richness & Control  @jcaudronzaterdag ...
Drivers of change                               AUTHORITY SHIFTING                           the power of many            ...
Drivers of change                                                        Fragmentation                                    ...
The perfect one-size-fits-all package for the print                                (quasi-monopolist) market              ...
In the digital world, there already is a better                                    alternative for each feature           ...
My Alternatives...                                                                  Angry Birds                           ...
@jcaudron                7.000.000.000zaterdag 15 september 12                   19
2.000.000.000  @jcaudron                7.000.000.000zaterdag 15 september 12                   20
1.400.000.000                           2.000.000.000  @jcaudron                7.000.000.000zaterdag 15 september 12     ...
6.000.000.000                           1.400.000.000                           2.000.000.000  @jcaudron                7....
Mobile as Second       Screens for the World...  @jcaudronzaterdag 15 september 12          23
zaterdag 15 september 12   24
zaterdag 15 september 12   25
zaterdag 15 september 12   26
zaterdag 15 september 12   27
zaterdag 15 september 12   28
zaterdag 15 september 12   29
So, Traditional Media are Dead?              No, but...zaterdag 15 september 12            30
The end of traditional media?                           ?  @jcaudronzaterdag 15 september 12                      31
It looks bad ...                           Source: eMarketer, Dec, 2011, via Econopoliszaterdag 15 september 12           ...
The package is broken                                                                  Angry Birds                        ...
Will new technology help?  @jcaudronzaterdag 15 september 12                  34
What might impact TV? Non-linear viewing!                                            2000-2010  @jcaudronzaterdag 15 septe...
Age 18-25, asked for Ad Skipping...                           Never               Daily                                   ...
May 2012  @jcaudronzaterdag 15 september 12              37
What might impact TV? Direct OTT Distribution!  @jcaudronzaterdag 15 september 12                                       38
@jcaudronzaterdag 15 september 12   39
Who’s jumping over who?  @jcaudronzaterdag 15 september 12                             40
Who’s jumping over who?  @jcaudronzaterdag 15 september 12                             41
Censorship                               Economic                               abuse of                               pow...
IF THIS HAPPENS                THERE WILL BE NO MORE MONEY                         IN OUR LOCAL                  MEDIA AND...
BTW, where is the money?zaterdag 15 september 12           44
Content King?                           Don’t think so!*                             * just provoking you a bitzaterdag 15...
We pay for ...              • We never paid for news, we paid for newspapers  @jcaudronzaterdag 15 september 12           ...
We pay for ...              • We never paid for news, we paid for newspapers              • We never paid for movies, we p...
We pay for ...              • We never paid for news, we paid for newspapers              • We never paid for movies, we p...
We pay for ...              •    We never paid for news, we paid for newspapers              •    We never paid for movies...
We pay for ...              •    We never paid for news, we paid for newspapers              •    We never paid for movies...
We will pay for experiences              Create great experiences, convenience of delivery and people will pay (even      ...
What about the                           movie business?zaterdag 15 september 12                     52
The Package is still the Package,                           the experience around it is evolving                          ...
4K            Convenience            Qualityzaterdag 15 september 12        54
Availability            Catalogue            Release            Windowszaterdag 15 september 12   55
Entertainment            Social            Belongingzaterdag 15 september 12    56
Convenience            Catalogue           Belonging                           Release        Availability                ...
Things to take away ...zaterdag 15 september 12                         58
Want to be ready?                                                            Be in the cloud  Start using  social networks...
Beware of Macro-Myopia*                            *the trend to overestimate the impact of change on the short term      ...
DearMedia,                           twitter.com/DearMedia // twitter.com/jcaudron // twitter.com/dadovanpeteghem         ...
Fixing the Media                           The impact of social, mobile and                           other new media on y...
Upcoming SlideShare
Loading in...5
×

Fixing the media Filmfestival Oostende

838

Published on

Published in: Technology, Business
1 Comment
3 Likes
Statistics
Notes
No Downloads
Views
Total Views
838
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
20
Comments
1
Likes
3
Embeds 0
No embeds

No notes for slide

Fixing the media Filmfestival Oostende

  1. 1. Fixing the Media The impact of social, mobile and other new media on your business jo@dearmedia.be @jcaudronzaterdag 15 september 12 1
  2. 2. • a digital consulting company • founded in 2009 by Jo Caudron • our mission is to help you finding a new balance between the certainties of your traditional business and the opportunities of innovations in (digital) media • our scope is everything in the digital space, with focus on social, mobile, tablets, location, connected TV, new radio, ... • We work for large European clients @jcaudronzaterdag 15 september 12 2
  3. 3. New version coming in October www.MediaMorgen.com @jcaudron @jcaudronzaterdag 15 september 12 3
  4. 4. To get this started... • Who is using? • Who is using? - Twitter - an iPhone - Facebook, Google+, ... - an Android phone - LinkedIn, Plaxo - a Blackberry - Pinterest - a Microsoft Windows phone? - Email - a Nokia, Samsung, Sony - LBS Ericsson, ... - Augmented Reality - a tablet (iPad, Android, ...) - Apple TV, Boxee, ... @jcaudronzaterdag 15 september 12 4
  5. 5. A short history of everything (in media) Analogue Digital Connected (internet) Social Everything is getting mobile And the mobile eco-system will go to the living room very soon ... @jcaudronzaterdag 15 september 12 5
  6. 6. The Perfect Storm Media Are Changing @jcaudronzaterdag 15 september 12 6
  7. 7. Drivers of change Content choice the power of many Social Media advertising Clutter Convenience, Richness & Control poor Creativity @jcaudronzaterdag 15 september 12 7
  8. 8. Drivers of change Content choice @jcaudronzaterdag 15 september 12 8
  9. 9. Drivers of change advertising Clutter On average we are exposed to over 3.000 brand impressions each day! @jcaudronzaterdag 15 september 12 9
  10. 10. Drivers of change advertising Clutter On average we are exposed to over 3.000 brand impressions each day! @jcaudronzaterdag 15 september 12 10
  11. 11. Drivers of change + Convenience, Richness & Control @jcaudronzaterdag 15 september 12 11
  12. 12. Drivers of change TIMESHIFTING Convenience, Richness & Control @jcaudronzaterdag 15 september 12 12
  13. 13. Drivers of change PLACE SHIFTING Convenience, Richness & Control @jcaudronzaterdag 15 september 12 13
  14. 14. Drivers of change AUTHORITY SHIFTING the power of many Social Media @jcaudronzaterdag 15 september 12 14
  15. 15. Drivers of change Fragmentation Content choice the power of many Social Media advertising Clutter Convenience, Richness & Control poor Creativity Frustration Shift of control and ownership @jcaudronzaterdag 15 september 12 15
  16. 16. The perfect one-size-fits-all package for the print (quasi-monopolist) market Fun TV Breaking culture news Discovery In-depth analysis Sports Specials Jobs Services Classifieds Trends & Weather Lifestyle @jcaudronzaterdag 15 september 12 16
  17. 17. In the digital world, there already is a better alternative for each feature Fun TV Can you compete with For each part of the Breaking these players? package there are culture news Should you build your multiple online own alternatives In-depth Discovery - traffic app ‣ free on the web analysis ‣ paid-for on mobile and - weather app tablets Sports - job app Specials - food community Jobs - ... Services Classifieds Trends & Weather Lifestyle @jcaudronzaterdag 15 september 12 17
  18. 18. My Alternatives... Angry Birds Twitter, Yello App Facebook Boxee RSS Fun Digg.be TV CNN online / Breaking app culture news Spotify + Metafy Newspaper Website Twitter, Discovery In-depth Facebook analysis Blogs Sporza.be Sports Vertical sites Specials and specialties portals LinkedIn, Jobs Traffic: Inrix + Monster, ... Services iCoyote (iPhone) Pinterest, Classifieds Trends & blogs eBay Lifestyle Weather @jcaudron Weather Pro (iPhone)zaterdag 15 september 12 18
  19. 19. @jcaudron 7.000.000.000zaterdag 15 september 12 19
  20. 20. 2.000.000.000 @jcaudron 7.000.000.000zaterdag 15 september 12 20
  21. 21. 1.400.000.000 2.000.000.000 @jcaudron 7.000.000.000zaterdag 15 september 12 21
  22. 22. 6.000.000.000 1.400.000.000 2.000.000.000 @jcaudron 7.000.000.000zaterdag 15 september 12 22
  23. 23. Mobile as Second Screens for the World... @jcaudronzaterdag 15 september 12 23
  24. 24. zaterdag 15 september 12 24
  25. 25. zaterdag 15 september 12 25
  26. 26. zaterdag 15 september 12 26
  27. 27. zaterdag 15 september 12 27
  28. 28. zaterdag 15 september 12 28
  29. 29. zaterdag 15 september 12 29
  30. 30. So, Traditional Media are Dead? No, but...zaterdag 15 september 12 30
  31. 31. The end of traditional media? ? @jcaudronzaterdag 15 september 12 31
  32. 32. It looks bad ... Source: eMarketer, Dec, 2011, via Econopoliszaterdag 15 september 12 32
  33. 33. The package is broken Angry Birds Twitter, Yello App Facebook Boxee RSS Fun Digg.be TV CNN online / Breaking app culture news Spotify + Metafy Newspaper Website Twitter, Discovery In-depth Facebook analysis Blogs Sporza.be Sports Vertical sites Specials and specialties portals LinkedIn, Jobs Traffic: Inrix + Monster, ... Services iCoyote (iPhone) Pinterest, Classifieds Trends & blogs eBay Lifestyle Weather @jcaudron Weather Pro (iPhone)zaterdag 15 september 12 33
  34. 34. Will new technology help? @jcaudronzaterdag 15 september 12 34
  35. 35. What might impact TV? Non-linear viewing! 2000-2010 @jcaudronzaterdag 15 september 12 35
  36. 36. Age 18-25, asked for Ad Skipping... Never Daily Multiple times a week January 2012 Source: DearMedia and Ehsal Management School @jcaudronzaterdag 15 september 12 36
  37. 37. May 2012 @jcaudronzaterdag 15 september 12 37
  38. 38. What might impact TV? Direct OTT Distribution! @jcaudronzaterdag 15 september 12 38
  39. 39. @jcaudronzaterdag 15 september 12 39
  40. 40. Who’s jumping over who? @jcaudronzaterdag 15 september 12 40
  41. 41. Who’s jumping over who? @jcaudronzaterdag 15 september 12 41
  42. 42. Censorship Economic abuse of power Privacy issues + @jcaudronzaterdag 15 september 12 42
  43. 43. IF THIS HAPPENS THERE WILL BE NO MORE MONEY IN OUR LOCAL MEDIA AND ENTERTAINMENT ECOSYSTEMSzaterdag 15 september 12 43
  44. 44. BTW, where is the money?zaterdag 15 september 12 44
  45. 45. Content King? Don’t think so!* * just provoking you a bitzaterdag 15 september 12 45
  46. 46. We pay for ... • We never paid for news, we paid for newspapers @jcaudronzaterdag 15 september 12 46
  47. 47. We pay for ... • We never paid for news, we paid for newspapers • We never paid for movies, we paid for cinema or rental @jcaudronzaterdag 15 september 12 47
  48. 48. We pay for ... • We never paid for news, we paid for newspapers • We never paid for movies, we paid for cinema or rental • We never paid for TV, we pay for Catch-Up TV @jcaudronzaterdag 15 september 12 48
  49. 49. We pay for ... • We never paid for news, we paid for newspapers • We never paid for movies, we paid for cinema or rental • We never paid for TV, we pay for Catch-Up TV • We never paid for football, we paid for being in the arena @jcaudronzaterdag 15 september 12 49
  50. 50. We pay for ... • We never paid for news, we paid for newspapers • We never paid for movies, we paid for cinema or rental • We never paid for TV, we pay for Catch-Up TV • We never paid for football, we paid for being in the arena • We never paid for music, we paid for a CD, or instant availability of ALL music @jcaudronzaterdag 15 september 12 50
  51. 51. We will pay for experiences Create great experiences, convenience of delivery and people will pay (even for stuff that is also available for free) @jcaudronzaterdag 15 september 12 51
  52. 52. What about the movie business?zaterdag 15 september 12 52
  53. 53. The Package is still the Package, the experience around it is evolving Fun TV Breaking culture news Discovery In-depth analysis Sports Specials Jobs Services Classifieds Trends & Weather Lifestyle @jcaudronzaterdag 15 september 12 53
  54. 54. 4K Convenience Qualityzaterdag 15 september 12 54
  55. 55. Availability Catalogue Release Windowszaterdag 15 september 12 55
  56. 56. Entertainment Social Belongingzaterdag 15 september 12 56
  57. 57. Convenience Catalogue Belonging Release Availability = Quality Social Windows Entertainmentzaterdag 15 september 12 57
  58. 58. Things to take away ...zaterdag 15 september 12 58
  59. 59. Want to be ready? Be in the cloud Start using social networks Get a decent Get on Twitter smartphone Go over the top @jcaudron Get a tabletzaterdag 15 september 12 59
  60. 60. Beware of Macro-Myopia* *the trend to overestimate the impact of change on the short term and to underestimate the impact of change on the long term. Don’t say I didn’t warn you ;-) @jcaudronzaterdag 15 september 12 60
  61. 61. DearMedia, twitter.com/DearMedia // twitter.com/jcaudron // twitter.com/dadovanpeteghem linkedin.com/in/JoCaudron // linkedin.com/in/DadoVanPeteghem // linkedin.com/in/FlorencePeres facebook.com/DearMedia youtube.com/DearMedia slideshare.com/DearMedia @jcaudronzaterdag 15 september 12 61
  62. 62. Fixing the Media The impact of social, mobile and other new media on your business jo@dearmedia.be @jcaudronzaterdag 15 september 12 62
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×