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Digital Transformation
 

Digital Transformation

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Digital and online services are evolving at an unseen speed. We cannot imagine what’s coming at us in the next few decades. Exciting or frightening, but all of these evolutions will surely have a ...

Digital and online services are evolving at an unseen speed. We cannot imagine what’s coming at us in the next few decades. Exciting or frightening, but all of these evolutions will surely have a huge impact on our lives and ultimately on the way we do business. Digital is disruptive. And the time is now for organisations to prepare themselves (and their business models) for the digital future.

- Jo Caudron talked about Digital Transformation at Digital Marketing First (DMF) 2013. Here you find his presentation.

Interested in Digital Transformation Modeling? Please take a look at http://bit.ly/19SpTam or contact us: hello@dearmedia.be

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    Digital Transformation Digital Transformation Presentation Transcript

    • Digital Transformation Online, social and mobile are changing everything. How to deal with it? October, 2013 jo@dearmedia.be @jcaudron 00 32 475 43 80 98
    • Jo Caudron °1968 Founder & CEO Co-Founder Digital Consulting Firm Social Media Campaigning Platform President
    • Do YOU have a real Social Media Strategy? Are you ready for Mobile? Do you have a future 2020 vision on how digital is transforming the/your world?
    • Digital Transformation is really happening
    • Digital in the core The Business Digital (at the sideline) From ... @jcaudron ... to Digital Transformation Modeling
    • The Business The Business Digital (at the sideline) Digital (at the sideline) From ... @jcaudron ... to Digital Transformation Modeling
    • Digital in the core Digital in the core Digital in the core The Business The Business Digital (at the sideline) Digital in the core Digital (at the sideline) From ... @jcaudron ... to Digital Transformation Modeling
    • Digital Transformation From ... @jcaudron ... to Digital Transformation Modeling R&D & Enterprise 2.0 PR & External Commun. IT HR Service & Support Sales Marketing & Communication Digital Media DM Billboards Print TV Radio
    • How big should CHANGE be? In order to change the world? @jcaudron
    • 7 metaphors to understand the impact of change
    • The Glass House The Cyborg The Package CHANGE The Participant The Traveller The Frog The Gatekeeper
    • The Glass House
    • Transparency Closeness Responsiveness Speed / Agility Authenticity Accountability Bi-directional Humanization The Glass House
    • The Package
    • From monolithic to atomic Small & Simple APPification Long Tail Personalized Real-Time Utility / Usability Value for Money Agile/Cloud/SaaS The Package TV Fun Breaking news culture In-depth analysis Discovery Sports Specials Jobs Services Classifieds Weather Trends & Lifestyle
    • From monolithic to atomic Small & Simple APPification Long Tail Personalized Real-Time Utility / Usability Value for Money Agile/Cloud/SaaS The Package Angry Birds Digg.be Yelo App Boxee TV Twitter, Facebook Fun CNN online / app Breaking news culture Spotify + Metafy In-depth analysis Discovery Twitter, Facebook RSS Newspaper Website Blogs Sports Sporza.be LinkedIn, Monster, ... Specials Jobs Services Classifieds eBay Weather Trends & Lifestyle Weather Pro (iPhone) Pinterest, blogs Vertical sites and specialties portals Traffic: Inrix + iCoyote (iPhone)
    • The Frog
    • By-passing Virtualization (services, products, support, distribution, ...) Distortion of the value chain The Frog
    • By-passing Virtualization (services, products, support, distribution, ...) Distortion of the value chain The Frog
    • By-passing Virtualization (services, products, support, distribution, ...) Distortion of the value chain The Frog
    • The Gatekeeper
    • Gatekeeper meets the Second Gatekeeper (the power of social media) Fragmentation of (communication) touchpoints Recommendations Ambassadorship The Gatekeeper The Network is the Second Gatekeeper The Gatekeeper Can traditional companies find new models where they stay the first gatekeeper while facilitating the second gatekeeper?
    • The Traveller
    • Decreased mobility (for society) De-centralized / NWOW “Good is good enough” Small Data Mobile technology Location / Local Always on / Instant gratification The Traveller
    • Decreased mobility (for society) De-centralized / NWOW “Good is good enough” Small Data Mobile technology Location / Local Always on / Instant gratification The Traveller
    • The Participant
    • Community Gamification Co-creation / Collaboration The power of the crowd Empowered Self (Self-)service The Participant
    • The Cyborg
    • Big Data Open Data Monitoring Even Smaller Quantified Self Wearable Computing Internet of Things The Cyborg
    • Transparency Closeness Responsiveness Speed / Agility Quantified Self Wearable Computing Internet of Things Big Data Open Data Monitoring Even Smaller Authenticity Accountability Bi-directional Humanization From monolithic to atomic Small & Simple APPification Long Tail Personalized Real-Time Utility / Usability Value for Money Agile/Cloud/SaaS The Glass House The Cyborg The Package Are YOU Ready? Community Gamification Co-creation / Collaboration The power of the crowd Empowered Self (Self-)service The Participant By-passing Virtualization (services, products, support, distribution, ...) Distortion of the value chain The Frog Mobile technology Location / Local Always on / Instant gratification Decreased mobility (for society) De-centralized / NWOW “Good is good enough” Small Data Gatekeeper meets the Second Gatekeeper (the power of social media) Fragmentation of (communication) touchpoints Recommendations Ambassadorship The Traveller The Gatekeeper
    • What will be next? Because the world is changing! Retail - Automotive Education - Government - NWOW - YOU? @jcaudron
    • Be ready for Mobile Be ready for Social Strategy Concepts & Channels Policy, Teams & Ownership Roll-out Strategy Implementation Be ready for The Future (Digital Transformation Modeling) Offline Online Integration
    • What do I do for a living?
    • DearMedia, Consultants for the Digital Age Online Media Social Media Mobile Media Digital Transformation Modeling: Digital impact on traditional communication, media, business, ...
    • Our Services Our Domains Consulting Online Trendwatching Mobile Presentations Social Trainings Digital Transformation
    • Post Coaching Teams Policy Digital, Social and Mobile Strategy & Concepts Conversation Management Team Selection Tools Setup Training Concept • Our proven methodology • To help your company start with social/online/mobile media Architecture Channels Content Strategy Impact Analysis Audience Objectives &KPI’s Pre Mission 7C’s • • • • • Create a strategy Choose the right social/online media and networks Implement tools for listening and responding Create and train teams, Ownerships, Roles, ... Create and apply policy, Code of Conduct, Guidelines • Coaching & follow-up Kick-off Inspiration Workshop Market Scan Intake
    • DigitalTransformationModeling: preparing the future Trendwatching Business Cases Scenarios Impact Insights
    • More on www.DearMedia.be
    • Contact me. @jcaudron jo@dearmedia.be 00 32 475 43 80 98
    • Digital Transformation Online, social and mobile are changing everything. How to deal with it? October, 2013 jo@dearmedia.be @jcaudron 00 32 475 43 80 98