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Guaranteed Rate - Social Media Tips - June 2013 - Mortgage Company
 

Guaranteed Rate - Social Media Tips - June 2013 - Mortgage Company

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Guaranteed Rate - Social Media Tips - June 2013 - Mortgage Company

Guaranteed Rate - Social Media Tips - June 2013 - Mortgage Company

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    Guaranteed Rate - Social Media Tips - June 2013 - Mortgage Company Guaranteed Rate - Social Media Tips - June 2013 - Mortgage Company Document Transcript

    • Tips of the DayA month’s worth of social media ideas31 fast, easy, practical things to drive more businesspowered by
    • powered bySocialRadioLive@guaranteedrate.comLinkedIn1 Join relevant LinkedIn groups and contribute to or lead discussions – Search for keywords or group namesfrom the search box at the top of the page, and then choose‘Groups’in the list on the right. For example,you can search for ‘Real Estate’ or ‘Realtors’ if you are interested in connecting with Realtors. Or you cansearch for‘first time home buyers’to connect with potential clients.2 Endorse colleagues and business partners on their job skills under the‘Skills & Expertise’section of theirprofiles in hopes that they will return the favor and endorse you. This can help to build your professionalcredibility.3 Send quarterly e-blasts to your contacts to invite them to your LinkedIn profile by uploading your CSVmarketing database.4 Write and ask for recommendations from connections on LinkedIn.5 Seek out current and potential business partners on LinkedIn6 Export LinkedIn connections and add to the marketing database7 Promote your business partners – if they win an award, mention them in an update and be the first tocongratulate them. You can do this by typing the @ symbol before their name and selecting that specificperson in the drop down menu.8 Write a detailed summary about yourself and your skillset using keywords to increase your SEO.9 Add all your social media URLs to your LinkedIn ‘contact info’section, so people can easily access any ofyour sites with just one click.
    • powered bySocialRadioLive@guaranteedrate.comFacebook10 Post photos when you have a successful closing to your Facebook business page– create a photoalbum dedicated to closings and happy clients.11 Make sure you select an appropriate title for your Facebook business page that incorporates whatyou do, your branding and what your potential clients and business partners will be looking for. Forexample, instead of titling your page‘Low Rates for You’, title it ‘John Doe at Guaranteed Rate’.12 Send quarterly e-blasts to your marketing database to invite them to your Facebook business page byuploading your marketing database under‘Build your Audience’.13 Add in key words to your‘about us’section for Facebook to better your SEO.14 Questions, current topics, photos and top ten lists are great content to post for engagement fromyour community.15 Make sure you brand your sites with the appropriate cover photos, background images, Twitterheader etc. Keep it consistent to make it a successful branding!16 Promote your business partners – if they win an award, tag them and congratulate them. Promote theirevents, sales, listings, etc., on your own Facebook business page and tag your them within the post.17 Add all your social media URLs to your‘About us’section so people can easily access all your sites fromone sitting.
    • powered bySocialRadioLive@guaranteedrate.comTwitter18 Create a Twitter username that has something to do with your industry or use your full name.19 Make sure you include your location within your Twitter bio.20 Make sure you are hyper-local when connecting, following and liking other people. For example, ifyou are working in Massachusetts, there is no reason to follow a bunch of people working in Florida.21 Add all your social media URLs to your Twitter bio so people can easily access all your profiles fromone sitting.22 Follow important people in the Real Estate industry on Twitter.23 Promote your business partners – if they win an award, tag them and congratulate them. If they havean event, sale, listing, etc., help promote it by tweeting about it.24 Make sure you brand your sites with the appropriate cover photos, background images, Twitterheader etc. Keep it consistent!25 Use relevant hashtags when tweeting. This is how people discover your tweets and profile so makesure you use it appropriately so you can reach out to the right audience.
    • powered bySocialRadioLive@guaranteedrate.comYelp26 Include as many relevant skills and expertise you can think of on your branch Yelp page. Expand onyour info and stand out from the crowd! If you can speak a different language, make sure you include it.27 With your personal or branch Yelp page, make sure you endorse other colleagues, businesses andpeople you have worked with in the past by leaving them reviews. This helps to build your credibilityas a Yelper and creates an opportunity for others to leave reviews for you.28 Add your Yelp URL link to all your social media sites, blogs, email signatures etc. The more exposureyou have, the better. This is a great way for existing and potential clients to see you have a Yelp pagewhere others have reviewed your services. It also opens up an opportunity for others to leave reviewsand feedback.29 Keep your information local on your personal and/or branch Yelp page. For example, making sure toinclude how long you have been in the business or how long you have lived in the area you are doingbusiness in.30 Add a personal touch. This is important across every social media platform.People are interested in people!31 If you get a negative review, make sure to respond and try to resolve the issue promptly and positively.