why i use it?• it just works!• its cool, engaging, unique• reasonable value - $30/year• it manages my content• nothing to install - use anywhere
why a poster child?• totally cloud based• scalable• great user experience• a successful business model
the no-infrastructure startup• everything runs in Amazon’s cloud• most expensive thing they own is their coffee machine• owning the infrastructure would cost $2M• using the cloud for everything else: PayPal, Google Checkout, Google Domains, Salesfore.com
going viral on facebook• animoto facebook app has 2M users• went from 25,000 users to 700,000 in one week• 20,000 new users/hour• went from using 50 encoding machines at one time to 4000
the need to scale• peak 450 render requests per minute• 30 to 40 servers running overnight• hundreds of servers running midday• 8000 servers running during peaks
great user experience• it just works• you always know what it is doing and when it is done• steady stream of enhancements• always engaging you in nice ways
~3 years old• year 1 - wow the precious ﬁrst users• year 2 - serve the most passionate customers: photographers, businesses, non- proﬁts, schools• year 3 - proﬁtable! add value with styles, ride user captured video wave• company growing at 50% per year
successful biz model• freemium model that works• free - 30 sec limit, personal use, branding• plus - $30/yr, no time limit, personal use, branding• pro - $250/yr, unlimited use, no branding, exclusive themes and content• 10% conversion rate from free to paid
bring on the extras• pay to download video ﬁle• pay more for higher quality video• licensed music• exclusive video styles• priority support
doing everything right• free for education• free for charity/non-proﬁts• developer program, api, widgets• afﬁliate program (promote animoto, get a commision)• gift it, tweet it, like it
iPhone app• free• use images and video from your device or the app• choose licensed music• watch it, share it, save it to your device
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