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Eric milstch semantic search ppt

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Transcript

  • 1. Revamp Your Content Marketing Strategy in 90 Days Prepare for the Semantic Web Eric Miltsch | DealerThinkTank .com | @dealerthinktank | #dttdallas
  • 2. Today’s Takeaways: • • • • Change your content strategy Change what you measure Change your Internet team structure Improve your context & relevancy To prepare for the Semantic Web.
  • 3. You’re not a one-man band
  • 4. 4 Stages of Accepting New Ideas. People laugh at you.
  • 5. They ignore you.
  • 6. Then you win!
  • 7. Dealers are not watching the ball.
  • 8. Let’s Bust SEO Myths. • • • • SEO is dead We don’t need keywords anymore Social links are the secret sauce Links don’t matter
  • 9. Create unique context & relevance!
  • 10. Google wants to… Find questions. Know the meaning. Understand intent. Give answers.
  • 11. Google wants to connect the… People Places Things To create ranking authority based on identity & personas
  • 12. Update Page Copy – 45 Days Edit On-Page Elements – 30 Days Set-up Conversion Tracking – 7 Days Add G+ Social Links – 2 Days Add Structured Data Mark-up – 30 Days 90 Day Website Organization Plan
  • 13. Get rid of your duplicate content!
  • 14. Google gives you content ideas
  • 15. Google gives you content ideas
  • 16. Use all 20 tracking spots
  • 17. Build G+ Authorship Attributes
  • 18. Build G+ Authorship Attributes
  • 19. Highlight data items.
  • 20. Now. Go. Execute.
  • 21. Thank you. Google me: Eric Miltsch @emiltsch | EricMiltsch.com