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Eric milstch semantic search ppt
Eric milstch semantic search ppt
Eric milstch semantic search ppt
Eric milstch semantic search ppt
Eric milstch semantic search ppt
Eric milstch semantic search ppt
Eric milstch semantic search ppt
Eric milstch semantic search ppt
Eric milstch semantic search ppt
Eric milstch semantic search ppt
Eric milstch semantic search ppt
Eric milstch semantic search ppt
Eric milstch semantic search ppt
Eric milstch semantic search ppt
Eric milstch semantic search ppt
Eric milstch semantic search ppt
Eric milstch semantic search ppt
Eric milstch semantic search ppt
Eric milstch semantic search ppt
Eric milstch semantic search ppt
Eric milstch semantic search ppt
Eric milstch semantic search ppt
Eric milstch semantic search ppt
Eric milstch semantic search ppt
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Eric milstch semantic search ppt

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Transcript

  • 1. Revamp Your Content Marketing Strategy in 90 Days Prepare for the Semantic Web Eric Miltsch | DealerThinkTank .com | @dealerthinktank | #dttdallas
  • 2. Today’s Takeaways: • • • • Change your content strategy Change what you measure Change your Internet team structure Improve your context & relevancy To prepare for the Semantic Web.
  • 3. You’re not a one-man band
  • 4. 4 Stages of Accepting New Ideas. People laugh at you.
  • 5. They ignore you.
  • 6. Then you win!
  • 7. Dealers are not watching the ball.
  • 8. Let’s Bust SEO Myths. • • • • SEO is dead We don’t need keywords anymore Social links are the secret sauce Links don’t matter
  • 9. Create unique context & relevance!
  • 10. Google wants to… Find questions. Know the meaning. Understand intent. Give answers.
  • 11. Google wants to connect the… People Places Things To create ranking authority based on identity & personas
  • 12. Update Page Copy – 45 Days Edit On-Page Elements – 30 Days Set-up Conversion Tracking – 7 Days Add G+ Social Links – 2 Days Add Structured Data Mark-up – 30 Days 90 Day Website Organization Plan
  • 13. Get rid of your duplicate content!
  • 14. Google gives you content ideas
  • 15. Google gives you content ideas
  • 16. Use all 20 tracking spots
  • 17. Build G+ Authorship Attributes
  • 18. Build G+ Authorship Attributes
  • 19. Highlight data items.
  • 20. Now. Go. Execute.
  • 21. Thank you. Google me: Eric Miltsch @emiltsch | EricMiltsch.com

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