Pinterest training

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Pinterest training

  1. 1. Photo credit: http://pinterest.com/pin/231724343297302313/
  2. 2. Photo credit: http://pinterest.com/pin/231724343297302313/
  3. 3. • Participate • Find new potential customers • Generate interest • Drive traffic • Generate sales and leads • aka – Social Media
  4. 4. 11+ Million users 80% Women 20% Men Average age 28 Married or in a relationship Long time on site – 2nd only to FB
  5. 5. http://business.pinterest.com/ Fill out your About section, logo and website Connect to FB and Twitter accounts…but Should you post to Facebook?
  6. 6. Create Boards Photos, videos, blog posts… more on that later
  7. 7. Pinterest button to your site Bookmarklet, social sharing icons Add an image to all blog posts from now on! Watermark your original images to protect them.
  8. 8. • Add prices and link to purchase
  9. 9. • Pin regularly and not in bursts • Label your pin board categories • Engage with other pinners – like and comment on other pins • Clear, colorful photos • Read this: http://pinterest.com/about/copyright/ • Check the source of the pin before you repin
  10. 10. Photo credit: http://www.flickr.com/photos/mhauri/44508041 Promote from other sources, not just your own work.
  11. 11. Pinterest search pins, boards, people
  12. 12. • Tag other pinners with @ • Collaboration boards with staff or top clients • Event boards – invite attendees to post on that board • Links in your pin descriptions • Use hashtags • Watermark your original content • WP Pinterest widget More Advanced
  13. 13. • Items around your industry • Infographics • Products • Boards that show your values • Thanks You • Clients • Local content • How to videos • eBook covers • Team members • Highlight old content • Coupons • Be a thought leader • Video gallery • Case studies • Testimonials • What is your ideal client pinning? How do your products and services fit into your customers lifestyles? How does it help them?
  14. 14. • Content for specific client types • What are their interests, needs • How does your business help?
  15. 15. • When do you get the most repins, likes and referrals? • Analytics and test different posting times • View pinboards of your customers to understand them better • What is driving traffic and leads? • Clicks per pin, repins per pin, time spent on your site by Pinterest users Take all the fun out of it
  16. 16. • Cross promote • Add popular pins to newsletter
  17. 17. • Cabot Cheese • Chobani • GE • Whole Foods • Marketo • Scholastic • Mashable
  18. 18. • Infographics • Putting your prettiest foot forward • Pinterest search is about the descriptions • Fresh content is rewarded • Follow companies and boards – not necessarily people
  19. 19. • Do visuals play a role in your business? • Is your demographic there? • Do you have the time and content? • Test, test, test Should you be on pinterest?
  20. 20. • Pinerly – content management dashboard. Track pins via campaigns, stats. Suggests people to follow and best TODs. • Pinstamatic – Create original pins • 7 Useful Pinterest Tools to Supercharge Your Pinfluence Other Tools
  21. 21. Need to know more? • This Is Everything You Need To Know About Pinterest (Techcrunch) • 26 Tips for Using Pinterest for Business (Social Media Examiner) • Pinterest Help and Resources • Making Sense Of Key Pinterest Metrics And Analytics Tools (Marketing Land) • 103 Resources For Becoming a Pinterest Expert (KISSmetrics)

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