It’s rare for today’s consumers to buy anything without first checking online reviews, and that includes decisions about where to take their vehicle for maintenance and repair. While most dealerships have made great strides in managing their online reputation, service reviews are often left at the wayside, giving independent repair shops and franchise chains a leg up when it comes to digital shoppers.
learn how to put your service department’s best foot forward with online reviews, including how to:
• Build up your dealership’s online reputation with reviews of your service department
• Encourage service staff to ask for customer feedback
• Monitor and respond to service department reviews
• Turn positive service reviews into vehicle sales