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Cars.com Online CPO Insights Presentation Nov 2012

by on Nov 15, 2012

  • 758 views

About the study ...

About the study

To help dealers and manufacturers understand more about shopper motivations for purchasing or considering a CPO vehicle, Cars.com conducted a survey of nearly 900 online car shoppers in June 2012 who intended to purchase or had recently purchased a CPO vehicle. The survey was served via Qualtrics survey tool utilizing Qualtrics’ survey panel of respondents.

Intenders n=590 and purchasers n=288

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Cars.com Online CPO Insights Presentation Nov 2012 Cars.com Online CPO Insights Presentation Nov 2012 Presentation Transcript