In 2014, mobile usage will surpass desktop usage, and with this rapid smartphone adoption, consumers are relying on their devices to determine what and where to buy. Automotive purchases are no different. In fact, at Cars.com, nearly half of all traffic now comes from smartphones and tablets.
This presentation includes findings on dealer shopper behavior and on-the-lot mobile usage from research conducted Cars.com with Placed, Inc. and tips for effectively marketing to mobile shoppers to reinforce your brand across platforms.
• How shoppers are using mobile devices throughout their research, including on-the-lot, to decide what and where to buy
• How to take a mobile-first approach to your marketing and showroom experience
• How to overcome showrooming and turn mobile shoppers into sales
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