Deal Effect will be a commercially trading company which has as its purpose, raising funds for charities in Ireland. Deal Effect’s commercial business will be to supply quality deals at discounts greater than 50% of their recommended retail value. Deal Effect aims to raise over €2.1 million in the next three years for charities participating in the venture. This concept is being proposed by The Wheel, a registered charity.
The Wheel will establish a company limited by guarantee without share capital to run a daily deals website on a commercial basis. This company, Deal Effect, will source deals and promote them through a web platform and via email and social media. Deal Effect will partner with Irish charities to promote Deals to their donor/supporter groups. Purchases that signed-up consumers make through the site will remit an 11% of the purchase price to the charities which are part of Deal Effect. The service is opt-in and subscribers receive an email each day with a promotional offer for that day.