View stunning SlideShares in full-screen with the new iOS app!Introducing SlideShare for AndroidExplore all your favorite topics in the SlideShare appGet the SlideShare app to Save for Later — even offline
View stunning SlideShares in full-screen with the new Android app!View stunning SlideShares in full-screen with the new iOS app!
The Golden Circle Starting with WHYABC Computer Company We make great computers! (what) They’re beautifully designed and simple to use. (how) Wanna buy one? (why)
The Golden Circle Starting with WHYApple Computers We believe in thinking differently. (why) We challenge the status quo by making products that are beautifully designed and simple to use. (how) We just happen to make great computers. Wanna buy one? (what)
Perceived Production ValuePROFESSIONALLY-PRODUCED VIDEO (PPV)● Higher End● Professionally Produced● "Expensive" LookingUSER GENERATED CONTENT (UGC)● Basic● Amateur Produced● "Cheap" Looking
Perceived Production ValuecomScore Study Finds Professionally-ProducedVideo Content And User-Generated Product VideosExhibit Strong Synergy in Driving SalesEffectiveness http://www.comscore.com/Insights/Press_Releases/2012/3/ PPV = Education ; UGC = Connection