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Walking through the basics concepts for developing video for crowdfunding projects.

Walking through the basics concepts for developing video for crowdfunding projects.

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  • 1. Storytelling through VideoPresented by VFA Altitude SeriesIta Udo-Ema View from Above Entertainment
  • 2. Video is a Connector“Online video is second only to word-of-mouth for its ability to influence decisionmakers in every stage of the purchaselifecycle " - Marketing Sherpa
  • 3. The Golden CirclePeople dont buy What you, They buyWHY you do it. Simon Sinek: How great leaders inspire action
  • 4. Simon Sinekauthor Start with WHY
  • 5. The Golden Circle Starting with WHYABC Computer Company We make great computers! (what) They’re beautifully designed and simple to use. (how) Wanna buy one? (why)
  • 6. The Golden Circle Starting with WHYApple Computers We believe in thinking differently. (why) We challenge the status quo by making products that are beautifully designed and simple to use. (how) We just happen to make great computers. Wanna buy one? (what)
  • 7. Perceived Production ValuePROFESSIONALLY-PRODUCED VIDEO (PPV)● Higher End● Professionally Produced● "Expensive" LookingUSER GENERATED CONTENT (UGC)● Basic● Amateur Produced● "Cheap" Looking
  • 8. Perceived Production ValuecomScore Study Finds Professionally-ProducedVideo Content And User-Generated Product VideosExhibit Strong Synergy in Driving SalesEffectiveness http://www.comscore.com/Insights/Press_Releases/2012/3/ PPV = Education ; UGC = Connection
  • 9. Dont Be This Guy...
  • 10. The Best Length For YouTube Marketing Videos Average Video Length for Top 50 Most Shared Global Video Ads:● Top 10 - 4 minutes 11 seconds (2,513 total seconds - does not include “Kony 2012”)● 11-20 - 2 minutes 30 seconds (1,501 total seconds)● 21-30 - 3 minutes 5 seconds (1,849 total seconds)● 31-40 - 2 minutes 57 seconds (1,770 total seconds)● 41-50 - 1 minute 45 seconds (1,049 total seconds)● Top 50 - 2 minutes 54 seconds (8,682 total seconds - does not include “Kony 2012”) Source: The Best Length for a YouTube Marketing Video http://www.reelseo. com/length-youtube-video/#ixzz2DfWO2OMT ©2012 ReelSEO
  • 11. Best Practices● Short and to the Point ○ First 15 Sec ■ Cold Open ○ Serial Solution● Music sets the Mood● Be Funny (when appropriate)● Be Authentic!
  • 12. Video Anatomy● Bumpers, Cards, & Slates● Lower Thirds (L3s)● Over the Shoulder (OTS)● Branding Bug● B-Roll / Coverage
  • 13. Content Types and Styles● Basic Video● Photo Montage ○ www.animoto.com ○ www.vuvox.com● Animation ● Promos ○ www.Prezi.com ○ www.xtranormal.com ● How To ● Walkthrough ● Product Demo ● Vlog
  • 14. Basic Key Video Elements● Good Composition ○ Rule of Thirds● Good Sound● BE INTERESTING ○ Video is a Visual Medium ○ Beware the talking head ■ B-Roll● Engage ○ Call to Action
  • 15. Thanks for all the Fish...Ita Udo-EmaView from Abovewww.ViewFromAbove.netcontact@viewfromabove.net@deacon78