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Depronto Infotech Activities


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Depronto Infotech Activities Slide

Depronto Infotech Activities Slide

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  • 1. Table of Content1 All about Digital2 Benefits of Digital Media Presence3 Case Studies To Exhibit Digital Potential4 Categories of Digital IT5 Website and portals6 Flash Applicationsales@deprontoinfotech.com6 Flash Application7 Social Media Marketing8 Email Marketing9 Content Syndication10 Video Marketing11 Mobile Development
  • 2. All about DigitalGlobal Online Ad spend is forecastto hit USD 96.8 bn by 2014, up fromUSD 55.2 bn in 2009Growth in Indian Internet Usersales@deprontoinfotech.comGrowth in Indian Internet UserBase estimated to increase to 237mnby 2015
  • 3. Benefits of Digital Media
  • 4. Case Studies to Exhibit Digital PotentialBrand consultant HarishStarbucks - Starbucks held aLevis – One of the first to useFB. Users can like the productsand share it with their friends. FBis also used for promotion ofeventsPepsiCo, India - 30% of itsadvertising budget is planned to beallocated to non-TV (print, outdoormedia, mall advertising, mobilerelated applications and theInternet) from earlier 10% .sales@deprontoinfotech.comBrand consultant HarishBijoor says - Since 65% ofIndia’s population is under 25 andis hooked to internet, the idea is tofirmly establish the brand in theminds of young consumers.Starbucks - Starbucks held apromotion for free pastries on itsFB page, allowing customers toaccess a coupon that would givethem a free pastry with apurchase of a coffee drink.Advertising on the socialnetwork has also helped to drivetraffic to Starbucks’
  • 5. Categories of Digital ITWebSocial Mediasales@deprontoinfotech.comOnline MarketingNext Category
  • 6. Categories of Digital ITWebSocial Media• HTML• Flash• Ajax/jQuery• PHP/Java/.Netsales@deprontoinfotech.comOnline MarketingNext Category
  • 7. Categories of Digital ITWebSocial Media• Facebook• Twitter• Yelpsales@deprontoinfotech.comOnline Marketing• Yelp• Youtube• Google Places• Digg• Orkut Promotions• Delicious• Google Bookmarks• Bebo Next Category
  • 8. Categories of Digital ITWebSocial• Banner Ads• Pay Per ClickOnline MarketingNext Category
  • 9. Categories of Digital ITSEOContent SyndicationBlogssales@deprontoinfotech.comMobile DevelopmentWeb DevelopmentNext Category
  • 10. Categories of Digital ITSEOContent SyndicationBlogs•Increase Page Rankingsales@deprontoinfotech.comMobile DevelopmentWeb DevelopmentNext Category
  • 11. Categories of Digital ITSEOContent SyndicationBlogs•Promotion•Rankingsales@deprontoinfotech.comMobile DevelopmentWeb DevelopmentNext Category
  • 12. Categories of Digital ITSEOContent SyndicationBlogssales@deprontoinfotech.comMobile DevelopmentWeb Development•Exposure tonumerous platforms•Adding depth toonline informationNext Category
  • 13. Categories of Digital ITSEOContent SyndicationBlogssales@deprontoinfotech.comMobile DevelopmentWeb Development•CustomizedapplicationsNext Category
  • 14. Categories of Digital ITSEOContent SyndicationBlogssales@deprontoinfotech.comMobile DevelopmentWeb Development•CustomizedapplicationsNext Category
  • 15. Categories of Digital ITAd WordsTablet PC/Mobilesales@deprontoinfotech.comEmail/SMS Campaign Mobile AdsNext Slide
  • 16. Categories of Digital ITAd WordsTablet PC/Mobile•Yahoo•Googlesales@deprontoinfotech.comEmail/SMS Campaign Mobile AdsNext Slide
  • 17. Categories of Digital ITAd WordsTablet PC/Mobile• Android apps• Iphone/Ipad apps• Blackberry appssales@deprontoinfotech.comEmail/SMS Campaign Mobile AdsNext Slide
  • 18. Categories of Digital ITAd WordsTablet PC/Mobilesales@deprontoinfotech.comEmail/SMS Campaign Mobile Ads•Mass updates &awarenessNext Slide
  • 19. Categories of Digital ITAd WordsTablet PC/•Ads on Mobile AppsEmail/SMS Campaign Mobile AdsNext Slide
  • 20. Websites /
  • 21. P&G Shiksha Portal
  • 22. ICICI Hindi Portal
  • 23. ICICI Bank Virtual Banking
  • 24. ICICI Bank Events Micro Site
  • 25. ICICI Bank Loyalty Portal
  • 26. ICICI Bank Wow Deals
  • 27. ICICI Bank Handpicked Rewards
  • 28. Yash Birla Group Website
  • 29. Smart living Awards Microsite
  • 30. Kotak Reality Funds Microsite
  • 31. India Voting Microsite
  • 32. Doehle Danautic Website
  • 33. Pihop Website
  • 34. Bellpepper Animation Website
  • 35. Manish Malhotra Website
  • 36. Silvol Website
  • 37. Bobby & Colts Website
  • 38. IKen Social Networking
  • 39. Websites Showcase…,
  • 40. Flash Applicationssales@deprontoinfotech.comFlash Applications
  • 41. Yes Bank Money Monitor
  • 42. ICICI Bank Business Card Introductory
  • 43. ICICI Bank Handpicked Rewards
  • 44. ICICI Bank TV Launch
  • 45. Motorola KBC
  • 46. Flash
  • 47. E-learning
  • 48. E-learning
  • 49.
  • 50. Social Media Marketingsales@deprontoinfotech.comSocial Media Marketing
  • 51. Social MediaAs per Social Bakers Website, there are more than 17 mn Facebook users in India(Dec 10) of which 80% is in the age group of 18-35 years. Penetration of Indianinternet population is 20%.India has more than eight million Twitter users, a figure that has almost doubledin the last one year (it was 4.2 million in January 2010). On an average, close tothree million users from India log on to Twitter each dayShare links - Articles, Videos, PicturesJoin groups and Fan pagessales@deprontoinfotech.comJoin groups and Fan pagesGroups of common interestGroups which have their friendsTo attract employeesAnnounce new products/services,Take feedback on products, advertising, service levels, etc.
  • 52. Sony Pictures India Facebook
  • 53.
  • 54.
  • 55.
  • 56.
  • 57. P&G Shiksha Facebook Application
  • 58. HUL Supervalue Desktop
  • 59. Lords of Odds Facebook Application
  • 60. Walk when you talk Facebook Application
  • 61. Pepsi what’s your way Facebook Application
  • 62. Sorryboys Facebook Application
  • 63. Email Marketingsales@deprontoinfotech.comEmail Marketing
  • 64.
  • 65. ICICI Bank British Airways
  • 66.
  • 67.
  • 68.
  • 69. Content Syndicationsales@deprontoinfotech.comContent Syndication
  • 70.
  • 71. Video Marketingsales@deprontoinfotech.comVideo Marketing
  • 72.
  • 73.
  • 74. Text and display advertising isexpected to grow to Rs 993crores in FY11 from Rs 785crores in FY10. (Source: Internet &Mobile Association of India (IAMAI))Internet Advertising and Mobile MarketingMore than 500 mn mobilesubscribers in IndiaCheaper smartphone availabilitySms CampaignMobile based web developmentInternet Advertising Mobile Marketingsales@deprontoinfotech.comMobile Ads
  • 75. I-Phone
  • 76. Blackberry
  • 77. Mobile Trading
  • 78. About DePronto DigitalPast 5 years of experience in Digital DomainResources with mix of Creativity + Technology know-howEndeavour to increase Online Penetration and Customer Engagement on client’sbehalf.Track record of servicing a Reputed Customer
  • 79. For any queries contact: Gaurav Kabra. He can be reached