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Mobile postcard congres_2013
Mobile postcard congres_2013
Mobile postcard congres_2013
Mobile postcard congres_2013
Mobile postcard congres_2013
Mobile postcard congres_2013
Mobile postcard congres_2013
Mobile postcard congres_2013
Mobile postcard congres_2013
Mobile postcard congres_2013
Mobile postcard congres_2013
Mobile postcard congres_2013
Mobile postcard congres_2013
Mobile postcard congres_2013
Mobile postcard congres_2013
Mobile postcard congres_2013
Mobile postcard congres_2013
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Mobile postcard congres_2013

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  • yy/mm/dd - title presentation - author - qualifier vendredi 8 mars 2013 yy/mm/dd - title presentation - author - qualifier vrijdag 8 maart 2013
  • Niet alleen zijn ambassadeurs heel rendabel, maar genieten ze ook hel vertrouwen bij hun peers. Mensen vertrouwen in eerste instantie nog altijd aanbevelingen van vrienden en familie. Daarom is het belangrijk van uw ambassadeurs in kaart te brengen en op te focussen.
  • Transcript

    • 1. CREATE METPRATEN WORD OF MOUTHVIA A SIMPLE POSTCARD JE KLANT VIADIRECT MAIL Stéphane Verbrugge - bpost
    • 2. Loyalty starts with great stories… In marketing we call this: Product-centric versus people-centric Source of Focus & Orientation distinction Startingpoint Unique Satisfaction People-centric Engagement CONNECT proposition Unique Sales Brand-Centric Personality PULL Proposition Product- Unique Product Features & Benefits PUSH centric Offer2
    • 3. Loyalty starts with great stories… The value of storytelling: Storytelling allows users to share product experiences and feelings: • To interact with co-users on a personal level • To refine their product usage and enhance their user-experience • To co-create their own stories3
    • 4. Market insight : People trust above all friends and family4
    • 5. SOME SMART IDEAS… CREATE REAL CONVERSATIONS AND ABOVE ALL MAKE PEOPLE DO THINGS…
    • 6. Your next event!Make a story of it…Idea? Target Target your best customers… Idea Invite them to share with friends how nice it is to shop in your new store. Offer them an extra incentive / offer to make them act faster. Measure Present your customers with an exclusive offer in your Direct Mail, and measure the impact on sales. Measure the word-of-mouth effect…
    • 7. Your next event!Make a story of it…CREATEWord of mouth! I 1 I LOVE MAXIRESPONSE LOVE BRAND BRAND MGM POSTCARD 2 MOBILE POSTCARD
    • 8. Your next event!Make a story of it…CREATEWord of mouth! Your fans, clients can send free postcards I I to their friends…and LOVE LOVE they don’t need any stamp…easy! BRAND BRAND I I’LL WAUW! LOVE CHECK IT I WANT I BRAND OUT ALSO IT TOO LOVE BRAND 1 MAXIRESPONSE MGM POSTCARD
    • 9. Your next event!Make a story of it…CREATEWord of mouth! 1. As an advertiser you can offer your fans a free postcards Enjoy Brand x that allows to send it for free just like me to their peers. I LOVE 2. Member Get Member gives you BRAND full control on your budget # cards. 3. You only pay for cards that are send 1 MAXIRESPONSE MGM POSTCARD
    • 10. Your next event!Make a story of it…CREATEWord of mouth! Some existing examples! 1 MAXIRESPONSE MGM POSTCARD
    • 11. Your next event!Make a story of it…CREATEWord of mouth! 1 MAXIRESPONSE MGM POSTCARD More info: Contact your bpost Accountmanager or contact Nicolas Pevenage email: nicolas.pevenage@bpost.be
    • 12. Your next event!Make a story of it…CREATEWord of mouth! bpost prints photo on real postcard and send it to friends… I LOVE BRAND I’LL WAUW! CHECK IT I WANT OUT ALSO IT TOO 2 MOBILE POSTCARD
    • 13. Your next event!Make a story of it…CREATEWord of mouth! 1. App is free available for every SMARTPHONE type Enjoy Brand x 2. As an advertiser you can offer just like me your fans a free promo code Your r you that allows to send it for free olgoo l og to their peers. 3. Promo code gives you full control on your budget # cards, #credits is adaptable 4. Promo code gives you as advertiser also the possibility to add 2 MOBILE a branded layer… POSTCARD
    • 14. Your next event!Make a story of it…CREATEWord of mouth! Existing example 2 MOBILE POSTCARD
    • 15. Your next event!Make a story of it…CREATEWord of mouth! 2 MOBILE POSTCARD More info & tarifs: Contact your bpost Accountmanager Or go to www.bpost.be/mobilepostcard/pro 15
    • 16. Get Inspired!DMplaza.be, the inspiration source aboutAdvertising Mail, from strategy to response management  Sectorial Case studies  Insights  Tips  News  Belgian & Int’l DMplaza.be Follow us Contact: dmsolutions@bpost.be
    • 17. Thankyou ! STÉPHANE VERBRUGGE DM EXPERT, BPOST 17

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