• Like
Mediapreference during elections in Belgium
Upcoming SlideShare
Loading in...5
×

Mediapreference during elections in Belgium

  • 1,632 views
Uploaded on

How does the Belgian citizen informs himself during elections. Does letterbox communication has an impact on his voting behaviour.

How does the Belgian citizen informs himself during elections. Does letterbox communication has an impact on his voting behaviour.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
1,632
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
2
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • Opmerkingen: *Schaal steeds dezelfde *Yes: groen *No: rood *Belangrijke getallen omcirkelen
  • Opmerkingen: *Schaal steeds dezelfde *Yes: groen *No: rood *Belangrijke getallen omcirkelen

Transcript

  • 1. Report prepared for bpost by Profacts March 2012
  • 2. Content bpost – Omnibus March 2012 - Profacts 2
  • 3. Background and objectives In general, bpost wanted to learn more about the voting habits of the Belgian population. More specific, they wanted to gain insight into the preferred communication channels for political parties. Therefore, bpost added some questions to the Profacts omnibus of March 2012. bpost – Omnibus March 2012 - Profacts 3
  • 4. Content bpost – Omnibus March 2012 - Profacts 4
  • 5. Methodology and sample N = 1568 DATACOLLECTION Language % Age Category % Dutch 58 % 42 % <30 21 % French 30-39 20 % Gender % 40-49 21 % Female 52 % 48 % 50-59 20 % Male 60+ 18 % Online (CAWI) * Sample weighted on age category bpost – Omnibus March 2012 - Profacts 5
  • 6. Content bpost – Omnibus March 2012 - Profacts 6
  • 7. In general, people’s voting behaviour depends on situational factors in terms of party and person. Still, people switch persons more often than parties. “Do you always vote for the same party/person?” No specific differences between subgroups on gender and language were found, compared with total group. bpost – Omnibus March 2012 - Profacts 7Base: Total Sample (n=1568)
  • 8. In general, people’s voting behaviour is rather predisposed. Written communication can have both a negative or a positive effect. “Has any form of written communication (letter, folder etc.) received by a political party had an influence on your voting behaviour in the past?” 16% negative For 39%, the communication had an impact 23% positive No specific differences between subgroups on gender and language, compared with total group. bpost – Omnibus March 2012 - Profacts 8Base: Total Sample (n=1568)
  • 9. In general, people who are interested in politics predominantly follow up political debates in media in order to get information in election times. “Imagine there are elections, where would you get information concerning which person/party to vote for?” bpost – Omnibus March 2012 - Profacts 9Base: Total Sample (n=1568)
  • 10. Younger people use websites more often as a source of inspiration during election times, while older people find personalized letters more important. “Imagine there are elections, where would you get information concerning which person/party to vote for?” <30 (N=329) 30-39 (N=314) 40-49 (N=329) 50-59 (N=314) 60+ (N=282) bpost – Omnibus March 2012 - Profacts 10Base: Total Sample (n=1568)
  • 11. One in three seems not interested in politics. If they could choose one medium through which they can be contacted, it would be a folder (14%), personal letter (11%) or message in the press (10%) “In general, how do you want to be approached by “If you could choose one medium via which politicians?” you are approached politicians, hat would it be?”Base: n =1568 bpost – Omnibus March 2012 - Profacts 11
  • 12. Older people prefer personalized letters more. “If you could choose one medium via which you are approached by politicians, what would it be?” <30 (N=329) 30-39 (N=314) 40-49 (N=329) 50-59 (N=314) 60+ (N=282) bpost – Omnibus March 2012 - Profacts 12Base: Total Sample (n=1568)
  • 13. Voting habits and mail preference:Conclusions1. 60% of the respondents state that their voting behaviour depends on situational factors interms of party and person. Still, people switch persons more often than parties.2. Written communication is no clear situational factor for 32% of the respondents. Still, it canhave both a negative (16%) or a positive effect (23%) on voting behaviour, especially for olderpeople.3. In general, people who are interested in politics predominantlyfollow up political debates in media in order to get information inelection times. In line with the spirit of their generation, youngerpeople use websites more often as a source of inspiration, whileolder people find personalized letters more important. 4. 30% indicated they don’t specifically want to be contacted by political parties as politics doesn’t interest them. However, those who want to be contacted specificly mentioned door-2- door folders, personalized letters. However, the differences between the different media are small. bpost – Omnibus March 2012 - Profacts 13
  • 14. No specific differences between subgroups on gender and language, compared with total group. “Do you always vote for the same party/person?” Men (n=752) Women (n=816) Dutch (n=903) French (n=665) bpost – Omnibus March 2012 - Profacts 14Base: Total Sample (n=1568)
  • 15. No specific differences between subgroups on age, compared with total group. “Do you always vote for the same party/person?” <30 (N=329) 30-39 (N=314) 40-49 (N=329) 50-59 (N=314) 60+ (N=282) bpost – Omnibus March 2012 - Profacts 15Base: Total Sample (n=1568)
  • 16. No specific differences between subgroups on gender and language, compared with total group. “Has any form of written communication (letter, folder etc.) received by a political party had an influence on your voting behaviour in the past?” Men (n=752) Women (n=816) Dutch (n=903) French (n=665) bpost – Omnibus March 2012 - Profacts 16Base: Total Sample (n=1568)
  • 17. No specific differences between subgroups on age. Although, written communication has got more effect on older people than young ones, both in a negative and a positive way. “Has any form of written communication (letter, folder etc.) received by a political party had an influence on your voting behaviour in the past?” <30 (N=329 30-39 (N=314) 40-49 (N=329) 50-59 (N=314) 60+ (N=282) bpost – Omnibus March 2012 - Profacts 17Base: Total Sample (n=1568)
  • 18. No clear differences between men and woman, nor between North and South with respect to information sources in election times. “Imagine there are elections, where would you get information concerning which person/party to vote for?” Men (n=752) Women (n=816) Dutch (n=903) French (n=665) bpost – Omnibus March 2012 - Profacts 18Base: Total Sample (n=1568)
  • 19. No clear differences between men and women, although men are lot less interested in politics than women. South appreciates personalized letters more than North. “In general, how do you want to be approached by politicians?” Men (n=752) Women (n=816) Dutch (n=903) French (n=665) bpost – Omnibus March 2012 - Profacts 19Base: Total Sample (n=1568)
  • 20. Younger people are less interested in politics and mention social networks more often than older people. The latter attach more importance to personalized letters. “In general, how do you want to be approached by politicians?” <30 (N=329) 30-39 (N=314) 40-49 (N=329) 50-59 (N=314) 60+ (N=282) bpost – Omnibus March 2012 - Profacts 20Base: Total Sample (n=1568)
  • 21. No clear differences between men and woman, North and South. “If you could choose one medium via which you are approached by politicians, what would it be?” Men (n=752) Women (n=816) Dutch (n=903) French (n=665) bpost – Omnibus March 2012 - Profacts 21Base: Total Sample (n=1568)