Insitesconsulting

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Insitesconsulting

  1. 1. From connected consumer To connected marketeer
  2. 2. She was dead for 45 minutes
  3. 3. Things are changing…
  4. 4. Did you know that…
  5. 5. Success of pop-up blockers Skipping advertising is number one application in iDTV Success of buying TV shows on DVD
  6. 6. People abandon over-advertised media
  7. 7. How do WE deal with that trend?
  8. 8. We advertise MORE
  9. 9. With the SAME tools as always
  10. 10. It will become HARDER
  11. 11. Doesn’t this intro sound like...
  12. 12. Global Warming of the Internet?
  13. 13. Let’s change our thinking TODAY not in 30 years from now
  14. 14. Not just for your BRAND
  15. 15. But for YOU
  16. 16. Welcome @ my WARNING speech
  17. 17. Advertising 2.0
  18. 18. Brand Advertising Sales
  19. 19. Conversation Advertising Brand
  20. 20. Conversations ?
  21. 21. www.futurelab.com
  22. 22. >1.800
  23. 23. Good = Good³ Bad = Bad³
  24. 24. Go on Safari
  25. 25. “It brings you answers to questions you didn’t ask” Hans Schmeits VP Global Marketing pharmaceutical company
  26. 26. “Markets WANT to talk to companies” (Cluetrain)
  27. 27. Need for a conversation manager If you care about PR you should care about the conversation!
  28. 28. Advertising ?
  29. 29. It’s here to stay
  30. 30. But it has to change
  31. 31. Conversation Advertising Brand
  32. 32. Conversation Advertising Brand
  33. 33. Conversation Advertising Brand
  34. 34. Activation: a general philosophy
  35. 35. Activation: a general philosophy
  36. 36. Partnership with leading consumers, first product launched this year: Video telephony
  37. 37. Activation: a general philosophy
  38. 38. Activation: a general philosophy
  39. 39. Integrate your new KPIs in your marketing strategy
  40. 40. Is it really?
  41. 41. Let’s call it a new start
  42. 42. keep it COOL
  43. 43. just don’t do it
  44. 44. for the wrong reasons
  45. 45. don’t get all tactical
  46. 46. The philosophy of the connected markteer
  47. 47. Conversations
  48. 48. Activation: a general philosophy
  49. 49. ALL media has its value: Goal before media Choose wisely
  50. 50. Be Flexible The 20% rule
  51. 51. Learn to talk, don’t just shout all the time
  52. 52. Offer REAL Value to consumers
  53. 53. Need for a conversation manager
  54. 54. This was a warning speech, so...
  55. 55. “Everyone thinks of changing the world, but no one thinks of changing himself” (Leo Tolstoy)
  56. 56. Join my 48 hour group on LinkedIn to join the discussion
  57. 57. Your 48-hour to-do-list 1 Start observing today 2 Audit marketing plan Conversation manager
  58. 58. Good luck in YOUR journey! Steven@InSites.eu

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