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Innovations that connect communities of publishers and brands

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Innovations of a postal operator to help publishers

Published in: Automotive

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  • 1. Innovations that connect communities and brands ICDA 24/10/2012
  • 2. bpost as a strategic partner forpublishers of magazines… Commercial Public / Social Clubs / Federations 12 + more + more + many more 2
  • 3. …where subscription sales is keeping upin Belgium - 6,4 % circulation since 2007 paid Evolution Commercial Magazines (Source: CIM) *150 (Mio)125100 75 50 25 2007 2008 2009 2010 2011 paid circulation subscriptions street sales 3 * Selected titles of Sanoma, Roularta, Rossel and De Persgroep
  • 4. bpost as a strategic partner forpublishers of newspapers The breakfast moment
  • 5. Total newspaper market is decreasingin Belgium (-7%) but volume of bpostsubscriptions are increasing + 24 % Evolution Daily Number of Newspaper subscriptions distributed by bpost (Source: bpost SuMo - CIM) (‘000) 600 50,0% 39% 40% 41% 42% 550 35% 34% 500 32% 40,0% 568 450 551 547 538 400 487 502 30,0% 457 350 7:30 300 20,0% 2005 2006 2007 2008 2009 2010 2011 bpost subscription - daily average bpost - subscription % vs Paid circulation Thanks to early delivery
  • 6. Cross platform advertising is the futureof the media 6
  • 7. The new businessmodelCONTENT – COMMUNITY - COMMERCE Subscribers !!! 7
  • 8. e-commerce business as part ofyour new business model 8
  • 9. Delivery of parcels @ yourconvenience (shipping manager)@home @bpost @bpack24/7 9
  • 10. Globify, a solution for internationalplayers For the moment only available for shipments coming from US. 10
  • 11. So why not deliver your parcels? 11
  • 12. Another successful innovation @bpost : Mobile postcard
  • 13. Delivery op periodicalsData Parcels 3€ Delivery of newspapers International services 13
  • 14. Get in contact Nadine.francus@bpost.be Rudy.vanhalle@bpost.be 14