Inma presHow to help brands and consumers.  3 innovations by bpost for  the INMA European Conference
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Inma presHow to help brands and consumers. 3 innovations by bpost for the INMA European Conference

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3 innovations that can help consumers and brands

3 innovations that can help consumers and brands

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  • Hello, my name is Rudy Van Halle I’mworkingfor the Belgian Postal operator bpost in a departmentthat is called “media andsocial”. We service forexampleBelgianpublishersforwhich we deliver the subscriptionnewspapersbefore 7.30. The breakfast moment.
  • The firstinnovationthat I wouldlike to sharewithyou is our mobilepostcardapp.Wouldn’tyouprefera realgoodlookingphysicalpostcardwith a personal message? 75% of Belgianpopulationstillprefers a realpostcard. How does itwork? You download the app, take a picture, insert a message and sendit to yourbeloved.Since we canorganizecobrandedactions, whereyoucan sponsor the card it is aninterestingtoolforpublishers to increasetheir brandimage linked to events (justthink of a festival thatyou are attending, youcansend a postcardmentioningyour brand, the photo’s are pushed via faebook – perfect to createviralactionsthatcanincrease the visibilityonyourtitle).
  • Hello, I’m Rudy Van Halle and I’mworkingfor the Belgianpostal operator bpost
  • Publishers and e-commerce are a perfect match. Your readers are like a communitythatsharevalues,convictions, ideas and whynottheir wallet.We move yourideas, we do even more.
  • We created “the shipping manager” asolutionyoucanplugin to your webshop where shoppers canchoosetheirdeliverymethod : delivery at home, delivery at a shop and deliveries in an automate. All to improve the e-shopper’sconvenience.
  • One stepfurther, since75% of online shoppers prefer home deliveryrising to 85% amongthosewhobuyfood online and 2.2 millon senior citizens in Belgium by 2020 wouldprefer to live at homeWhat’s the idea? We want to benefit from the trust and proximity of ournetwork to connectbrands, shops and consumers. Busypeoplethatdon’t have the time to go to the shop canbedelivered at home, nothingnew. Olderpersonsthat want theirmeals and groceriesdelivered at home orforexample want theirlaundry to picked up to iron, bpost willtake care of it.

Inma presHow to help brands and consumers.  3 innovations by bpost for  the INMA European Conference Inma presHow to help brands and consumers. 3 innovations by bpost for the INMA European Conference Presentation Transcript

  • 3 innovations that connect customers and brands in 100 seconds Rudy Van Halle September 2012 1
  • MOBILE POSTCARD APP
  • THE SHIPPING MANAGER
  • 5
  • @home @bpost @bpack24/7 6
  • Bpost on demand
  • bpost will help me improve my quality of life by creating a world without physical distances in which I can rely on bpost employees as my personal assistant to orderThe next step: anythingbpost on demand anywhere anytime 8 yy/mm/dd - title presentation - author - qualifier