Helping people to vote

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  • Opmerkingen:*Schaal steeds dezelfde*Yes: groen*No: rood*Belangrijkegetallenomcirkelen
  • Helping people to vote

    1. 1. Help people to vote (part 2) Report prepared for bpost by Profacts September 2012 0
    2. 2. Executive summary (august versus march 2012)• Letterbox communication remains the most important communication channel for politicians to approach potential voters• The closer to the elections, the more important the necessity to communicate on a personal basis• Dutch voters prefer D2D channels and messages in the press, while southern voters prefer a more personal approach bpost – Omnibus August 2012 - Profacts 1
    3. 3. Content Part 1: Background & Objectives Part 2: Sample description & methodology Part 3: Key results Part 4: Conclusions bpost – Omnibus August 2012 - Profacts 2
    4. 4. Background and objectives With the elections coming up, bpost wanted to learn more about the voting habits of the Belgian population. More specific, they wanted to gain insight into the preferred communication channels of political parties. bpost – Omnibus August 2012 - Profacts 3
    5. 5. Content Part 1: Background & Objectives Part 2: Sample description & methodology Part 3: Key results Part 4: Conclusions bpost – Omnibus August 2012 - Profacts 4
    6. 6. Methodology and sample N = 1000 DATACOLLECTION Language % Age Category % Dutch 58 % 42 % <30 21 % French 30-39 20 % Gender % 40-49 21 % Female 50 % 50 % 50-59 20 % Male 60+ 18 % *Sample weighted on age category Online (CAWI) bpost – Omnibus August 2012 - Profacts 5
    7. 7. Content Part 1: Background & Objectives Part 2: Sample description & methodology Part 3: Key results Part 4: Conclusions bpost – Omnibus August 2012 - Profacts 6
    8. 8. Question 1 How do you want to be approached by politicians ? email door-to-door folder personalized letter written press television radio social networks personal encounter SMS bpost – Omnibus August 2012 - Profacts 7
    9. 9. Overall, door-to-door-folders (27%) and personalized letters (26%) remain most preferred when voters want to be approached by politicians. Mind the differences between North & South. “In general, how do you want to be approached by politicians?” August 2012 March 2012 TOTAL Dutch (n=578) French (n=422) Dutch (n=903) French (n=665) (n=1000) door-to-door folder 27 29 23 25 23 Personalized letter in mailbox 26 19 35 14 22 message in written press 21 26 15 30 21 e-mail 19 15 24 14 18 message on television 18 18 17 25 23 message on the internet 11 11 11 12 11 message on the radio 9 8 11 13 15 Social networks 7 7 8 6 6 Personal encounter public… 7 5 9 10 6 Dont know 4 4 5 5 5 Other 4 4 4 1 3 SMS 1 0 1 0 1 I have no interest in politics 26 27 25 29 29Base: Total Sample (n=1000) Base: Total Sample (n=1568) bpost – Omnibus August 2012 - Profacts Significant between groups 8 Dutch vs French
    10. 10. Men are more interested in politics. A personalized letter in the mailbox gains in popularity. “In general, how do you want to be approached by politicians?” August 2012 March 2012 TOTAL Men (n=500) Women (n=500) Men (n=725) Women (n=816) (n=1000) door-to-door folder 27 28 26 25 23 Personalized letter in mailbox 26 31 21 21 15 message in written press… 21 23 20 28 24 e-mail 19 22 15 19 13 message on television 18 18 18 24 25 message on the internet 11 14 8 14 10 message on the radio 9 10 9 14 13 Social networks 7 8 7 6 7 Personal encounter public… 7 7 6 9 7 Dont know 4 6 3 5 5 Other 4 4 4 2 2 SMS 1 1 0 0 1 I have no interest in politics 26 20 32 25 34Base: Total Sample (n=1000) Base: Total Sample (n=1568) bpost – Omnibus August 2012 - Profacts Significant between groups 9 men vs women
    11. 11. Interest in politics seems to slightly increase when comingcloser to the elections When coming closer to the elections the interest in politics has slightly increased compared to march. “In general, how do you want to be approached by politicians?” March 2012 <30 (N=329) 30-39 (N=314) 40-49 (N=329) 50-59 (N=314) 60+ (N=282) door-to-door folder 23 30 19 24 24 Personalized letter in mailbox 17 14 15 19 26 message in written press … 25 27 22 28 28 e-mail 16 15 14 14 21 message on television 25 27 25 24 21 message on the internet 16 16 9 7 10 Younger people are less interested in politics and prefer message on the radio 13 16 14 12 11 messages in written press, internet, radio, and social networks. Social networks 16 7 3 3 1 Personal encounter public … 8 7 8 7 9 “In general, how do you want to be approached by politicians?” Dont know 6 4 5 5 4 August 2012 Other 1 1 2 2 5 SMS 1 2 0 0 0 50-59 (N=200) <30 (N=210) 30-39 (N=200) 40-49 (N=210) 60+ (N=180) I have no interest in politics 33 29 34 28 21 door-to-door folder 28 29 23 27 27 Personalized letter in mailbox 20 21 23 31 37 bpost – Omnibus August 2012 - Profacts 10 message in written press … 30 21 16 21 19Base: Total Sample (n=1000) e-mail 16 21 17 18 21 message on television 21 16 14 17 20 message on the internet 16 15 7 9 7 message on the radio 13 11 6 8 9 Social networks 12 11 6 4 2 Personal encounter public … 3 10 8 7 5 Dont know 2 4 4 5 7 Other 1 4 5 5 7 SMS 0 1 1 0 1 I have no interest in politics 31 24 29 26 19 bpost – Omnibus August 2012 - Profacts 11 Base: Total Sample (n=1000) bpost – Omnibus August 2012 - Profacts 10
    12. 12. Question 2 What is your preferred medium? email door-to-door folder personalized letter written press television radio social networks personal encounter SMS bpost – Omnibus August 2012 - Profacts 11
    13. 13. Letterbox communication has increased in importance versus March 2012. When coming closer to the elections personalized letters become more and more important. Mind the differences between the Dutch and French speaking part. “If you could choose one medium via which you are approached by politicians, what would it be?” August 2012 March 2012 TOTAL Dutch (n=398) French (n=298) Dutch (n=594) French (n=435) (n=696) door-to-door folder 25 29 19 23 18 Personalized letter in mailbox 24 17 33 13 21 e-mail 13 10 17 12 18 message in written press… 12 16 8 21 9 message on television 9 10 8 15 16 message on the internet 4 6 2 4 5 Personal encounter public… 3 3 3 6 4 message on the radio 2 2 2 4 5 Social networks 1 2 1 2 4 SMS 0 0 0 0 1 Other 6 6 5 2 1Base: Total Sample – not interested/don’t know (n=696) Base: Total Sample – not interested/don’t know (n=1029) bpost – Omnibus August 2012 - Profacts Significant between groups 12 Dutch vs French
    14. 14. Women value a door to door folder mostly, while men have a significant preference for personalized letters. “If you could choose one medium via which you are approached by politicians, what would it be?” August 2012 March 2012 TOTAL Men (n=370) Women (n=326) Men (n=527) Women (n=502) (n=696) door-to-door folder 25 22 28 18 23 Personalized letter in mailbox 24 27 20 19 13 e-mail 13 14 12 16 13 message in written press… 12 12 13 16 16 message on television 9 7 12 13 18 message on the internet 4 6 3 6 3 Personal encounter public… 3 4 2 6 5 message on the radio 2 1 3 4 4 Social networks 1 1 1 1 2 SMS 0 0 0 0 0 Other 6 5 6 3 3Base: Total Sample – not interested/don’t know (n=696) Base: Total Sample – not interested/don’t know (n=1029) bpost – Omnibus August 2012 - Profacts Significant between groups 13 men vs women
    15. 15. Question 3 Where would you get information? political debates door-to-door folder discussions with friends/family party websites other websites personalized letters social networks bpost – Omnibus August 2012 - Profacts 14
    16. 16. The closer towards the elections, the more people seek information in door to door folders. “For the upcoming elections, where would you get information concerning which person/party to vote for?” August 2012 March 2012 TOTAL (n=1000) Dutch (n=578) French (n=422) Dutch (n=903) French (n=665)Political debates in media 43 43 42 55 50(television, newspapers) Door-to-door folders 31 29 34 25 28 received in mailbox Discuss with 22 20 25 friends/family Website political 19 19 18 20 20 part(y)(ies) Other websites (e.g. to 14 20 6 21 6determine voting profile) Personalized letters 15 12 18 13 15 received in mailbox Social media 9 9 9 13 10I dont look for information 14 15 14 15 20 because Im not…I dont look for information 15 15 15 8 7 because I always vote… Other 2 2 3 3 4 bpost – Omnibus August 2012 - Profacts Significant between groups 15Base: Total Sample (n=1000) Dutch vs French
    17. 17. Younger people tend to discuss more often with friends and family. Older people gain info from door to door folders and personalised letters. “For the upcoming elections, where would you get information concerning which person/party to vote for?” August 2012 <30 (N=210) 30-39 (N=200) 40-49 (N=210) 50-59 (N=200) 60+ (N=180) Political debates in media 52 44 (television, newspapers) 38 37 44 Door-to-door folders 33 42 27 25 32 received in mailbox Discuss with 25 18 28 20 18 friends/family Website political 26 14 25 13 14 part(y)(ies) Other websites (e.g. to 25 7 19 10 7 determine voting profile) Personalized letters 11 10 20 25 received in mailbox 10 Social media 11 10 7 11 6 I dont look for 12 16 13 11 information because… 19 I dont look for 12 18 14 17 information because I… 13 Other 0 0 5 2 5 Bpost – Omnibus March 2012 - Profacts 16Base: Total Sample (n=1000)

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