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  1. 1. The green challenge For a sustainable management of paper Marc LEMAIRE Director of ECORES President of the NGO GROUPE ONE Baudouin MEUNIER Member of the Management Committee of DE POST - LA POSTE
  2. 2. Agenda Introduction CO2 emissions and reduction targets Paper, the lifeblood of the Post 1
  3. 3. The paradox about paper as a media: people like it for its inner qualities but perceive it as negative for the environment Paper is what most people want to get People perceive paper as negative for the environment About 85% of Belgians prefer paper to 55% consider non-addressed as “polluting” electronic for getting bills, publicity or 48% consider addressed DM as “polluting” even personal messages 90% of companies surveyed consider DM sells: 78% read addressed publicity, paper as less ecological than other media ROI of DM is high There is a perception issue about the There is a social and economic demand true environmental impact of paper in for distribution of physical messages comparison with other media 2
  4. 4. As the national postal operator, the Post wants to play an active role in promoting corporate social responsibility The 3 pillars of Corporate Social Responsibility Fair Economy Social DURABLE Sustainable Viable Environment Besides its social and economical role, the Post also wants to minimize its impact on the environment by reducing its ecological footprint 3
  5. 5. The ecological footprint of the Post is mainly generated by its CO2 emissions. But The Post also uses and transports paper Paper Internal use: copiers, internal magazine, posters, etc. Transport of paper & cardboard for CO2 (green gas) emissions its customers: Transport letters, commercial mailings, Buildings, heating & electricity press, parcels, … 4
  6. 6. Agenda Introduction CO2 emissions and reduction targets Paper, the lifeblood of the Post 5
  7. 7. In 2007 the Post was responsible for the emission of 109.198 tons of CO2 in 2007 or 0,08% of the total CO2 emissions in Belgium Electricity The Post 0.08% Transport Thermal The total CO2 emissions of the Post The Post CO2 emissions are generated (109.198 tons in 2007) in relation to the by 3 main sources: electricity, transport, total green gas emissions in Belgium thermal (circa 137.000.000 tons) 6
  8. 8. To reduce its ecological footprint, the Post will decrease its CO2 emissions by at least 35% by 2012 CO2 Emissions (tons) Evolution target 2012 -7,5 % -10 % -35 % 2007 baseline 2012 2012 2012 agreement Post Europe the Post Target with federal targets authorities * * Reduction in energy consumption 7
  9. 9. The Post is launching an ambitious corporate program to reach its CO2 reduction goal by 2012 Buildings Switched to 100% green electricity since 1/8/2008 (responsible for 60% of CO2 emission reduction) ISO 14001 certification for 5 sorting centers by end 2009 Implementation of recommendations of energy audit of top 100 buildings with highest energy consumption and CO2 emissions (e.g. opening of ventilation shafts in Gent X) leading to reduction of 20% of energy consumption Solar panels on Gent sorting center (other sites under evaluation) Fleet Project “Excellent Fleet” Eco-driving People Appointment of an Energy Manager Wake-on-LAN project Vending machines project Awareness campaigns Renewed company car policy 8
  10. 10. Agenda Introduction CO2 emissions and reduction targets Paper, the lifeblood of the Post 9
  11. 11. The Post buys paper for its own use and transports paper and cardboard for its customers The post “consumes” 0,08% (2.808 tons) of Global Belgian paper consumption = that for its own needs and “transports” around 3.692.000 tons / year 6% (around 220.000 tons) of the total paper produced yearly in Belgium the Post own consumption 0.08% Commercial Mailings represent about 1/3rd of the yearly tonnage of paper transported by the Post Commercial Mailings represent about 2% of the total tonnage of paper consumed in Belgium 10
  12. 12. There are three types of forests 3 types of forests 11
  13. 13. The primary forest has been loosing ground on a worldwide basis but the European forest has been growing again since 1990 State of the World’s Forest Loss of primary forest Intact – 21% But growth of the European forest 0,08% per year since 1990 Working – 32% 50% of EU forests are certified (FSC & PEFC) Lost – 47% 12
  14. 14. Deforestation represents 20% of global greenhouse gas emissions Deforestation contributes to 20% of greenhouse gas emissions Deforestation 13
  15. 15. The paper industry “consumes” 7,5% of the trees resulting from deforestation 42% Paper production Logging industry 18% 58% Other uses Logging industry (of which logging for paper industry is only one part) accounts directly for 58% of the product of all deforestation is used 18% of the deforestation. for other purposes than paper production (But it also contributes indirectly to (when looking only at natural/semi-natural deforestation since logging will often make the forests, the proportion of deforestation used forest accessible for other uses such as for other purposes than paper grows to 75%) agriculture) 14
  16. 16. In Europe, 15% of paper “raw material” comes from specific “thinning” (cutting of trees) 60% of paper production is 25% of these virgin fibers comes from made of “virgin” fiber specific “thinning” 25% Specific “thinning” 25% Waste of forest industry 50% Sanitary “thining” 15% (= 25% of 60%) of paper “raw material” comes from specific “thinning” These figures are averages There are forests that are managed (almost exclusively) for paper, and this is even more so for plantation forests. Also in the EU, adult trees are used for paper production Sanitary thinning can be done in a sustainable way but can also sometimes cause environmental harm, forest waste can come from good or bad sources, etc. Even environmentalists agree that there is nothing wrong in using timber (large or small trees) for paper production provided the forest is managed in a sustainable way 15
  17. 17. There is also growing awareness among actors in the paper value chain and policy makers about the need for recycling Recycling Good EU global recycling rate > 50% In Belgium, recycled paper represents 55% of total consumption and 59% of total production 90% of EU Direct Mail is collected and recycled Regulatory framework Growing number of regulations imposing strict recycling objectives Packaging and packaging waste directive Belgium: regional legislation (Fostplus) 16
  18. 18. In Europe, the pulp and paper industry is responsible for 0,6% of greenhouse gas emissions Source of greenhouse gas emissions in Europe Pulp and paper 0,6% 17
  19. 19. More and more efforts are being made to reduce the ecological footprint of paper. These efforts must be intensified 29% decrease of CO2 emission per ton produced over the last 15 years 50% of the primary energy consumed comes from biomass Example of Wallonia: decoupling between production of paper & pulp and environmental impact 20% decrease of GHG (greenhouse gas) Stabilization of water consumption while production grows 50% decrease of acid gas emissions Pulp and paper Food industry Energy Transport mills industry GHG 0.6 % 1.5 % 8% 19 % Acid pollution 1.7 % 3% 7.4 % - 18
  20. 20. The « e » alternative to paper may not prove to be the silver bullet in terms of ecological footprint There is no silver bullet The plastic bottle versus the glass bottle The ecological footprint of “e” PCs = chemicals + non renewable raw materials + electricity consumption + recycling issues IT = 2% of the world greenhouse gas emissions (comparable to the aviation industry) To live one day virtually in « Second Life » produces as much CO2 as to live one day in Brazil ! 19
  21. 21. But the environmental impact of paper cannot be ignored Forest loss and degradation Illegal “logging” and use of “high conservation” forests (e.g. Canada, Finland, Australia, …) Logging for paper production purposes is often a “trigger” for more deforestation Tree plantations may sometimes cause more harm than good (e.g. monoculture affecting environment and local communities) CO2 emissions and climate change Production of paper is consuming substantial amounts of energy CO2 released through deforestation Other pollution Chlorinated compounds: some are long-lasting and toxic. Nitrogenous and phosphates compounds leading to algal growth Sulfur dioxides leading to lake acidification Waste disposed in landfills High amount of water consumed Communities Communities loose traditional lands and forests through plantations (e.g. Indonesia) Affecting hunting, gathering of non-timber forest products (food, medicine, …) 20
  22. 22. Therefore, the Post intends to play a leading role in the promotion of the sustainable use of paper Internally Purchasing: exclusive use of recycled or FSC labeled paper by end 2009 Internal campaigns to promote recycling and a responsible use of paper Guide of best practices Externally Address database management Incentive for use of recycled paper & envelopes Launch of « green » products (to be further defined) Eco-calculator 21
  23. 23. Key Messages The Post recognizes it has an environmental impact. It is in the process of calculating its full paper and carbon footprint and has embarked on an ambitious program to reduce its CO2 emissions by 35% by 2012 Paper has an ecological impact. But it does not deserve its poor environmental reputation when compared to other media It is far from being the main cause of deforestation The Post wants to play a leading role in the It is by essence a “natural” and “renewable” promotion of a sustainable use of paper by: resource if managed in a responsible way Showing the good example by promoting a As a media for conveying messages, it does responsible use of paper internally stand the “environmental” comparison with Helping clients in their efforts to manage their electronic alternatives paper consumption in a responsible way 22