bpost - Mobile Postcard B2B

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75% of Belgian population still prefers receiving a real postcard (rather then a sms – 58 % or an email – 41%), but we all write less cards...

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bpost - Mobile Postcard B2B

  1. 1. Mobile Postcard
  2. 2. Context 75% of Belgian population still prefers receiving a real postcard (rather then a sms – 58 % or an email – 41%) But We all write less cards... 2 The challenge: combine the personal touch of a postcard with the convenience of modern technology.
  3. 3. Mobile Postcard application = take a picture with your smartphone and let bpost print and send this picture to your addressee under the form of a real postcard already franked. Launched June 2011 Available for 5 mobile platforms
  4. 4. High press coverage
  5. 5. Other reviews 4,5 star rating in app store Version 2.0 Launched in December After launch: ranked top 5 for several weeks Today: top 50 in app store
  6. 6. Proposed flow in case of partnerships
  7. 7. Proposed flow in case of partnerships
  8. 8. Proposed flow in case of partnerships XXXXXX Your promo-code: • Unique or generic • Limited in time and/or volume • Perfectly measurable
  9. 9. A cobranded card is delivered • Printed on glossy paper • Franked with a stamp • Before 3PM created, delivered the next day 16,5 cm 12 cm Your Logo/message All front can be branded!
  10. 10. And… create a viral effect with FB sharing (incl in the app) 10 Personalized with YOUR message!
  11. 11. Your logo on a real postcard… • Is tangible • Creates a viral effect • Certainly viewed because next to a personal message/picture (emotional value) • Will last for months in the living room of the receiver
  12. 12. Prices & conditions
  13. 13. Prices (stamp incl) Example: partnership during x months • In total 4.000 cards were sent – First 1.000 cards will be invoiced @ €1,39/card = €1.390 – Card 1.001 – 2.500 @ €1,34 = €2.010 – Card 2.501 – 4.000 @ €1,25 = €1.875 • Total invoice = €5.275 (stamps included!)
  14. 14. Conditions • Only if cards are given for free • Minimum charge of 250 cards • Invoicing method: – Every month – Only for sent cards: you pay what you get • We need approximately 5 working days to be operational ready • High definition layers (PNG format) – need to be delivered – Landscape: 1831px x 1276px – Portrait: 1276px x 1831px
  15. 15. More info? www.bpost.be/mobilepostcard/pro Mobilepostcard.business@bpost.be

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