Mobile advertising

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Mobile advertising

  1. 1. Mobile AdvertisingJenny Wright & Ellen Bro
  2. 2. An averageAmericanspends over1/3 of their dayInteractingdigitally.What doesthis mean foradvertisers?
  3. 3. What are consumers interested in receiving ontheir Smartphones?o 21% - Advertisements with SMS when in proximity to retailero 26 - Movie theater offers/promotionso 26% - Offers you can save and pursue at leisureo 29% - A barcode that can be scanned by phoneo 36% - Grocery coupons
  4. 4. Battle of the Banner AdsMobile banner ads are six times more likely tobe clicked on when opposed to standard onlinebanner ads.Why do you think mobiledisplay ads are moreeffective than the currentlyignored desktop display ads?
  5. 5. The New Mobile Ad Concept?Yahoo boasts a boost in their mobile adintegration.What are they doing differently?Living AdsWhat do you think of the living ads?
  6. 6. How has this panned out for Yahoo?o 78 percent more likely to interact with the living ad.o Twice as likely to spend more time with it.o 24 percent of the viewers had a higher opinion of the brand and were more likely to talk about it.o Purchase intent rose from 2 percent for static ads to 16 percent of the living ads.
  7. 7. Which mobile device will beat the other out inadvertising effectiveness: Mobile or Tablet?Why?
  8. 8. US Mobile Ad Spending to Reach $7.19B in 2013o Mobile ad spending to reach more than $20B in 2016.o However, mobile advertising is a small percentage of advertising spend at 2.4%.o Spend will increase to 11% in 2016 and overtake radio.
  9. 9. Appendixhttp://mashable.com/2012/12/17/mobile-ad-spending-4-billion/http://www.fastcodesign.com/1662404/method-10-mobile-interfaces-that- rewire-daily-lifehttp://www.fastcodesign.com/1662023/infographic-of-the-day-the-mobile-ad- market-explodeshttp://www.intomobile.com/2013/02/23/3-key-points-mobile-advertising-2013/http://www.emarketer.com/Article/Mobile-Ads-Six-Times-Effective-Standard- Banners/1008585http://www.adweek.com/news/advertising-branding/yahoo-debuts-livestand- living-ads-toyota-136642

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