Southwest Airlines & Competitors
Upcoming SlideShare
Loading in...5
×
 

Southwest Airlines & Competitors

on

  • 12,321 views

Our group closely followed Southwest Airlines along with its competitors United Airlines, JetBlue, and American Airlines. We tracked the social media profile of the brand and also recommended some ...

Our group closely followed Southwest Airlines along with its competitors United Airlines, JetBlue, and American Airlines. We tracked the social media profile of the brand and also recommended some insighs.

Statistics

Views

Total Views
12,321
Views on SlideShare
12,229
Embed Views
92

Actions

Likes
0
Downloads
116
Comments
0

2 Embeds 92

http://ashleymarchi.wordpress.com 86
http://storify.com 6

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Southwest Airlines & Competitors Southwest Airlines & Competitors Presentation Transcript

  • LISA KLIERLKLIER@MAC.COMTIFFANY LAUITSTIFFANYLAU@GMAIL.COMASHLEY MARCHIASHLEYMARCHI@GMAIL.COM
  • • Southwest Airlines• United Airlines• JetBlue• American Airlines
  • SOUTHWEST AIRLINES LEADERSHIP GENERAL• Gary Kelly, CEO & Chairman • US’s most successful low fare, high frequency carrier of the Board • Operates more than 3,400• Incorporated in Texas in 1971, flights a day headquarters still in Texas • Flies to 72 cities in 37 states• Topped monthly domestic • 35,000 total employees passenger ratings in May 2003 • Largest US carrier based on domestic passengers • 550 Boeing 737 Jets • Avg Cost $139.18 one-way
  • SOUTHWEST AIRLINES CON’T STOCK FINANCE • Net income: $459 million • CS traded under “LUV” on NYSW • Total passengers carried: 88 million • Profitable until 2010; profitable for 38 consecutive years • Total RPMs: 78 billion • May 2, 2011 acquired Air Tran • Average passenger load Airways factor: 79.3 percent • Total operating revenue:HTTP://WWW.YOUTUBE.COM/USER/ NUTSABOUTSOUTHWEST#P/U/3/- $12.1 billion C K Z AW G Q S W C
  • UNITED AIRLINESG E N E R A L I N F O R M AT I O N • 3,600 Daily flights • Close to Southwest • Flies international • 201 Destinations • 61,200 worldwide employees • Double Southwest
  • AMERICAN AIRLINESG E N E R A L I N F O R M AT I O N • 3,400 Flights daily • Same as Southwest • Flies International • 200 Destinations • 87,000 Employees • 620 Planes
  • JETBLUEGENERALI N F O R M AT I O N• 600 Daily flights• Lands in 50 locations • Lot less than Southwest• 6 countries• 13,000 Employees • 1/3 of Southwest• 160 Embraer/ Airbus
  • GENERAL RUNDOWN Southwest United American JetBlue Airlines AirlinesDaily Flights 3,400 3,600+ 3,400+ 600Destinations 200+ 72 cities, 201 worldwide 50 locations, 37 states worldwide destinations 6 countries destinationsEmployees 35,000 61,200 87,000+ 13,000# of planes 550 Boeing 160 Embraer/ 737s 350 620 Airbus Avg. cost $139.18 $230 one-way roundtrip (2010)
  • VOLUME OF CONVERSATION Brand Mention By Social Media Count 10. 27. 2011 11. 9 .2011Roughly 23,838 mentions Roughly 16,307 mentions
  • VOLUME OF CONVERSATIONTweet Volume Trend (10/9 -11/9) Total number of 52,869 tweets
  • BREAKDOWN SOCIAL MEDIA VOLUME BY TYPE Topic by Media Type 10. 9. 11 – 11. 9 . 11
  • BREAKDOWN SOCIAL MEDIA VOLUME BY TYPE Brand Mention Count By Media Type Roughly 16,307 mentions on 11.9.11
  • TOP SOCIAL MEDIA INFLUENCERSBLOGSMAINSTREAMNOT SO MUCH FOR TWITTER • JetBlue has better Twitter influence
  • TOPICS/ KEYWORDS MOST ASSOCIATEDPositive Brand Cloud Negative Brand Cloud
  • OVERALL SENTIMENT OF CONVERSATIONS Quite accurate when comparing to sentiment on River of News Topic Sentiment By Trend 10.9.11 – 11.9.11
  • OVERALL SENTIMENT – RIVER OF NEWS Overall Sentiment – Not too great.Besides low price offers, a lot of negativity• Loss in profit; cell phone misunderstanding; actress kicked off
  • SHARE OF VOICE 10. 9. 2011 10. 16. 20111,962 posts; Competitors ~ 27%; Brand ~ 20.1% 1,741 posts; Competitors ~ 24.7%; Brand ~ 25.7% 10. 23. 2011 10. 16. 2011 1,852posts; Competitors ~ 27%; Brand ~ 19.3% 4,378posts ; Competitors ~ 30%; Brand ~ 8.7%
  • COMPETITIVE TRENDSFrom 10. 9. 2011 – 11.9.2011
  • INSIGHTS FOR SOUTHWESTBACKLASH ON AD C AT T L E C A L LC A M PA I G N  Many upset by line up technique  A lot of complaints about  Unfair commercials A LOT OF GENERAL  Audience not responding well N E G AT I V I T Y  Focus on social media, not TV  Loss of money  Can either:  People getting kicked off plane  Try to be classier like UA  Childish company and immature  Air commercials on HULU  Serious lawsuits and issues  Need to issue press releases  Address problems instead of avoid them
  • INSIGHTS FOR SOUTHWEST FOURSQUARE TWITTER• Allow customers to • HR should utilize twitter to offer jobs check in on flights • It really hypes people up and can be • Be mayor of planes RT for days• Southwest badge on • It’s powerful and reaches millions foursquare • Use it to the fullest extent• After check in, you get a free snack or drink
  • • Watched Radian 6 closely to come up with these insights• Found that Southwest has a great presence in social media • Mostly in blogs and mainstream news• Most sentiment is negative for now• In comparison to competition, Southwest is doing really well with keeping up with their audience• Within next month = great increase in Southwest presence in social