Social Media & the US Elections                           Xander Coolen               Kwartiermaker Social Media          ...
Social Media & the US Elections      Will Social Media make a difference?
What will decide this election?
Short history of US Elections (1)Martin Van Buren         Franklin Roosevelt        Harry Truman8th US president        Ne...
Short history of US Elections (2)John F. Kenedy            Georg Bush jr.         Barack ObamaFirst TV president         L...
US Elections•  STORY	    •  Yes we can	    •  New deal	    •  War on terror	                       •  CONTENT	            ...
Social Media: Road to Success
Power to the crowd
Speed of light
And it goes on: Stevie on Xbox & iPad
Social Media en de feiten
Social Media Battleground
2008: The right story, the right technology
2012: The battle is not won, yetOne tweet can make a difference
2012: The battle is not won, yet
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Social media and the us elections

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Social media and the us elections

  1. 1. Social Media & the US Elections Xander Coolen Kwartiermaker Social Media @xandercoolen of @demeesters xander@dehollandschemeesters.nl 06-54260827
  2. 2. Social Media & the US Elections Will Social Media make a difference?
  3. 3. What will decide this election?
  4. 4. Short history of US Elections (1)Martin Van Buren Franklin Roosevelt Harry Truman8th US president New Deal Media maakt foutMoedertaal Nederlands Relief, Reform, Recovery Truman Doctrine
  5. 5. Short history of US Elections (2)John F. Kenedy Georg Bush jr. Barack ObamaFirst TV president Loses Popular Vote First Social MediaKennedy wins TV debate Wins presidency presidentNixon wins Radio debate War on Terror 9/11 Wins on engagement
  6. 6. US Elections•  STORY •  Yes we can •  New deal •  War on terror •  CONTENT •  Buttons •  Scripts •  Ads •  TECHNOLOGY •  Newspaper •  TV •  Social Media
  7. 7. Social Media: Road to Success
  8. 8. Power to the crowd
  9. 9. Speed of light
  10. 10. And it goes on: Stevie on Xbox & iPad
  11. 11. Social Media en de feiten
  12. 12. Social Media Battleground
  13. 13. 2008: The right story, the right technology
  14. 14. 2012: The battle is not won, yetOne tweet can make a difference
  15. 15. 2012: The battle is not won, yet

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