Digicel - Fiji Matters to Us

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Digicel - Fiji Matters to Us

  1. 1. Fiji Brand Campaign 2010/11 October 2010
  2. 2. New Brand Campaign – Brand AmbassadorsWe identified young Fijian sports personalities to sponsor and associate our brand with 2
  3. 3. New Brand Campaign – 3D treatmentsWe brought a new standard to outdoor advertising in Fiji with die-cut billboards Before 3
  4. 4. New Brand Campaign – 3D treatmentsWe have brought a new standard to outdoor advertising in Fiji with die-cut billboards After Central Nadi 4
  5. 5. New Brand Campaign – 3D treatments 5
  6. 6. New Brand Campaign – 3D treatmentsValelevu, Suva 6
  7. 7. New Brand Campaign – 3D treatments 7
  8. 8. New Brand Campaign – Iconic locations We looked for the best possible locations in Fiji for our brand3D effect site – largest outdoor site in the region 8Civic Carpark building, central Suva
  9. 9. New Brand Campaign – Iconic locationsWe applied our message to street pennants in Fiji in a way that had never been done beforePennants are large format: 1.0m x 1.5m (see next slide) 9
  10. 10. New Brand Campaign – Iconic locationsWe applied our message to street pennants in Suva and Nadi.Pennants on Sydney Parade, Central Suva 10
  11. 11. New Brand Campaign – Iconic locations Welcome Signs with new Brand Ambassadors, Suva 11
  12. 12. New Brand Campaign – Iconic locationsMajor junctions: Harris Rd, NadiEntrance, Royal Yacht Club 12
  13. 13. New Brand Campaign – Iconic locations5 Airbridges: Nadi International Suva CBD 13
  14. 14. New Brand Campaign – Rural reachWe reinforced our message and network coverage strength in key rural locations withour Village Sign rollout 10 key locations: Double Sided Village Signs contain the new logotype as well as a subtle coverage message. 14
  15. 15. New Brand Campaign – Rural reach, top up kiosksWe added the new campaign design to innovative new recharge kiosksTop Up Kiosks Mega Kiosk 15
  16. 16. Keeping it Fresh We are keeping our Fiji campaign alive by continuing to push distinctive and creative advertising in Fiji. 16Die Cut Outdoor Billboard – Digicel Fiji Sevens
  17. 17. Media CoverageThe brand campaign received huge attention and was a major talking point in Fiji 17
  18. 18. Media Coverage (2) Business SectionFull Back Page Sports Section 18
  19. 19. Media Coverage (3) Business Section Full Back Page Sports SectionSports Section 19

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