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Digicel - Fiji Matters to Us
Digicel - Fiji Matters to Us
Digicel - Fiji Matters to Us
Digicel - Fiji Matters to Us
Digicel - Fiji Matters to Us
Digicel - Fiji Matters to Us
Digicel - Fiji Matters to Us
Digicel - Fiji Matters to Us
Digicel - Fiji Matters to Us
Digicel - Fiji Matters to Us
Digicel - Fiji Matters to Us
Digicel - Fiji Matters to Us
Digicel - Fiji Matters to Us
Digicel - Fiji Matters to Us
Digicel - Fiji Matters to Us
Digicel - Fiji Matters to Us
Digicel - Fiji Matters to Us
Digicel - Fiji Matters to Us
Digicel - Fiji Matters to Us
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Digicel - Fiji Matters to Us

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Published in: Business, Travel
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  • 1. Fiji Brand Campaign 2010/11 October 2010
  • 2. New Brand Campaign – Brand AmbassadorsWe identified young Fijian sports personalities to sponsor and associate our brand with 2
  • 3. New Brand Campaign – 3D treatmentsWe brought a new standard to outdoor advertising in Fiji with die-cut billboards Before 3
  • 4. New Brand Campaign – 3D treatmentsWe have brought a new standard to outdoor advertising in Fiji with die-cut billboards After Central Nadi 4
  • 5. New Brand Campaign – 3D treatments 5
  • 6. New Brand Campaign – 3D treatmentsValelevu, Suva 6
  • 7. New Brand Campaign – 3D treatments 7
  • 8. New Brand Campaign – Iconic locations We looked for the best possible locations in Fiji for our brand3D effect site – largest outdoor site in the region 8Civic Carpark building, central Suva
  • 9. New Brand Campaign – Iconic locationsWe applied our message to street pennants in Fiji in a way that had never been done beforePennants are large format: 1.0m x 1.5m (see next slide) 9
  • 10. New Brand Campaign – Iconic locationsWe applied our message to street pennants in Suva and Nadi.Pennants on Sydney Parade, Central Suva 10
  • 11. New Brand Campaign – Iconic locations Welcome Signs with new Brand Ambassadors, Suva 11
  • 12. New Brand Campaign – Iconic locationsMajor junctions: Harris Rd, NadiEntrance, Royal Yacht Club 12
  • 13. New Brand Campaign – Iconic locations5 Airbridges: Nadi International Suva CBD 13
  • 14. New Brand Campaign – Rural reachWe reinforced our message and network coverage strength in key rural locations withour Village Sign rollout 10 key locations: Double Sided Village Signs contain the new logotype as well as a subtle coverage message. 14
  • 15. New Brand Campaign – Rural reach, top up kiosksWe added the new campaign design to innovative new recharge kiosksTop Up Kiosks Mega Kiosk 15
  • 16. Keeping it Fresh We are keeping our Fiji campaign alive by continuing to push distinctive and creative advertising in Fiji. 16Die Cut Outdoor Billboard – Digicel Fiji Sevens
  • 17. Media CoverageThe brand campaign received huge attention and was a major talking point in Fiji 17
  • 18. Media Coverage (2) Business SectionFull Back Page Sports Section 18
  • 19. Media Coverage (3) Business Section Full Back Page Sports SectionSports Section 19

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