Brighton seo2011

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SEO, PPC, Social Media & Analytics recruitments trends in 2011 with London salary levels.

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Brighton seo2011

  1. 1. Search Recruitment Trends 2011
  2. 2. Jake Langwith <ul><li>Head of SEO & Social Media </li></ul><ul><li>Salt </li></ul><ul><li>[email_address] </li></ul><ul><li>http://www.welovesalt.com </li></ul><ul><li>http://uk.linkedin.com/in/jakelangwith </li></ul><ul><li>http://twitter.com/jakelangwith </li></ul><ul><li>http://www.jakelangwith.com </li></ul><ul><li>SEO </li></ul><ul><li>PPC </li></ul><ul><li>Analytics </li></ul><ul><li>Social Media </li></ul><ul><li>User Experience </li></ul><ul><li>CRO </li></ul>
  3. 3. What I’ll Be Presenting <ul><li>Search Recruitment Market Trends </li></ul><ul><li>Market Difficulties </li></ul><ul><li>Finding Work </li></ul><ul><li>Hiring Direct </li></ul>
  4. 4. SEO & PPC <ul><li>SEO Is Alive & Kicking </li></ul><ul><li>PPC Mainly Agency Side </li></ul><ul><li>Graduates to Director </li></ul><ul><li>Technical SEO - Development </li></ul><ul><li>Mid Level Hires Popular </li></ul><ul><li>Increase In SEO Client Side Roles </li></ul><ul><li>Agency Staff Looking Client Side </li></ul><ul><li>Lack Of Experienced Hires </li></ul><ul><li>Need To Attract Graduates Into Industry </li></ul>
  5. 5. London SEO Salary Trends
  6. 6. London PPC Salary Trends
  7. 7. Social Media <ul><li>Emerging Market </li></ul><ul><li>Massive Growth </li></ul><ul><li>High Volume Mid to Senior Level </li></ul><ul><li>Lack Of Experienced Staff </li></ul><ul><li>Agency Side vs In-House </li></ul><ul><li>Inflated Salaries </li></ul><ul><li>Highly Competitive </li></ul><ul><li>Evangelists Wanted </li></ul>
  8. 8. London Social Media Salaries
  9. 9. Web Analytics <ul><li>Increase In Demand </li></ul><ul><li>High Salaries </li></ul><ul><li>Lack Of Experienced Applicants </li></ul><ul><li>Mainly Senior Hires </li></ul><ul><li>A/B & MVT Testing </li></ul><ul><li>Optimisation </li></ul><ul><li>Propeller Heads </li></ul><ul><li>Look Outside Of Industry </li></ul><ul><li>Business Intelligence & Finance </li></ul><ul><li>Social Media Analytics Increasing </li></ul><ul><li>Technical Focus </li></ul>
  10. 10. Analytics
  11. 11. Vacancy Split
  12. 12. Difficulties In Hiring <ul><li>Entry Level Applicants </li></ul><ul><li>People Fall Into Industry </li></ul><ul><li>Golden Handcuffs </li></ul><ul><li>‘ Standard’ Salaries </li></ul><ul><li>Lack Of Company Benefits </li></ul><ul><li>Attractive Client Side Roles </li></ul><ul><li>Fearful Of Economy </li></ul>
  13. 13. Finding Work <ul><li>Recruiters / Head Hunters </li></ul><ul><li>Direct Adverts </li></ul><ul><li>Social Media </li></ul><ul><li>Twitter </li></ul><ul><li>Linkedin </li></ul><ul><li>Word Of Mouth </li></ul><ul><li>Build A Social Media Presence </li></ul><ul><li>Personal Branding </li></ul><ul><li>The Squeeky Wheel Gets Oiled </li></ul>
  14. 14. Hiring Direct <ul><li>Traditional Advertising Ineffective </li></ul><ul><li>Recruiters / Head Hunters </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>Blogs </li></ul><ul><li>Linkedin Is King </li></ul>
  15. 15. Linkedin Tips <ul><li>Upgrade To Paid Account </li></ul><ul><li>Join Relevant Groups </li></ul><ul><li>Create Groups </li></ul><ul><li>Build Network </li></ul><ul><li>Boolean Logic Is Weak </li></ul><ul><li>Use “Social Media” </li></ul><ul><li>Use Current </li></ul><ul><li>READ PROFILE </li></ul><ul><li>Confidential Mail </li></ul><ul><li>Cancel Paid Subscription </li></ul>
  16. 16. Example Search
  17. 17. The End

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