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Standard text messaging rates apply Managing Global Content - Day CQ5 and GlobalLink™


This presentation will focus on best practices for launching and maintaining global websites using Day CQ5. The presentation will provide an overview of the challenges associated with global content …

This presentation will focus on best practices for launching and maintaining global websites using Day CQ5. The presentation will provide an overview of the challenges associated with global content and will spotlight the seamless integration between Day and’s GlobalLink Localization Platform

Matt Hauser, Director of Technology,

Published in Technology
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  • 1. Managing Global Content: Day CQ5 and GlobalLink(tm)
  • 2. WHY IS LOCALIZATION IMPORTANT?   It takes more than local language to sell something. Over two-thirds surveyed (67.4%) visit English-language sites monthly or more frequently, but just a quarter (25.5%) regularly purchase goods or services at those properties   Most people prefer buying in their own language more than half the sample (52.4%) buys only at websites where the information is presented in their language. - Source: Common Sense Advisory, “International Survey of Global Buying Preferences”
  • 3. WHY IS LOCALIZATION IMPORTANT?   Expected to represent more than 20 percent of the U.S. population by 2020, Hispanics today command about 11 percent of the nation’s disposable income and $700 million in purchasing power. Hispanics will represent 14% of aggregate US consumer spending growth over the next three years. Source:   World Internet usage and population statistics: 1,244,449,601. This number is 18.9% of population. 80% of Internet users are non-US; ~70% of Internet users are non-English. Source:
  • 4. WHERE THE GROWTH (MONEY) IS… •  On-Line Growth •  North America 146% •  Europe 352% •  APAC 624% •  Latin America 1,051% •  Middle East 1,825% •  Africa 2,357% •  Source – Internet World Stats, June 30, 2010
  • 5. LOCALIZATION CHALLENGES   Support issues related to global growth   Decentralized translation assets   Speed of delivery to global markets   Translation quality concerns   Internal communication gaps   Existing processes are highly manual and not scalable   Increasing pressures to do more with less or same resources   Integration with existing CMS assets
  • 6. TRANSLATIONS.COM PROFILE   Founded in 1992   Largest privately held localization company   Solutions provider: technology and services   1000+ full-time employees: language services, development and support   Global footprint   14 wholly-owned production hubs   5 development and tech support locations   57 offices in Americas, Asia, and Europe   5,000+ linguists and subject-matter experts worldwide   Over 500 installations of GlobalLink™ technology
  • 7. GLOBALLINK™ OVERVIEW   Minimize client effort   Intuitive design   Integrate seamlessly with Day workflows   Provide a modular solution   Automate manual processes   Reduce internal IT dependencies   Provide a vendor-neutral platform   Streamline the content review process
  • 9. 2010 KEY CLIENT WINS
  • 11. JOINT SOLUTION BENEFITS - WORKFLOW   30-40% reduction in internal project management   Centralized gateway to manage all translation activity   On-demand reporting   Automated file prep and delivery   Email notifications   Customizable for global business unit requirements   Coordinate all vendors in a single application
  • 12. JOINT SOLUTION BENEFITS - TRANSLATION   Dramatic increase in content re-use savings (up to 70%)   Single repository shared by all translation resources   Pre-processing of files BEFORE delivery to vendors   All updates and revisions captured centrally   Can be segmented by division, geography, content type   Accessible 24/7 globally
  • 14. JOINT SOLUTION BENEFITS - REVIEW   50-60% reduction in internal review cycle   Global access by all reviewers   Automated task assignment   Real-time feedback into GlobalLink™ Project Director   Simple interface – zero training required   Audit trail and revision reporting   Integrated glossary management   Updates captured into Translation Memory
  • 15. CLIENT CASE STUDY   Strategic Engagement with Cosmetics Client   Standardizing Web template across brands   Centralizing all internal/external teams on Day   Competitive vendor selection   Criteria: Ability to integrate GMS with Day   Localization vendor for initial roll out and large updates
  • 16. JOINT SOLUTION BENEFITS   Seamless workflow integration with Day CQ5   Cost savings via Translation Memory integration   Reduced IT dependencies for export/import   Accelerated time to market   Reduced client project management   Centralized visibility on localization spend   Automated Localization Kit creation
  • 17. CONTACT INFORMATION Matt Hauser Vice-President, Technology Sales