Investec

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Investec

  1. 1. Our Global Mobile Challenge
  2. 2. Our customers are relying" more on the mobile Internet70 Cumulative mobile visits to non-mobile sites60504030 General20 Investec.com10 0 Q1 Q2 Q3 Q4 Q1 2009 2010
  3. 3. Users blame brands if expectations " are not satisfied Reason for a bad mobile internet experience
  4. 4. How users prefer to access the " mobile internetHow do you want to access a website on your phone?Source: Appetite, Yahoo! March 2010
  5. 5. The mobile web story so far
  6. 6. Goodwood hospitality mobile site www.investec.com/gw
  7. 7. Rugby hospitality mobile site www.investec.com/tw
  8. 8. What have we learnt so far? •  How best to reflect our brand on a small screen •  Challenges of device fragmentation, rendering and capabilities •  How users are interacting with the mobile sites
  9. 9. Investec Internationals 2010 www.investec.com/rugby
  10. 10. www.investec.com/ignite
  11. 11. Internationals 2010 Rugby mobile site www.investec.com/ignite
  12. 12. Targeting different device segments CQ 5.4 allows you to push different pages / components / assets to different device segments. iPad iPhone / BlackBerry Video content yes no Contest submission form yes no High resolution images yes no
  13. 13. Demo
  14. 14. What’s Next
  15. 15. Home page Selecting an office Location & contact details

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