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How Digital Asset Management leads to more attractive Websites: Lars Trieloff

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How Digital Asset Management leads to more attractive Websites Lars Trieloff, Product Manager, Day
All we need are…
…Websites that rock! http://www.flickr.com/photos/pasotraspaso/3490194485/
Content Makes Leads ✴ Google ✴ Kayak
Content Makes Leads ✴ Google ✴ Kayak
Content Makes Leads ✴ Google ✴ Kayak
Content Makes Leads ✴ Google ✴ Kayak
Organic Traffic Rocks! ✴ Higher quality content ✴ Higher quality visitors ✴ Allows for easier differentiation
Content = added value
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Better Presentation leads to Higher Perceived Value which means Increased Profits
Don’t build Excel lists
build content experience
Leverage creative freedom
Accommodate user groups
Integrate creative workflow
Increase value through metadata
Use rich media
Publish and profit
Unlock the wealth of your content
Asset centric applications ✴ Press Center ✴ Image Database ✴ Video Helpdesk ✴ Product Library ✴ Document Sharing
Agility Matters

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