Loading…

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

Like this presentation? Why not share!

Like this? Share it with your network

Share

Endeca: Developing A Best Practice Search Experience

on

  • 7,225 views

Search and browse pages are where customers decide whether your site can meet their needs. The best sites quickly guide customers to the best products and information that match those needs. But which ...

Search and browse pages are where customers decide whether your site can meet their needs. The best sites quickly guide customers to the best products and information that match those needs. But which user experience elements are most effective in pushing customers to a purchase? Learn best practices for developing a search experience that converts more visitors into customers.

Rob Swint, Director of Product Marketing, eBusiness solutions, Endeca

Statistics

Views

Total Views
7,225
Views on SlideShare
7,224
Embed Views
1

Actions

Likes
3
Downloads
220
Comments
0

1 Embed 1

https://si0.twimg.com 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Endeca: Developing A Best Practice Search Experience Presentation Transcript

  • 1. Developing A Best Practice Search Experience Rob Swint Director of Product Marketing Endeca Technologies Oct. 13, 2010
  • 2. Who is Endeca?   Leader in search technology   45 of the top 100 Internet Retailers use Endeca today   Increases traffic and converts more visitors into customers   Continuing to grow with hybris and mobile commerce Page 2 Copyright ©2010 Endeca Technologies, Inc. All rights reserved. Proprietary and confidential.
  • 3. Agenda   Why does search matter?   Guiding customers to a conversion event   Merchandising within the search experience   Innovative site example   Q&A Page 3 Copyright ©2009 Endeca Technologies, Inc. All rights reserved. Proprietary and confidential.
  • 4. User experience | Importance of Search Search Results Nav Refinement Pages Dynamic Topic Product Detail Transaction Home Page Pages Facet-Driven Category Pages Pages Pages Pages Pages > 60% of the user experience is the facet- A Sample Customer Path driven dialog 2. Search for “Camera” 3. Refine by Price 8. View Product 9. Add to 10. Transact 4. Refine by Brand Detail Shopping Cart 1.  Enter via the Home Page 5. Sort by Top Rated 1.  Enter via 6. Refine by Color “pink” Google 7. Click Desired Product Page 4
  • 5. Each page is unique, each page an opportunity “Camera” Brand Price Top Rated “pink”
  • 6. Agenda   Why does search matter?   Guiding customers to a conversion event   Merchandising within the search experience   Innovative site examples   Q&A Page 6 Copyright ©2009 Endeca Technologies, Inc. All rights reserved. Proprietary and confidential.
  • 7. Relevance: Guide customers to best entry point Search   Search look-ahead: Prompt for valid next step, taking out the guess work   Spell-correction: Present valid alternatives, keeping shoppers on the right path   Relevance Controls: Give users the ability to control relevance and presentation, sorting by what’s most important to shopper Page 7 Copyright ©2010 Endeca Technologies, Inc. All rights reserved. Proprietary and confidential.
  • 8. Refinements: Help customers visualize next steps Facets   Product data   Refinement counts: Evaluate the tradeoffs and possibilities   Multi-select: Select multiple options, graying out as configured.   Inventive Refinements: Visualizations to help evaluate options Page 8 Copyright ©2010 Endeca Technologies, Inc. All rights reserved. Proprietary and confidential.
  • 9. Refinements: Innovative Visualizations Page 9 Copyright ©2010 Endeca Technologies, Inc. All rights reserved. Proprietary and confidential.
  • 10. Confidence: Value of 3rd party opinion 3rd Party Content Shoppers want expert advice in the context of Expert Content their path to feel   Buying Guides confident that they are making the best   Articles and FAQs purchase.   Video t Peer Content   Top sellers Shoppers want to filter by reviews and ratings   Top rated from people like them to   Review content identify the best product   Profile content among seemingly similar (“customers like you”) choices. Page 10 Copyright ©2010 Endeca Technologies, Inc. All rights reserved. Proprietary and confidential.
  • 11. Consistent: Similar experience regardless of method Mobile   Access point for research Customers are increasingly relying on mobile devices to research and make purchases   Consistency Basic actions should return like results, regardless of channel – search results, categories, etc. Page 11 Copyright ©2010 Endeca Technologies, Inc. All rights reserved. Proprietary and confidential.
  • 12. Agenda   Why does search matter?   Guiding customers to a conversion event   Merchandising within the search experience   Innovative site examples   Q&A Page 12 Copyright ©2009 Endeca Technologies, Inc. All rights reserved. Proprietary and confidential.
  • 13. What types of personalization are available? Types of merchandising   Profile-based (Behavioral) –  Marketing creates segmentation –  Based on behavioral profile, recent actions –  Each segment delivered content as determined by marketing   Algorithmic (Behavioral) –  Algorithm automatically creates “micro-segments” –  Based on behavioral profile, recent actions (click stream, actions, etc.) –  Each person delivered content based “similar customers”   Contextual –  Each visitor indicates their intent –  Based on a actions at that moment –  Each person delivered content based on rule triggered against content Page 13
  • 14. Merchandising in search: Explicit vs. implied interest Recent Behavioral “Personal Context Actions Profile Promotion” Search: “iPod” Abandoned cart Big spender, loves Filter: 16 GB containing ponies, books docking station about Greece Explicit Implied Implied interest interest interest
  • 15. Merchandising in search: Explicit vs. implied interest Which one is the most relevant promotion by itself? Recent Behavioral Personal Context OR Actions OR Profile Promotion? Search: “iPod” Abandoned cart Big spender, loves Filter: 16 GB containing ponies, books docking station about Greece Promote most Promote most popular Promote popular 16 GB item with big spending, discount on iPod Greek pony lovers docking station (answer = Bose headset)
  • 16. Merchandising in search: Don’t ignore context Context informs the best content to deliver Recent Behavioral Personal Context Actions Profile Promotion Search: “iPod” Abandoned cart Big spender, loves Filter: 16 GB containing ponies, books docking station about Greece Promote most Promote Promote most popular popular 16 GB bundle of 16 16 GB iPod with big iPod GB iPod + spending, Greek pony docking station lovers
  • 17. Agenda   Why does search matter?   Guiding customers to a conversion event   Merchandising within the search experience   Innovative site examples   Q&A Page 17 Copyright ©2009 Endeca Technologies, Inc. All rights reserved. Proprietary and confidential.